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Dynamic Yield

Experience optimization platform acquired by Mastercard for AI-powered personalization. Dynamic Yield provides real-time product recommendations, A/B testing, and personalized content across web, mobile, email, and kiosks.

Founded 2011 New York, NY 201-500 employees Acquired (Mastercard)

Dynamic Yield Pros & Cons

Key strengths and limitations to consider

Strengths

  • Enterprise personalization at scale
  • AI-powered recommendations
  • Strong A/B testing
  • Omnichannel support
  • Mastercard backing

Limitations

  • Enterprise pricing only
  • Complex implementation
  • Requires dedicated resources
  • Best for large e-commerce

Ideal For

Who benefits most from Dynamic Yield

Quick Analysis

Dynamic Yield is an enterprise personalization platform now owned by Mastercard. Best for large retailers needing AI-powered omnichannel personalization.

1

Large e-commerce retailers

2

Multi-channel personalization

3

Enterprise recommendation engines

4

Travel and hospitality

5

Financial services personalization

Enterprise

Key Features

  • Predictive models for customer behavior
  • Automated feature engineering
  • Real-time scoring and recommendations

Popular Integrations

Dynamic Yield works seamlessly with these tools:

Shopify Plus
Salesforce Commerce
Adobe Commerce
SAP Commerce
Major CDPs

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