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Zeotap

Verified Partner

Customer intelligence platform combining CDP capabilities with data enrichment and identity resolution. Zeotap provides first-party data activation, privacy-compliant audience building, and direct integrations with major ad platforms.

Founded 2014 Berlin, Germany 51-200 employees Series C

Zeotap Pros & Cons

Key strengths and limitations to consider

Strengths

  • European CDP with strong privacy focus
  • ID+ identity resolution
  • First-party data activation
  • GDPR-compliant by design

Limitations

  • Smaller market presence globally
  • Enterprise-focused pricing
  • Fewer US integrations

Ideal For

Who benefits most from Zeotap

Quick Analysis

European CDP platform emphasizing privacy-first customer data activation. Best for companies prioritizing GDPR compliance.

1

European companies needing compliant CDP

2

Brands building first-party data strategies

3

Publishers with audience monetization needs

4

Organizations with strict privacy requirements

Enterprise

Key Features

  • Unified customer profiles from all sources
  • Built-in identity resolution and segmentation
  • Pre-built integrations with major platforms

Popular Integrations

Zeotap works seamlessly with these tools:

Google Marketing Platform
The Trade Desk for programmatic
Snowflake for warehousing
Meta for activation

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