For Martech Managers

Built for Martech Managers Who Need a Single Source of Truth

Stop explaining your stack in meetings with outdated slides. Build a living, interactive architecture diagram that evaluates itself and makes stakeholders say 'now I get it.'

Problems you know too well

Managing a growing Martech stack means fighting the same battles over and over. Here's how Stack Builder fixes them.

Stack sprawl with no single view

Your stack has grown to 20, 40, 80+ tools and there's no single place to see how they all connect. Stakeholders ask 'what tools do we use?' and you're digging through spreadsheets.

How Stack Builder solves this

Build your complete stack visually with 100+ pre-built vendor nodes. See every tool, every connection, every data flow in one interactive diagram.

Complete Martech stack visualization with vendor nodes and data flow connections

Can't quantify stack health

You know something's off -- redundant tools, poor integrations, data silos -- but you can't put a number on it. Budget conversations become opinion battles.

How Stack Builder solves this

AI Stack Evaluation grades your architecture A-F across 5 dimensions. Walk into budget meetings with data, not opinions.

AI Stack Evaluation showing A-F letter grades across 5 dimensions

Hard to get buy-in for changes

You want to consolidate tools, but leadership needs to see the impact. PowerPoint diagrams don't convey the complexity.

How Stack Builder solves this

Export presentation-ready diagrams, share multi-lens views showing cost and data flow, and use AI-generated recommendations to build your case.

Export dialog showing PNG and PDF options for stakeholder presentations

No visibility into data flows

GDPR audit coming and you can't trace where customer data goes across your 50-tool stack.

How Stack Builder solves this

Trace Data Flow lets you click any node and instantly see upstream sources and downstream destinations. The Consent Governance lens highlights compliance gaps.

Trace Data Flow highlighting upstream and downstream data paths

Key features for Martech managers

Purpose-built tools that make your job easier, not harder.

Visual Stack Builder

Drag 100+ vendor nodes onto an infinite canvas. Connect tools to show data flows.

  • Pre-built vendor nodes with logos
  • Custom nodes for internal tools
  • Hub Nodes for grouping systems

AI Stack Evaluation

Get A-F grades for Integration Health, Data Governance, Cost Efficiency, Scalability, and Security.

  • Letter grades at a glance
  • Actionable recommendations
  • Identify gaps and redundancies

Multi-Lens Views

Switch between Platform, Ownership, Data Classification, Consent, and Cost views.

  • 5 analytical perspectives
  • PII and data classification visibility
  • Cost distribution analysis

Export & Present

High-res PNG, PDF export for stakeholder presentations. Remove watermarks on Pro.

  • Presentation-ready output
  • PNG, PDF, and JSON formats
  • Clean exports without watermarks (Pro)

How it works

Go from scattered spreadsheets to a living architecture diagram in three steps.

1

Build your stack

Drag vendors from our 100+ library onto the canvas. Connect them to show data flows.

2

Evaluate with AI

Run AI evaluation to get letter grades and recommendations for your architecture.

3

Share with stakeholders

Export presentation-ready diagrams or share interactive links with your team.

A day in the life with Stack Builder

See how Martech managers use Stack Builder to turn complexity into clarity.

9:00 AM -- CMO asks about stack redundancies

Open your stack diagram, run AI Evaluation, and share the letter grades showing two overlapping tools in the analytics layer. Total time: 5 minutes.

11:00 AM -- Legal needs a data flow audit

Switch to the Consent Governance lens and use Trace Data Flow to show exactly where PII travels. Export a PDF for the compliance team.

2:00 PM -- Budget review for new CDP

Use the Cost Analysis lens to show current spend distribution, then duplicate the diagram and model the proposed architecture side by side. AI Evaluation scores both versions so leadership can compare.

Frequently Asked Questions

How many vendors can I add?
Unlimited. Our library has 100+ pre-built vendor nodes, and you can create custom nodes for internal tools.
Can I share diagrams with stakeholders who don't have an account?
You can export as PNG or PDF for presentations. Shared links are on our roadmap.
How accurate is the AI evaluation?
The AI analyzes your stack structure, integrations, and architecture patterns against industry best practices. It's a starting point for conversation, not a final verdict.
What if my vendor isn't in the library?
You can create custom nodes for any tool. You can also request vendors be added to our library.
Can I track costs in Stack Builder?
The Cost Analysis lens lets you annotate tools with cost data and visualize spend distribution across your stack.
Is my stack data secure?
All data is encrypted in transit and at rest. We use Supabase (built on PostgreSQL) with row-level security. Your diagrams are private by default.

See your stack clearly for the first time

Build a living Martech architecture diagram with AI evaluation. Free to start, no credit card required.

Start free View pricing

No credit card required. Free forever plan available.