Martech Stack Audit

Audit Your Martech Stack

Your stack has grown organically over years. Tools overlap, integrations are fragile, and nobody knows the true cost. An AI-powered visual audit shows you exactly what to fix — and what's working.

The state of Martech stack management

59%

of marketers are actively consolidating their Martech stack (2025 survey)

33%

of Martech tools are fully utilized in the average organization

$0

is what most teams spend on structured stack evaluation

Most Martech audits happen in spreadsheets — rows of vendor names, renewal dates, and guessed utilization rates. That tells you what you have, but not how it works together. A visual, AI-powered audit reveals integration gaps, redundant capabilities, data flow bottlenecks, and cost optimization opportunities.

Your stack audit in 5 steps

Go from scattered tools to a clear, graded architecture assessment.

1

Map your current stack

Drag your existing tools from our 100+ vendor library onto the canvas. Connect them to show how data flows between systems.

2

Run AI evaluation

The AI analyzes your architecture across 5 dimensions and assigns letter grades (A-F). See immediately where your stack is strong and where it's struggling.

3

Review recommendations

Get specific, actionable recommendations: consolidation opportunities, integration improvements, security gaps, and cost optimizations.

4

Analyze through multiple lenses

Switch between Cost, Data Flow, Ownership, Data Classification, and Consent views. Each lens reveals different audit insights.

5

Export your findings

Generate a presentation-ready audit report as PDF or PNG. Share with stakeholders to drive action.

Audit tools that go beyond spreadsheets

Purpose-built features for thorough, visual, and objective stack assessment.

AI Stack Evaluation

Get instant letter grades across Integration Health, Data Governance, Cost Efficiency, Scalability, and Security. Each dimension includes detailed scoring and specific recommendations. No more subjective assessments.

  • Instant A-F grades
  • 5-dimension scoring
  • Actionable recommendations
  • Identify gaps and redundancies
AI Stack Evaluation with letter grades across 5 dimensions

Cost Analysis Lens

Visualize how budget is distributed across your stack. Identify the most expensive tools, spot redundant capabilities, and build a case for consolidation. All from the same diagram.

  • Visualize cost distribution
  • Identify redundant spend
  • Build consolidation business cases
  • Data-driven budget conversations

Trace Data Flow

Click any node to see its complete data path — upstream sources and downstream destinations. Discover unexpected data flows, identify bottlenecks, and verify integration integrity.

  • One-click trace from any node
  • Upstream and downstream visibility
  • Discover hidden data paths
  • Verify integration integrity
Trace Data Flow showing upstream and downstream data paths

Frequently Asked Questions

What does a Martech stack audit include?
A thorough audit covers tool inventory, integration health, data flow analysis, cost optimization, utilization assessment, and compliance review. Stack Builder automates the visual mapping and AI evaluation parts.
How often should I audit my stack?
Most organizations benefit from a quarterly review. The visual nature of Stack Builder makes quick check-ups easy — just open your diagram and run a fresh AI evaluation.
Can Stack Builder replace a manual audit?
Stack Builder handles the visual mapping, AI evaluation, and multi-lens analysis. For deep operational audits (vendor contract reviews, user interviews), you'll still need manual processes. Stack Builder makes the analytical part faster and more objective.
What does the AI actually analyze?
The AI examines your stack structure — how tools connect, category coverage, integration patterns, and data flow architecture. It compares against best practices to identify gaps, redundancies, and optimization opportunities.
Can I audit a client's stack?
Yes. The Consultant plan includes unlimited saves and white-labeled reports, making it ideal for agency and consulting engagements.
How is this better than a spreadsheet audit?
Spreadsheets show you a flat list. Stack Builder shows you the architecture — how tools connect, where data flows, and what the AI thinks of your setup. You can't see integration gaps in a spreadsheet.
Is there a free plan?
Yes. The free plan lets you build and evaluate up to 3 stacks with limited AI features. Pro ($29/month) unlocks unlimited everything.

Start your stack audit

Map your Martech stack, get AI-powered grades, and identify optimization opportunities. Free to start.

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No credit card required. Free forever plan available.