Martech Architecture Consulting
Architecture Help from a Martech Architect Who Built the Tool
Matthew Niederberger — 20+ years architecting Martech stacks, founder of Martech Stack Builder. Vendor-independent. No build commissions, no kickback partnerships. The recommendations stay honest because the incentives are clean.
Where we can help
The decisions that matter — and the rituals that keep the architecture alive after the engagement ends.
Target-state architecture
From "we have 91 tools" to "this is the shape of our martech, and this is why each tool sits where it does." Rendered as a living diagram, not a static slide deck.
Vendor selection
RFI design, scoring rubrics, vendor evaluation in the context of your stack. We don’t take vendor referral fees — the shortlist is built on capability fit, not who paid us.
Integration pattern design
Event vs. batch, identity resolution flows, real-time vs. eventual consistency tradeoffs. The decisions made before the development team writes a line of code.
Governance + team rituals
The processes that keep the architecture alive after we leave: stack change proposals, RFI templates, renewal calendars, the monthly review that takes 30 minutes and saves a quarter of arguments.
Team enablement
We don’t want to be on retainer forever. The goal is your team owning the architecture inside 90 days. We pair-architect with your senior people, write the playbooks, and leave the documentation behind in a format they can actually maintain.
Three sizes of engagement
Pick the smallest one that fits. We’ll tell you if you’re scoping too big.
Workshop
2-hour guided session. One specific decision. Comes with prep + a follow-up summary.
Best for: "Should we go composable?", "What replaces Segment for us?", "How do we wire consent through to ad platforms?"
Book a workshop →Stack Audit
2-week fixed-price engagement. Stack DNA scoring, redundancy + SPOF analysis, 90-day action plan.
Best for: teams who want a defensible "what we have / what we should do" snapshot before a budget review or reorganization.
See the audit service →Architecture engagement
6–12 weeks. Target-state design, vendor selection, integration patterns, team enablement.
Best for: teams entering a multi-quarter replatform, M&A integration, or a martech rebuild driven by a new data layer.
Book a scoping call →Past + current engagements
Enterprise architecture work across travel, retail, insurance, broadcast, and B2B SaaS — plus workshop + advisory engagements with consultancies and agencies.
Engagement types
Architecture engagements (6–12 weeks), 2-week audits, half-day workshops, and ongoing advisory. Multiple consultancies under NDA.
Recognized by
Scott Brinker (chiefmartec), David Raab (CDP Institute), Mammoth Growth, Growth Bench, and the broader Martech Therapy community.
Frequently Asked Questions
Who runs the engagement?
What does a typical architecture engagement look like?
Are you a development agency? Do you build integrations?
What if we just need help on one decision?
How is this different from the stack audit service?
Where are you based? Do you travel?
One scoping call, then a clear path forward
30 minutes, free, no slide deck. Tell us what you’re trying to do and we’ll tell you the smallest engagement that gets you there — or whether a workshop is all you need.
No credit card required. Free plan available.