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AdForm

Adform is an independent, full-stack advertising technology platform built for modern marketing. It provides demand-side, supply-side, and data management capabilities in a unified platform designed for privacy-first advertising.

Founded 2002 Copenhagen, Denmark 201-500 employees Private

AdForm Pros & Cons

Key strengths and limitations to consider

Strengths

  • Independent full-stack ad tech platform
  • Unified DSP, SSP, and DMP in one
  • Privacy-first approach for cookieless future
  • Strong European market presence
  • Transparent, non-walled garden approach

Limitations

  • Smaller reach than Google/Meta ecosystems
  • Less brand recognition in US market
  • Steeper learning curve than simplified platforms
  • Limited third-party integrations

Ideal For

Who benefits most from AdForm

Quick Analysis

Adform is an independent, European-headquartered ad tech platform offering unified DSP, SSP, and DMP. Ideal for privacy-conscious advertisers seeking alternatives to walled gardens.

1

European advertisers needing GDPR compliance

2

Agencies wanting independent ad tech

3

Brands avoiding walled garden dependency

4

Programmatic teams needing unified platform

Usage-Based

Key Features

  • First-party audience activation
  • Conversion API integration
  • Cross-platform attribution

Popular Integrations

AdForm works seamlessly with these tools:

LiveRamp for identity
DCM for ad serving
Brand safety vendors
DMPs for audience data
Analytics platforms

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