GTM Server-side
Server-side implementation of Google Tag Manager that moves tag processing from the browser to a cloud container. This approach improves site performance, increases data accuracy, and enhances user privacy by reducing client-side JavaScript.
GTM Server-side Pros & Cons
Key strengths and limitations to consider
Strengths
- First-party data collection
- Improved data accuracy
- Better privacy compliance
- Reduced client-side load
- Enhanced security
Limitations
- Requires cloud infrastructure
- Additional hosting costs
- Complex setup
- Debugging more difficult
Ideal For
Who benefits most from GTM Server-side
Quick Analysis
GTM Server-side enables server-side tag management for improved privacy and accuracy. Essential for organizations prioritizing first-party data.
Privacy-focused implementations
Ad blocker bypass
Improved conversion tracking
First-party cookie strategies
Performance optimization
Key Features
- Single SDK for all data collection
- Cross-platform tracking consistency
- Automatic schema validation
Popular Integrations
GTM Server-side works seamlessly with these tools:
Add GTM Server-side to Your Stack
Use our visual stack builder to see how GTM Server-side fits with your other tools. Plan data flows, identify gaps, and share with your team.