Braze logo

Braze

Verified Partner

Leading customer engagement platform for orchestrating personalized cross-channel messaging. Braze enables real-time campaigns across push, email, SMS, in-app, and web with AI-powered personalization and journey orchestration.

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Founded 2011 New York, NY 1001-5000 employees Public

Braze Pros & Cons

Key strengths and limitations to consider

Strengths

  • Powerful cross-channel orchestration (push, email, SMS, in-app)
  • Real-time personalization with AI recommendations
  • Excellent mobile engagement capabilities
  • Strong Canvas journey builder for complex flows
  • Robust developer API and webhook support

Limitations

  • Premium pricing limits access for smaller companies
  • Complex setup requires dedicated implementation
  • Reporting can be overwhelming with many metrics
  • Some features require add-on purchases

Ideal For

Who benefits most from Braze

Quick Analysis

Braze is the leading customer engagement platform for mobile-first brands. Ideal for consumer apps needing sophisticated cross-channel orchestration with real-time personalization.

1

Mobile-first consumer apps

2

E-commerce with lifecycle marketing needs

3

Subscription businesses reducing churn

4

Media companies driving engagement

5

Fintech apps requiring secure communications

Enterprise

Key Features

  • Real-time customer journey orchestration
  • Cross-channel campaign automation
  • AI-powered personalization at scale

Popular Integrations

Braze works seamlessly with these tools:

Segment for unified customer data
Amplitude for behavioral analytics
Snowflake for data warehousing
Adjust/AppsFlyer for mobile attribution
Shopify for e-commerce

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