Visualize Your Martech Stack

The average enterprise uses 91 marketing tools. Only 33% are fully utilized. The first step to optimization is seeing your complete architecture in one place — and understanding how it all connects.

Start building free View all features

Why visualize your Martech stack?

91 tools

Average number of Martech tools in an enterprise stack (Gartner)

33% utilized

Only a third of Martech tools are fully utilized (Gartner)

$0 visibility

Most teams have no visual map of their complete architecture

A Martech stack visualization isn't just a pretty picture. It's the foundation for every strategic decision — consolidation, vendor evaluation, compliance audits, and budget optimization. Without a clear visual map, you're making decisions in the dark.

Three steps to a complete stack diagram

From blank canvas to presentation-ready architecture in minutes.

1

Build

Drag vendors from our 100+ library onto an infinite canvas. Search by name or category. Connect tools to show data flows, API integrations, and system dependencies.

2

Evaluate

Run AI evaluation to get letter grades (A-F) across Integration Health, Data Governance, Cost Efficiency, Scalability, and Security. See exactly where your stack is strong and where it needs work.

3

Share

Export presentation-ready PNG or PDF for stakeholders. Use multi-lens views to show different perspectives — cost distribution, data flows, team ownership — from the same diagram.

Purpose-built for Martech architecture

Not a generic diagramming tool. Every feature is designed for marketing technology teams.

100+ Pre-Built Vendor Nodes

Every major Martech vendor with logos, categories, and metadata. Segment, HubSpot, Salesforce, Google Analytics, and 100+ more. No manual logo hunting or shape drawing.

  • Pre-built nodes with official logos
  • Organized by category (CDP, CRM, Analytics, etc.)
  • Search by name or category
  • Metadata includes pricing and capabilities
100+ Pre-Built Vendor Nodes

Data Flow Connections

Draw connections between tools to show how data moves through your stack. Label edges with data types, protocols, and integration methods. Click any node to trace the full data path.

  • Drag to connect any two nodes
  • Label connections with data types
  • Trace upstream and downstream flows
  • Visualize API, webhook, and batch integrations
Data Flow Connections

Multi-Lens Views

View your stack through 5 analytical lenses: Platform Architecture, Team Ownership, Data Classification, Consent Governance, and Cost Analysis. Each reveals different insights without creating separate diagrams.

  • Platform Architecture for system overview
  • Team Ownership for accountability mapping
  • Data Classification for PII visibility
  • Consent Governance for compliance auditing
  • Cost Analysis for spend breakdown
Multi-Lens Views

AI-Powered Evaluation

Our AI analyzes your stack structure and grades it A-F across 5 dimensions. Get specific recommendations for improving integration health, reducing redundancy, and optimizing costs.

  • Letter grades A-F at a glance
  • Integration Health scoring
  • Cost Efficiency analysis
  • Actionable improvement recommendations
AI-Powered Evaluation

Start from a template

Don't start from scratch. Choose from pre-built templates for common Martech architectures — e-commerce stacks, B2B lead gen, enterprise CDP setups, and more.

E-Commerce Stack
B2B Lead Gen Stack
Enterprise CDP Setup
Browse all templates

Frequently Asked Questions

What is a Martech stack visualization?
A Martech stack visualization is a visual diagram showing all the marketing technology tools your organization uses, how they connect, and how data flows between them. Unlike a simple list or spreadsheet, a visualization reveals the architecture — connections, dependencies, and gaps.
How is this different from drawing in Miro or PowerPoint?
Martech Stack Builder is purpose-built for Martech architecture. You get 100+ pre-built vendor nodes with logos and metadata, AI evaluation that grades your stack, multi-lens views for different perspectives, and vendor procurement workflows. General tools give you a blank canvas with no Martech context.
How long does it take to build a stack diagram?
Most users build their first complete stack in 10-15 minutes. With 100+ pre-built vendor nodes, you're dragging and connecting, not creating shapes from scratch.
Can I visualize data flows between tools?
Yes. Connect nodes with edges to show data flows. Label connections with data types and integration methods. Use the Trace Data Flow feature to click any node and instantly see its upstream and downstream connections.
What does the AI evaluation measure?
The AI evaluates 5 dimensions: Integration Health (how well tools connect), Data Governance (data handling practices), Cost Efficiency (redundancy and spend optimization), Scalability (growth readiness), and Security (risk assessment). Each gets a letter grade A-F.
Is there a free plan?
Yes. The free plan includes 3 cloud saves, core builder features, 2 of 5 lens views, and limited AI features. Pro ($29/month) unlocks unlimited saves, all lens views, and unlimited AI.
Can I use this for the Martech Stackies?
Absolutely. Many users build their Stackie submissions in Stack Builder. Export as high-res PNG for the perfect submission.

Start visualizing your stack

Build your first Martech architecture diagram in minutes. Free to start, no credit card required.

Start building free View features

No credit card required. Free forever plan available.