Build Your Case. Not Just Your Diagram.
Every feature is designed to help you make defensible vendor decisions and communicate them across your organization.
AI Stack Evaluation
Get instant letter grades (A-F) for your stack architecture. Our AI analyzes 5 dimensions: Integration Health, Data Governance, Cost Efficiency, Scalability, and Security. Actionable recommendations help you improve.
- Letter grades A-F at a glance
- 5-dimension scoring system
- Detailed recommendations
- Identify gaps and redundancies
Screenshot coming soon
Vendor RFI Generator
Generate professional Requests for Information for vendor procurement. A guided 10-step wizard collects your requirements, then AI produces a complete evaluation document with scoring rubric — ready to send.
- 10-step guided questionnaire
- AI-generated evaluation document
- Weighted scoring rubric included
- Export to Markdown, PDF, or clipboard
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Vendor Scoring & Comparison
Score vendor responses against your rubric, compare vendors side by side, and build team consensus. Auto-save keeps your progress safe, and export the comparison as CSV, Markdown, or PNG.
- Score vendors criterion by criterion
- Side-by-side comparison matrix
- Team consensus with disagreement highlighting
- Export as CSV, Markdown, or PNG
Screenshot coming soon
Vendor Contract Management
Upload contracts, SLAs, and DPAs to your stack. Smart Extraction identifies key terms — pricing, renewal dates, uptime guarantees, data processing clauses. Then ask the Research Assistant questions about your agreements. Now in open beta for all team workspaces.
- Upload PDF/DOCX contracts per vendor
- Smart Extraction with confidence scores
- Chat with your contracts via Research Assistant
- Per-workspace encryption with Vault keys
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Visual Stack Builder
Drag and drop vendors onto an infinite canvas. Connect nodes to visualize data flows between tools. Use Hub Nodes to group related systems, and smart collision detection keeps your diagrams clean.
- 100+ pre-built vendor nodes
- Hub Nodes for grouping systems
- Smart collision detection
- Infinite canvas with zoom & pan
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AI-Powered Generation
Describe your marketing needs in plain English, and our AI will generate the optimal stack architecture. Save hours of research and planning.
- Natural language input
- Best-practice recommendations
- Multiple architecture options
- Learn as you build
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My Diagrams Library
Organize all your stack diagrams in one place. Switch between grid and list views, auto-generated thumbnails show previews at a glance, and tags help you filter and find diagrams quickly.
- Grid and list view options
- Auto-generated thumbnails
- Tag-based organization
- Quick search and filtering
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Multi-Lens Views
View your stack through multiple analytical lenses. Free users get Platform and Ownership views. Pro unlocks Data Classification, Consent Governance, Cost Analysis, Maturity scoring, and the Compliance tab with SLA and DPA data.
- Platform Architecture view (Free)
- Team Ownership accountability (Free)
- Data Classification, Consent, Cost lenses (Pro)
- Compliance tab: SLA uptime, DPA basis, data locations
- Edit Table for bulk metadata management
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Keyboard Shortcuts
Power users love our 25+ keyboard shortcuts. Press ? anywhere to see the full reference. Navigate, edit, and export without touching your mouse.
- Press ? for full shortcut reference
- 25+ productivity shortcuts
- Navigate canvas with arrow keys
- Quick access to all tools
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Line Waypoints & Curves
Create beautiful, readable diagrams with custom edge routing. Double-click any edge to add bend points, and smooth Catmull-Rom splines make connections elegant.
- Double-click to add waypoints
- Smooth Catmull-Rom curves
- Precise control over routing
- Clean, professional diagrams
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Trace Data Flow
Visualize how data flows through your stack. Click any node to see its upstream sources and downstream destinations highlighted instantly. Free users get 25 traces.
- One-click trace from any node
- Upstream and downstream visibility
- Interactive trace banner with counts
- 25 lifetime traces (Free) / Unlimited (Pro)
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Cloud Sync & Versioning
Save your diagrams to the cloud and access them from anywhere. Auto-save keeps your work safe, plus manual checkpoints let you name important versions.
- Automatic cloud backup
- Auto-save every few minutes
- Named version checkpoints (Pro)
- Version history browsing
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Export Options
Export your diagrams as high-resolution PNG, PDF, or JSON for presentations, documentation, and vendor discussions.
- High-resolution PNG
- PDF for presentations
- JSON for developers
- Remove watermarks (Pro)
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Stack Cost Intelligence
Your financial command center for martech spend. Track contracts, monitor renewal deadlines, forecast costs with escalation modeling, and detect waste across your entire stack.
- Contract tracking with seat utilization
- Renewal calendar with urgency alerts
- Cost forecasting with escalation modeling
- Waste detection & savings insights
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AI Privacy Audit
Analyze your stack for privacy risks and compliance gaps. Get severity-rated findings with actionable recommendations for GDPR, CCPA, and other regulations.
- Automated compliance gap detection
- GDPR, CCPA/CPRA, HIPAA coverage
- Severity-rated findings with scores
- Actionable remediation recommendations
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Vendor Health Monitoring
Know when your vendors go down before your campaigns break. Live status monitoring for 80+ Martech vendors with canvas indicators, toast notifications, and automated alerts via email and Slack.
- Live status dots on canvas nodes
- Toast notifications for outages & recoveries
- Email & Slack alerts (Team+)
- 80+ vendors monitored via 6 status parsers
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Perspectives & AI Suggestions
View your stack through 4 strategic perspectives: Architecture, Data & Privacy, Operations, and Integration Health. AI-powered suggestions help classify vendors using the Brinker 5 Rings model and software palette types.
- 4 perspectives with contextual insights
- 5 Rings capability model (Brinker)
- AI suggestions for classification
- 16 floating legends with mini-chart visualizations
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Team Collaboration
Build your Martech stack together. Create team workspaces, manage change requests with approval workflows, and coordinate vendor evaluations across your organization.
- Team workspaces with role-based access
- Change requests with approval workflows
- Task management within proposals
- Comments, discussions & @mentions
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Compare Plans
Find the perfect plan for your needs.
| Feature | Free $0 | Pro $29/mo | Consultant $79/mo | Team $29/seat |
|---|---|---|---|---|
| Cloud Saves | 3 | 20 | Unlimited | Unlimited |
| AI Generations | 3 lifetime | Unlimited | Unlimited | Unlimited |
| AI Chat | 10 lifetime | Unlimited | Unlimited | Unlimited |
| AI Stack Evaluation | 5 lifetime | Unlimited | Unlimited | Unlimited |
| PNG Export | Watermarked | ✓ | ✓ | ✓ |
| PDF & SVG Export | — | ✓ | ✓ | ✓ |
| Multi-Lens Views | 2 of 5 | All 5 | All 5 | All 5 |
| Trace Data Flow | 25 lifetime | Unlimited | Unlimited | Unlimited |
| Version History | 3 auto-saves | 20 + checkpoints | 20 + checkpoints | Unlimited |
| RFI Generator | — | $49/each | Unlimited | Unlimited |
| Vendor Scoring | — | With purchase | ✓ | ✓ |
| AI Privacy Audit | — | ✓ | ✓ | ✓ |
| AI Cost Analysis | — | ✓ | ✓ | ✓ |
| Stack Cost Intelligence | — | — | ✓ | ✓ |
| White-Labeled Reports | — | — | ✓ | — |
| Team Collaboration | — | — | — | ✓ |
| Change Request Workflows | — | — | — | ✓ |
Ready to build your case?
Join martech professionals at Emirates, Specsavers, and growing agencies who plan their stacks here.
No credit card required. Free plan available.