Capability

Vendors with Audience Segmentation

138 vendors are built around audience segmentation; another 116 offer it alongside something else. 247 of 254 grades below link the page on the vendor's own documentation they were read from.

138
core: 116
supported: 247 of 254
with a cited source: 13 October 2026
last checked

Built around audience segmentation

138 vendors · core

Core means the capability is central to what the product is — not merely present. This is the shortlist to compare.

Aampe AI/ML Source: aampe.com
Acoustic Connect Engagement Source: acoustic.com
Acquia Campaign Studio Engagement Source: docs.acquia.com
Acquia CDP CDP Source: docs.acquia.com
Act-On Engagement Source: act-on.com
ActionIQ (Uniphore CDP Agent) CDP Source: uniphore.com
Adform Advertising Source: site.adform.com
Adobe Analytics Analytics Source: developer.adobe.com
Adobe Audience Manager CDP Source: experienceleague.adobe.com
Adobe Campaign Engagement Source: business.adobe.com
Adobe Experience Platform CDP Source: experienceleague.adobe.com
Adobe Real-Time CDP CDP Source: experienceleague.adobe.com
Adstra Identity Source: adstradata.com
Akkio AI/ML Source: docs.akkio.com
Algonomy (ADA) Personalization Source: algonomy.com
Amazon Personalize AI/ML Source: docs.aws.amazon.com
Amperity Identity Source: docs.amperity.com
Apache Unomi CDP Source: unomi.apache.org
AppIce Engagement Source: help.appice.ai
AppsFlyer Campaign Performance Source: support.appsflyer.com
Aqfer Identity Source: aqfer.com
Attentive Messaging Source: attentive.com
Audience Acuity Identity Source: audienceacuity.com
BDEX Identity Source: bdex.com
Bloomreach Engagement Source: bloomreach.com
Bloomreach Discovery (Bloomreach Ecommerce Search) Site search Source: bloomreach.com
Blotout Server-side Source: cloud-docs.blotout.io
BlueConic CDP Source: support.blueconic.com
Bluecore Personalization Source: help.bluecore.com
Blueshift Engagement Source: help.blueshift.com
Braze Engagement Source: braze.com
Census (Fivetran Activations) Reverse ETL Source: fivetran.com
Claritas Identity Source: claritas.com
Clerk.io Personalization Source: help.clerk.io
ConfigCat Testing Source: configcat.com
Constructor Site search Source: docs.constructor.com
Contentstack CMS Source: contentstack.com
Cordial Engagement Source: cordial.com
Customer.io Engagement Source: docs.customer.io
CustomerLabs Server-side Source: customerlabs.com
Customers.ai Identity Source: customers.ai
D&B Rev.Up ABX CDP Source: dnb.com
Databricks CustomerLake Composable CDP Source: databricks.com
DataChannel Integration Source: docs.datachannel.co
Delivr.ai Identity Source: docs.delivr.ai
DevCycle Testing Source: devcycle.com
DinMo Reverse ETL Source: dinmo.com
Dotdigital Engagement Source: marketing.help.dotdigital.com
Dynamic Yield Personalization Source: support.dynamicyield.com
El Toro Advertising Source: eltoro.com
Epsilon Identity Source: epsilon.com
Experian Marketing Services Identity Source: experian.com
Eyeota Advertising Source: eyeota.com
Flagsmith Testing Source: docs.flagsmith.com
Fresh Relevance (Dotdigital Personalization) Personalization Source: support.freshrelevance.com
Freshpaint Event Router Source: freshpaint.io
Frosmo Personalization Source: docs.frosmo.com
FullContact Identity Source: platform.fullcontact.com
Google Ads Advertising No source recorded
Google Analytics 4 Analytics No source recorded
Gradial AI/ML Source: docs.gradial.com
GrowthLoop Reverse ETL Source: docs.growthloop.com
HCL Unica+ Engagement Source: dxdev.hcl-software.com
Hightouch Reverse ETL Source: hightouch.com
HubSpot Marketing Hub Engagement Source: knowledge.hubspot.com
imagino Engagement Source: imagino.com
Insider (Insider One) Engagement Source: academy.insiderone.com
Intelligems Testing Source: docs.intelligems.io
Intellimize (Webflow Optimize) Personalization Source: help.webflow.com
Iterable Engagement Source: support.iterable.com
Jasper AI content Source: help.jasper.ai
Justuno Personalization Source: justuno.com
Klaviyo Engagement Source: help.klaviyo.com
Klaviyo CDP (Advanced KDP) CDP Source: developers.klaviyo.com
Lemnisk CDP Source: lemnisk.co
Lexer CDP Source: learn.lexer.io
LinkedIn Ads Advertising Source: linkedin.com
LiveIntent Identity Source: liveintent.com
LiveRamp Identity Source: docs.liveramp.com
Lotame Identity Source: lotame.com
Lytics (Contentstack Data & Insights) CDP Source: docs.lytics.com
Maestra Personalization Source: maestra.io
Mailchimp Email Source: mailchimp.com
Meiro CDP CDP Source: docs.meiro.io
MessageGears Engagement Source: docs.messagegears.com
Microsoft Dynamics 365 Customer Insights CDP Source: learn.microsoft.com
Mitzu Analytics Source: docs.mitzu.io
Mixpanel Analytics Source: docs.mixpanel.com
MoEngage Engagement Source: moengage.com
Monetate Personalization Source: docs.monetate.com
mParticle CDP Source: docs.mparticle.com
Narrative Identity Source: docs.narrative.io
Ninetailed (Contentful Personalization) Personalization Source: contentful.com
Nosto Personalization Source: help.nosto.com
Omniconvert Testing Source: omniconvert.com
Optimizely Data Platform (ODP) CDP Source: support.optimizely.com
Optimove Engagement Source: developer.optimove.com
Oracle Responsys Engagement Source: docs.oracle.com
Ours Privacy CDP Source: docs.oursprivacy.com
Peak AI/ML Source: peak.ai
Personyze Personalization Source: personyze.com
Piano Subscriptions Personalization Source: docs.piano.io
Piwik PRO Analytics Analytics Source: help.piwik.pro
PRDCT CDP Source: prdct.nl
Pushly Push Source: pushly.com
Quantum Metric Experience Source: quantummetric.com
Raptor Services Personalization Source: content.raptorservices.com
Redpoint CDP Source: docs.redpointglobal.com
Resend Email Source: resend.com
Roqad Identity Source: roq.ad
Salesforce Data Cloud (Data 360) CDP Source: help.salesforce.com
Salesforce Marketing Cloud Engagement Source: help.salesforce.com
SAP Emarsys (SAP Engagement Cloud) Engagement Source: help.emarsys.com
SAS Customer Intelligence 360 Engagement Source: sas.com
Semcasting Identity Source: semcasting.com
Simon AI Engagement Source: docs.simondata.com
Singular Campaign Performance Source: support.singular.net
Spectacle Campaign Performance Source: spectaclehq.com
Spotify Ads Advertising Source: developer.spotify.com
StackAdapt Advertising Source: stackadapt.com
Supermetrics Campaign Performance Source: docs.supermetrics.com
Tealium AudienceStream CDP Source: docs.tealium.com
The Trade Desk Advertising Source: thetradedesk.com
Tracardi CDP Source: docs.tracardi.com
TransUnion TruAudience Identity Source: transunion.com
Treasure AI CDP Source: docs.treasure.ai
Triple Whale Campaign Performance Source: triplewhale.com
TrueData Data Onboarding Source: truedata.co
Twilio Segment CDP Source: twilio.com
Uniphore CDP Source: uniphore.com
Verisk Marketing Solutions (InfutorData) Identity Source: infutor.com
Voyado Engagement Source: developer.voyado.com
Wunderkind Engagement Source: wunderkind.co
X Ads Advertising Source: docs.x.com
Zeotap CDP Source: docs.zeotap.com
Zeotap Composable CDP CDP Source: docs.zeotap.com
ZEPIC Engagement Source: zepic.com
Zeta Global CDP Source: docs.zetaglobal.com

Also offer audience segmentation

116 vendors · supported

Genuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.

In practice

7 recipes · Martech Cookbook

7 recipes in the Martech Cookbook need audience segmentation. Each is a worked use case: the problem, the patterns it composes, and where it fails. Written by Martech Therapy.

4 more through behavioral segmentation.

Where these vendors sit

Related capabilities

Audience Segmentation — questions

Which vendors offer audience segmentation?

138 vendors in our catalog are built around audience segmentation — including Aampe, Acoustic Connect, Acquia Campaign Studio, Acquia CDP, Act-On. A further 116 offer it alongside their main job. 247 of the 254 claims cite a page on the vendor's own documentation.

What is the difference between core and supported audience segmentation tools?

Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. Most grades come from three separate AI passes over the vendor's documentation, with only a majority verdict recorded; the rest were set by hand. If you already own a tool listed under "also offer", check it before buying a dedicated one.

What kinds of platforms have audience segmentation?

Most of the vendors here sit on the Customer Engagement Platform, Personalization, Customer Data Platform shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer audience segmentation without being the same kind of tool.

Which audience segmentation providers and companies should I shortlist?

Shortlist from the core list rather than the full one. 138 vendors are built around audience segmentation; the 116 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.

Is there a list of audience segmentation software?

This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 247 of 254 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".

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Which of your tools already does audience segmentation?

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