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Snowplow

Behavioral data platform focused on data ownership and warehouse-first architecture. Snowplow provides high-quality event collection with rich schema validation, real-time streaming, and complete control over your data infrastructure.

Founded 2012 London, UK 201-500 employees Series B

Snowplow Pros & Cons

Key strengths and limitations to consider

Strengths

  • Open-source behavioral data platform
  • First-party data collection focus
  • Granular event tracking control
  • Self-hosted data ownership

Limitations

  • Complex implementation
  • Requires data engineering resources
  • Steeper learning curve

Ideal For

Who benefits most from Snowplow

Quick Analysis

Open-source behavioral data platform for privacy-first event tracking. Best for technical teams prioritizing data ownership.

1

Privacy-focused data collection

2

Companies needing data ownership

3

Organizations with data engineering teams

4

Media companies with high event volumes

Open Source

Key Features

  • Real-time event streaming with filtering
  • Protocol translation and schema enforcement
  • Destination fan-out with replay capabilities

Popular Integrations

Snowplow works seamlessly with these tools:

Snowflake for warehousing
dbt for modeling
Looker for visualization
BigQuery for analytics

Add Snowplow to Your Stack

Use our visual stack builder to see how Snowplow fits with your other tools. Plan data flows, identify gaps, and share with your team.

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