Comparison

Martech Stack Builder vs Miro

Miro is a great general-purpose whiteboard. But for Martech stack architecture, you need a purpose-built tool with vendor data, AI evaluation, and procurement workflows.

The quick verdict

Miro excels at general visual collaboration -- brainstorming, retrospectives, journey maps, and workshops. But when it comes to Martech stack architecture specifically, you're starting with a blank canvas and no Martech context.

Martech Stack Builder is purpose-built for this exact use case: 100+ pre-built vendor nodes with logos and metadata, AI that evaluates your stack architecture, multi-lens views for data flow and cost analysis, and RFI generation for vendor procurement.

Feature Comparison

Feature
Stack Builder
Miro
100+ Martech vendor library ✓ —
Pre-built vendor logos & metadata ✓ —
AI Stack Evaluation (A-F grades) ✓ —
AI diagram generation ✓ —
Multi-Lens Views (data flow, cost, consent) ✓ —
RFI Generator for vendor procurement ✓ —
Vendor scoring & comparison ✓ —
Drag-and-drop canvas ✓ ✓
Real-time collaboration Team plan ✓
General-purpose templates Martech-focused 1,000+
Sticky notes & freeform drawing — ✓
Video conferencing integration — ✓
Free tier ✓ ✓
Export (PNG, PDF, JSON) ✓ ✓

Why Martech teams choose Stack Builder

100+ vendor nodes vs blank shapes

In Miro, mapping your Martech stack means creating rectangles, hunting down logos, and manually typing vendor names. In Stack Builder, you drag pre-built vendor nodes with logos, categories, and metadata already included. Build in minutes, not hours.

  • Pre-built nodes for Segment, HubSpot, Salesforce, and 100+ more
  • Vendor logos, categories, and integration data included
  • Smart search by name, category, or function
Stack canvas with 100+ vendor nodes connected showing data flows

AI evaluation vs static diagrams

A Miro board can show your stack layout, but it can't tell you if your architecture is sound. Stack Builder's AI evaluates your stack across Integration Health, Data Governance, Cost Efficiency, Scalability, and Security -- then gives you a letter grade and actionable recommendations.

  • Instant A-F letter grades for your stack
  • 5-dimension scoring with detailed breakdown
  • Actionable recommendations to improve your architecture
AI evaluation showing A-F letter grades across 5 dimensions

Multi-lens analysis vs one flat view

Miro gives you one view of your board. Stack Builder lets you switch between 5 analytical lenses: Platform Architecture, Team Ownership, Data Classification, Consent Governance, and Cost Analysis. Each lens reveals different insights about your stack without creating separate boards.

  • See who owns each tool with the Ownership lens
  • Track data classification and PII exposure
  • Visualize cost distribution across your stack
Multi-lens view switcher showing 5 analytical perspectives

Vendor procurement workflows built in

Stack Builder goes beyond visualization. Generate professional RFI documents, score vendor responses against weighted criteria, and build team consensus with side-by-side comparisons. In Miro, you'd need separate spreadsheets and documents for all of this.

  • 10-step guided RFI questionnaire
  • AI-generated evaluation documents with scoring rubrics
  • Side-by-side vendor comparison with team consensus
RFI generator wizard with guided questionnaire steps

When to use Miro instead

Miro is an excellent tool for many use cases. Choose Miro when you need:

  • General brainstorming and workshops -- sticky notes, freeform drawing, and real-time collaboration for any topic
  • Cross-functional workshops -- team retrospectives, design sprints, and customer journey mapping
  • Non-Martech diagramming -- org charts, process flows, mind maps, and other general-purpose diagrams

But when the task is specifically Martech stack architecture -- mapping your tools, evaluating your stack, and managing vendor decisions -- Martech Stack Builder gives you the specialized features Miro doesn't have.

Frequently Asked Questions

Can I use Miro to map my Martech stack?
You can, but you'll be starting from scratch. Miro doesn't include any Martech vendor library, logos, or metadata. You'd need to manually create every node, find and upload every logo, and draw connections without any Martech-specific context. Martech Stack Builder gives you 100+ pre-built vendor nodes with logos, categories, and integration data out of the box.
Does Miro offer AI stack evaluation?
No. Miro is a general-purpose whiteboard and doesn't understand Martech concepts. Martech Stack Builder's AI evaluates your stack architecture across 5 dimensions (Integration Health, Data Governance, Cost Efficiency, Scalability, and Security) and provides letter grades with actionable recommendations.
Is Martech Stack Builder harder to learn than Miro?
Martech Stack Builder is actually simpler for Martech use cases because it's purpose-built. Instead of starting with a blank canvas and building everything from scratch, you drag pre-built vendor nodes onto the canvas and connect them. Most users build their first stack in under 10 minutes.
Can I collaborate with my team on Martech Stack Builder?
Yes. The Team plan includes shared workspaces, change request workflows with approvals, comments and @mentions, and role-based access control. While Miro focuses on real-time cursors and sticky notes, Stack Builder focuses on structured Martech governance workflows.
What about Miro's large template library?
Miro has 1,000+ templates for various use cases (brainstorming, retrospectives, journey maps, etc.), but none are purpose-built for Martech architecture. Martech Stack Builder focuses exclusively on Martech stack visualization with industry-specific templates, vendor data, and AI analysis that general-purpose templates can't match.
How does pricing compare?
Martech Stack Builder offers a free forever plan with 3 cloud saves and core features. Pro starts at $29/month for unlimited saves and AI features. Miro's free plan is limited to 3 boards, with paid plans starting at $8/user/month. For Martech teams, Stack Builder provides significantly more relevant value per dollar.

See the difference for yourself

Build your first Martech stack in minutes with 100+ pre-built vendor nodes, AI evaluation, and multi-lens analysis.

Try it free View features

No credit card required. Free forever plan available.