Govern Your Martech Stack

Who approved adding that tool? Why was this vendor replaced? Who owns the integration that just broke? Martech governance answers these questions before they become crises. Stack Builder gives you the structure.

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The governance gap

Most organizations have governance for code (Git, pull requests), for infrastructure (Terraform, change management), and for data (access controls, lineage). But Martech stacks — often representing $100K-$1M+ in annual spend — have zero governance. Anyone can buy a tool, nobody tracks dependencies, and changes happen without review.

Stack Builder brings the same structured governance to your Martech stack: propose changes, review impact, approve or reject, and maintain a full audit trail. No more shadow IT, no more surprise vendor changes, no more "who approved this?"

A structured workflow for stack changes

Every change follows the same four-step process — from proposal to implementation.

1

Propose

Team members submit formal proposals to add, remove, or replace tools. Each proposal includes rationale, impact assessment, and cost implications.

2

Review

Stakeholders review the proposal with full context — see how the change affects data flows, integrations, and the overall architecture. Comments and discussions happen in-line.

3

Approve

Designated approvers accept, reject, or request modifications. Multiple approval gates for high-impact changes. Every decision is documented.

4

Implement

Approved changes are tracked with task management. The diagram updates to reflect the new state. Full audit trail of what changed, when, and why.

Governance features built for Martech teams

Everything you need to manage stack changes with structure, transparency, and accountability.

Proposals & Approval Workflows

Every stack change goes through a structured review. Submit proposals with rationale, impact analysis, and cost data. Reviewers see the full architectural context before approving.

  • Structured change requests
  • Impact analysis before changes
  • Multi-stakeholder approval
  • Full audit trail
Proposals & Approval Workflows

Department Ownership

Assign every tool to a responsible department and owner. The Ownership lens shows who manages what across the entire stack. No more orphaned tools with unclear accountability.

  • Clear tool ownership
  • Department-level accountability
  • Ownership lens view
  • No more orphaned tools
Department Ownership

Role-Based Access Control

Admin, Editor, and Viewer roles control who can modify your stack architecture. Editors can propose changes; Admins can approve them. Viewers get read-only access for visibility.

  • Three role levels (Admin, Editor, Viewer)
  • Propose vs. approve separation
  • Read-only access for stakeholders
  • Flexible permission model
Role-Based Access Control

Comments & @Mentions

Discuss changes in context with threaded conversations. @Mention team members to bring them into the discussion. Every comment is linked to the proposal and preserved in the audit trail.

  • Threaded discussions
  • @Mention notifications
  • In-context conversations
  • Comments preserved in audit trail
Comments & @Mentions

Frequently Asked Questions

What is Martech governance?
Martech governance is the set of processes, roles, and tools that ensure your marketing technology stack is managed intentionally — with clear ownership, structured change management, and documented decisions. It prevents shadow IT, reduces redundant purchases, and ensures compliance.
Do I need a Team plan for governance features?
Yes, governance features (proposals, approvals, team workspaces, RBAC) are part of the Team plan ($29/seat/month). Individual plans include the core builder and AI features.
Can we customize approval workflows?
The current workflow supports proposal submission, review with comments, and approval/rejection. Custom multi-stage workflows are on our roadmap.
How does this compare to IT change management?
Stack Builder focuses specifically on Martech stack governance — tool additions, removals, and replacements. For IT infrastructure changes, you'd use your existing ITSM tools. Stack Builder complements those processes for the Martech layer.
Is there an audit trail?
Yes. Every proposal, comment, approval, and change is logged with user attribution and timestamps. You can review the full history of how your stack evolved.
Can we integrate with Slack or Teams?
Notification integrations are on our roadmap. Currently, team members receive in-app notifications for proposals and comments.

Start governing your stack

Bring structure to Martech decisions. Proposals, approvals, ownership, and audit trails — built into your stack tool.

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