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MetaRouter

Server-side customer data platform that routes events through your own cloud infrastructure. MetaRouter provides enhanced data privacy, first-party data collection, and identity resolution while reducing reliance on third-party cookies.

Founded 2015 Salt Lake City, UT 51-200 employees Series B

MetaRouter Pros & Cons

Key strengths and limitations to consider

Strengths

  • Server-side tracking infrastructure
  • First-party data collection focus
  • Privacy-compliant by design
  • Works with existing Segment setup

Limitations

  • Requires server infrastructure knowledge
  • Smaller ecosystem than Segment
  • Newer platform with evolving features

Ideal For

Who benefits most from MetaRouter

Quick Analysis

Server-side customer data infrastructure for privacy-first tracking. Best for companies prioritizing first-party data collection.

1

Companies migrating to server-side tracking

2

Privacy-focused data collection strategies

3

Teams needing first-party data infrastructure

4

Organizations preparing for cookieless future

Usage-Based

Key Features

  • Real-time event streaming with filtering
  • Protocol translation and schema enforcement
  • Destination fan-out with replay capabilities

Popular Integrations

MetaRouter works seamlessly with these tools:

Snowflake for warehousing
Google Analytics for measurement
Segment as migration source
AWS for hosting

Add MetaRouter to Your Stack

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