Convert

Convert is a privacy-focused A/B testing platform, competing with Optimizely, VWO, and AB Tasty in the experimentation space. It provides visual and code-based A/B testing, multivariate testing, and split URL testing — with a strong emphasis on data privacy, GDPR compliance, and minimal data collection.

Convert's differentiators are its privacy-first architecture (no personal data storage, cookieless tracking options) and transparent, straightforward pricing. It is ideal for privacy-conscious organizations, European companies under strict GDPR requirements, and agencies managing experiments for multiple clients. Compared to Optimizely (broader feature set, feature flags, content experiments), Convert is simpler and significantly more affordable. Versus VWO (similar price range, broader CRO suite), Convert offers better privacy controls but fewer heatmap/session recording features.

Buyers should evaluate Convert if experimentation is the primary need and privacy compliance is a hard requirement. It's excellent for mid-market teams running web A/B tests without enterprise budgets. Consider Optimizely for full-stack experimentation with feature flags, VWO for a broader CRO toolkit, or PostHog for open-source experimentation bundled with product analytics.