Amazon DSP
Amazon's demand-side platform for programmatic advertising with access to exclusive Amazon audience data. Amazon DSP enables display, video, and audio campaigns on Amazon properties and across the open web.
Amazon DSP Pros & Cons
Key strengths and limitations to consider
Strengths
- Access to exclusive Amazon audience data
- Reach across Amazon properties
- Detailed retail and purchase insights
- Self-service and managed options
- Cross-device targeting capabilities
Limitations
- Minimum spend requirements
- Learning curve for platform
- Limited transparency on some metrics
- Best for Amazon sellers
Ideal For
Who benefits most from Amazon DSP
Quick Analysis
Amazon DSP provides programmatic advertising with exclusive Amazon shopping data. Essential for brands selling on Amazon or targeting in-market shoppers.
Brands selling on Amazon marketplace
E-commerce companies targeting shoppers
CPG brands reaching consumers
Agencies running retail media
DTC brands expanding reach
Key Features
- First-party audience activation
- Conversion API integration
- Cross-platform attribution
Popular Integrations
Amazon DSP works seamlessly with these tools:
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