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Amplitude

Verified Partner

Digital analytics platform for understanding user behavior across web and mobile products. Amplitude provides event-based analytics, behavioral cohorting, and AI-powered insights to help teams build better products.

Founded 2012 San Francisco, CA 501-1000 employees Public

Amplitude Pros & Cons

Key strengths and limitations to consider

Strengths

  • Best-in-class behavioral analytics and funnels
  • Powerful cohort analysis and user segmentation
  • Built-in experimentation and A/B testing
  • Self-serve analytics for product teams
  • Strong data governance and privacy controls

Limitations

  • Can be expensive at high event volumes
  • Learning curve for advanced features
  • Some features require Growth/Enterprise plans
  • Limited marketing attribution capabilities

Ideal For

Who benefits most from Amplitude

Quick Analysis

Amplitude is the leading product analytics platform for understanding user behavior. Ideal for product and growth teams at SaaS companies focused on activation and retention.

1

Product-led growth companies

2

SaaS teams optimizing user activation

3

Mobile apps tracking user journeys

4

Teams needing self-serve product analytics

5

Companies running growth experiments

Usage-Based

Key Features

  • Product and behavioral analytics dashboards
  • Funnel analysis and retention tracking
  • Self-serve exploration for all teams

Popular Integrations

Amplitude works seamlessly with these tools:

Segment for data collection
Braze for engagement activation
LaunchDarkly for feature flags
Snowflake for data export
Slack for alerts and insights

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