Amperity
AI-powered customer data platform that specializes in identity resolution for consumer brands. Amperity uses patented machine learning to unify customer records across all data sources, enabling personalized experiences at scale.
Amperity Pros & Cons
Key strengths and limitations to consider
Strengths
- Industry-leading AI identity resolution
- Patented machine learning for matching
- Strong retail and CPG expertise
- Unified customer profiles at scale
- Privacy-safe data collaboration
Limitations
- Enterprise pricing model
- Implementation requires data expertise
- Best for consumer brands with rich data
- Longer time to value than simpler CDPs
Ideal For
Who benefits most from Amperity
Quick Analysis
Amperity is an AI-powered CDP specializing in identity resolution for consumer brands. Best for retailers and CPG companies with complex customer data challenges.
Large retail and CPG brands
Companies with messy customer data
Brands needing advanced identity resolution
Organizations with loyalty programs
Multi-brand enterprises
Key Features
- Cross-device identity stitching and matching
- Deterministic and probabilistic identity graphs
- Privacy-compliant persistent identifiers
Popular Integrations
Amperity works seamlessly with these tools:
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