Ours Privacy
Privacy-first composable CDP built for European enterprises, combining first-party data collection, identity resolution, and consent-driven audience activation.
Ours Privacy Pros & Cons
Key strengths and limitations to consider
Strengths
- HIPAA compliance for healthcare organizations
- Enables marketing optimization without privacy sacrifice
- Works with existing tools like GA4, Google Ads, and Meta
- Server-side processing keeps PII secure
- Purpose-built for regulated industries
Limitations
- Niche focus on healthcare and regulated industries
- Smaller company with limited brand recognition
- Premium pricing for compliance features
- Integration ecosystem focused on major ad platforms
Ideal For
Who benefits most from Ours Privacy
Quick Analysis
Ours Privacy is a European privacy-first customer data platform, competing with Segment, BlueConic, and DinMo in the CDP space. It positions itself as a privacy-native alternative to traditional CDPs — building consent management, data minimization, and purpose limitation into the core data model rather than bolting it on as an afterthought.
Ours Privacy's strength is its privacy-by-design architecture for European enterprises operating under strict GDPR interpretation. It ensures that every data collection, transformation, and activation respects granular consent preferences. Compared to Segment (US-headquartered, privacy features added later), Ours Privacy treats consent as a first-class data dimension. Versus BlueConic (Dutch CDP with good privacy), Ours Privacy is more technically rigorous in its privacy enforcement.
Buyers should evaluate Ours Privacy if GDPR compliance at the data infrastructure level is a hard requirement — particularly for financial services, healthcare, and public sector in Europe. For organizations where privacy is important but not the primary buying criterion, Segment or BlueConic offer more mature feature sets.
Healthcare organizations needing HIPAA-compliant analytics
Medical practices running Google Ads compliantly
Health tech companies tracking conversions safely
Regulated industries needing privacy-safe marketing
Organizations replacing non-compliant tracking setups
Capabilities
Core Capabilities
Pricing
Model
custom
Key Features
- Privacy-by-design data collection and processing
- Consent-driven audience segmentation
- First-party data collection with purpose limitation
- Identity resolution with privacy controls
- EU-hosted data processing and storage
- Granular consent management integration
- Audience activation to marketing destinations
- Data minimization and retention automation
Popular Integrations
Ours Privacy works seamlessly with these tools:
Ours Privacy is a HIPAA-compliant CDP + privacy platform that unlocks optimized ads and analytics while making sure sensitive data never reaches non-compliant tools. Leverage best-in-class tools - Tag Management, GA4, Google Ads, Meta, and more - without sacrificing patient privacy.
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