LiveRamp
Enterprise data connectivity platform with the industry's largest deterministic identity graph. LiveRamp enables brands to connect, control, and activate data across channels while maintaining consumer privacy and compliance.
LiveRamp Pros & Cons
Key strengths and limitations to consider
Strengths
- Industry-leading identity resolution at scale
- Massive data partner ecosystem
- Privacy-safe data connectivity
- Cross-device identity linking
Limitations
- Premium enterprise pricing
- Complex integration requirements
- Dependent on cookie alternatives strategy
Ideal For
Who benefits most from LiveRamp
Quick Analysis
Enterprise identity resolution and data connectivity platform powering cross-channel marketing. Best for large brands and media companies.
Large enterprises needing cross-channel identity
Media companies monetizing audience data
Brands building cookieless targeting strategies
Data partnerships and clean room collaborations
Key Features
- Cross-device identity stitching and matching
- Deterministic and probabilistic identity graphs
- Privacy-compliant persistent identifiers
Popular Integrations
LiveRamp works seamlessly with these tools:
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