Hightouch logo

Hightouch

Verified Partner

Composable CDP that activates your data warehouse for marketing, sales, and product teams. Hightouch provides reverse ETL, customer journey orchestration, and Match Booster for identity resolution and ad platform activation.

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Founded 2018 San Francisco, CA 201-500 employees Series C

Hightouch Pros & Cons

Key strengths and limitations to consider

Strengths

  • Activates existing data warehouse as your CDP
  • No data duplication - query directly from warehouse
  • Match Booster for identity resolution and ad targeting
  • Audience sync to 200+ destinations
  • Strong dbt and SQL-native workflow

Limitations

  • Requires existing data warehouse infrastructure
  • Less suitable for real-time use cases
  • Identity resolution requires Match Booster add-on
  • Learning curve for non-technical marketers

Ideal For

Who benefits most from Hightouch

Quick Analysis

Hightouch is the leading Composable CDP, perfect for data-mature organizations that want to activate their warehouse without duplicating data. Ideal for teams with strong SQL skills.

1

Companies with mature data warehouse already in place

2

Data teams wanting to empower marketing

3

Organizations avoiding CDP data silos

4

Teams using dbt for data modeling

5

Advertisers needing Match Booster for targeting

Usage-Based

Key Features

  • Sync warehouse data to 150+ SaaS destinations
  • No-code model building with audience segmentation
  • Real-time and scheduled sync options

Popular Integrations

Hightouch works seamlessly with these tools:

Snowflake/BigQuery/Databricks as data source
dbt for data modeling
Facebook/Google Ads for audience sync
Salesforce for CRM activation
Braze/Iterable for engagement

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