Stack Consolidation

Consolidate Your Martech Stack

59% of marketers are actively consolidating their Martech stack. The challenge isn't knowing you have too many tools — it's knowing which ones to cut. Visualize overlaps, quantify redundancy, and make confident consolidation decisions.

The consolidation imperative

The numbers tell the story. Stack sprawl has hit a tipping point.

59%

of marketers are actively consolidating their stacks (2025 industry survey)

$100K+

average annual hidden cost of redundant Martech tools

91 tools

average enterprise Martech stack size (and growing)

Stack sprawl is the defining Martech challenge of 2026. Budgets are tightening, tools overlap, and nobody can confidently answer 'what would break if we removed this tool?' Stack Builder helps you move from gut feeling to data-driven consolidation.

Four steps to confident consolidation

A structured workflow to go from stack chaos to a clear consolidation plan.

1

Map your complete stack

Build a visual inventory of every tool, how they connect, and what data flows between them. See the full picture before making any cuts.

2

Identify overlaps with AI

AI evaluation highlights redundant capabilities, underutilized tools, and integration gaps. See which tools serve the same function and which are critical path.

3

Analyze cost impact

The Cost Analysis lens shows spend distribution across your stack. Identify your most expensive redundancies and quantify potential savings.

4

Build your consolidation plan

Use multi-lens views to understand the full impact of removing a tool — data flow disruption, team dependencies, and cost savings. Export your plan for stakeholder approval.

Purpose-built for stack consolidation

Tools that turn consolidation from a political minefield into a data-driven process.

Visualize Tool Overlaps

When multiple tools serve the same function, it's hard to see in a spreadsheet. On a visual canvas, overlapping capabilities become immediately obvious. Group tools by category, trace data flows, and identify which tools are truly redundant.

  • See category overlaps at a glance
  • Trace data flow to understand dependencies
  • Identify critical-path vs. redundant tools
  • Group by function for clarity

AI-Powered Redundancy Detection

The AI evaluation doesn't just grade your stack — it identifies specific redundancies and optimization opportunities. Get recommendations for which tools to consolidate and why.

  • Automatic redundancy identification
  • Specific consolidation recommendations
  • Integration health assessment
  • Cost efficiency scoring
AI evaluation highlighting redundancy and consolidation recommendations

Cost Analysis Lens

Switch to the Cost lens to see exactly where your budget goes. Visualize spend per tool, per category, and identify the biggest cost-saving opportunities. Build a business case with real numbers.

  • Visualize spend distribution
  • Quantify consolidation savings
  • Category-level cost analysis
  • Data for budget conversations

Frequently Asked Questions

How does Stack Builder help with consolidation?
It gives you three things spreadsheets can't: a visual map showing how tools connect and overlap, AI analysis that identifies redundancies and grades your architecture, and multi-lens views that show cost impact and data flow disruption before you make changes.
Can AI identify which tools to cut?
The AI identifies redundant capabilities and makes consolidation recommendations, but the final decision should always involve your team. Some "redundant" tools serve different teams or use cases that aren't obvious from architecture alone.
What if we cut a tool and something breaks?
That's exactly why visual mapping matters. Trace Data Flow shows every upstream and downstream dependency before you remove anything. You'll see exactly what's connected before making changes.
How do I get buy-in from leadership?
Export your cost analysis and AI evaluation as PDF. The letter grades and cost breakdown give leadership a clear, data-driven picture of why consolidation is needed and where to start.
How long does a consolidation analysis take?
Building your initial stack map takes 15-30 minutes. AI evaluation runs instantly. Most teams complete their full consolidation analysis in a single afternoon.
Can we track consolidation progress over time?
Save checkpoints at each stage. Compare your stack before and after consolidation to measure progress and demonstrate ROI.
Is there a free plan?
Yes. The free plan lets you map up to 3 stacks. Pro ($29/month) unlocks all AI features, lens views, and unlimited saves needed for thorough consolidation analysis.

Map your stack and find what to cut

Visualize overlaps, quantify redundancy, and build a data-driven consolidation plan. Free to start.

Start mapping free View features

No credit card required. Free forever plan available.