Census
Leading reverse ETL platform that syncs customer data from your warehouse to 200+ business tools. Census enables marketing, sales, and support teams to activate warehouse data with audience segmentation and sync observability.
Census Pros & Cons
Key strengths and limitations to consider
Strengths
- Intuitive visual audience builder
- Strong Salesforce sync capabilities
- Live syncs for real-time activation
- Excellent onboarding and support
- Growing destination catalog
Limitations
- Less mature than Hightouch
- Pricing can scale with sync frequency
- Some advanced features in development
- Smaller integration catalog
Ideal For
Who benefits most from Census
Quick Analysis
Census is a user-friendly reverse ETL tool focused on Salesforce and CRM activation. Great for revenue teams wanting to operationalize warehouse data.
Revenue teams syncing to Salesforce
Marketing teams activating warehouse audiences
Companies wanting user-friendly reverse ETL
Teams needing real-time sync
Organizations with Salesforce-heavy workflows
Key Features
- Sync warehouse data to 150+ SaaS destinations
- No-code model building with audience segmentation
- Real-time and scheduled sync options
Popular Integrations
Census works seamlessly with these tools:
Similar Reverse ETL Tools
Other vendors you might want to consider for your stack
Adobe Journey Optimizer
Adobe Journey Optimizer (AJO) is an Adobe Experience Platform (AEP) application for orchestrating personalized, real-...
DinMo
PartnerEuropean composable CDP that transforms your data warehouse into a marketing powerhouse. DinMo offers no-code audienc...
GrowthLoop
PartnerAI-powered composable CDP built for enterprise marketers to activate audiences directly from the data cloud. GrowthLo...
Add Census to Your Stack
Use our visual stack builder to see how Census fits with your other tools. Plan data flows, identify gaps, and share with your team.