Adobe Event Forwarding
Event forwarding in Adobe Experience Platform (formerly known as Adobe Experience Platform Launch server-side) allows you to send collected event data to a destination for server-side processing.
Adobe Event Forwarding Pros & Cons
Key strengths and limitations to consider
Strengths
- Server-side tag management reducing client load
- Real-time data processing
- Improved data accuracy and security
- Reduces third-party script bloat
- Native AEP integration
Limitations
- Requires Adobe Experience Platform
- Additional infrastructure costs
- Learning curve for server-side concepts
- Limited compared to standalone server-side solutions
Ideal For
Who benefits most from Adobe Event Forwarding
Quick Analysis
Adobe Event Forwarding enables server-side tag management for AEP customers. Essential for Adobe-native organizations wanting to reduce client-side script overhead.
Adobe Experience Platform customers
Sites needing improved performance
Privacy-focused implementations
Teams reducing client-side scripts
Key Features
- Server-side tag deployment
- Tag performance monitoring
- Consent-aware tag firing
Popular Integrations
Adobe Event Forwarding works seamlessly with these tools:
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