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Capability

Vendors with Audience Segmentation

109 vendors are built around audience segmentation; another 100 offer it alongside something else. Every grade below was checked against the vendor's own documentation.

109
core
100
supported
202 of 209
with a cited source
last checked

Built around audience segmentation

109 vendors · core

Core means the capability is central to what the product is — not merely present. This is the shortlist to compare.

  1. Aampe AI/ML Source: aampe.com
  2. ActionIQ Composable CDP Source: uniphore.com
  3. AdForm Advertising Source: site.adform.com
  4. Adobe Analytics Analytics Source: developer.adobe.com
  5. Adobe Audience Manager CDP Source: experienceleague.adobe.com
  6. Adobe Campaign Manager Engagement Source: business.adobe.com
  7. Adobe Experience Platform Engagement Source: experienceleague.adobe.com
  8. Adobe Real-Time CDP CDP Source: experienceleague.adobe.com
  9. Adstra Data Onboarding Source: adstradata.com
  10. Akkio AI/ML Source: docs.akkio.com
  11. Algonomy Personalization Source: algonomy.com
  12. Amperity Identity Source: docs.amperity.com
  13. Apache Unomi Event Router Source: unomi.apache.org
  14. AppIce Engagement Source: help.appice.ai
  15. AppsFlyer Campaign Performance Source: support.appsflyer.com
  16. Aqfer Composable CDP Source: aqfer.com
  17. Audience Acuity Identity Source: audienceacuity.com
  18. BDEX Data Onboarding Source: bdex.com
  19. Bloomreach Engagement Source: bloomreach.com
  20. Bloomreach Discovery AI/ML Source: bloomreach.com
  21. Blotout Server-side Source: cloud-docs.blotout.io
  22. BlueConic CDP Source: support.blueconic.com
  23. Bluecore Personalization Source: help.bluecore.com
  24. Blueshift Engagement Source: help.blueshift.com
  25. Braze Engagement Source: braze.com
  26. Census Reverse ETL Source: fivetran.com
  27. Claritas Data Onboarding Source: claritas.com
  28. Clerk.io Personalization Source: help.clerk.io
  29. ConfigCat Testing Source: configcat.com
  30. Constructor Personalization Source: docs.constructor.com
  31. Contentstack CMS Source: contentstack.com
  32. Customer.io Engagement Source: docs.customer.io
  33. CustomerLabs Server-side Source: customerlabs.com
  34. Customers.ai Identity Source: customers.ai
  35. Databricks CustomerLake Composable CDP Source: databricks.com
  36. DataChannel Reverse ETL Source: docs.datachannel.co
  37. Delivr.ai Identity Source: docs.delivr.ai
  38. DevCycle Testing Source: devcycle.com
  39. DinMo Reverse ETL Source: dinmo.com
  40. Dynamic Yield Personalization Source: support.dynamicyield.com
  41. El Toro Data Onboarding Source: eltoro.com
  42. Epsilon Identity Source: epsilon.com
  43. Experian Marketing Services Identity Source: experian.com
  44. Eyeota Data Onboarding Source: eyeota.com
  45. Flagsmith Testing Source: docs.flagsmith.com
  46. Fresh Relevance Personalization Source: support.freshrelevance.com
  47. Freshpaint Event Router Source: freshpaint.io
  48. Frosmo Personalization Source: docs.frosmo.com
  49. FullContact Identity Source: platform.fullcontact.com
  50. Google Ads Advertising No source recorded
  51. Google Analytics 4 Analytics No source recorded
  52. GrowthLoop Reverse ETL Source: docs.growthloop.com
  53. Hightouch Reverse ETL Source: hightouch.com
  54. HubSpot Marketing Hub Engagement Source: knowledge.hubspot.com
  55. imagino Engagement Source: imagino.com
  56. Insider Engagement Source: academy.insiderone.com
  57. Intelligems Testing Source: docs.intelligems.io
  58. Intellimize (Webflow Optimize) Personalization Source: help.webflow.com
  59. Iterable Engagement Source: support.iterable.com
  60. Jasper AI/ML Source: help.jasper.ai
  61. Justuno Personalization Source: justuno.com
  62. Klaviyo Engagement Source: help.klaviyo.com
  63. Klaviyo CDP CDP Source: developers.klaviyo.com
  64. LinkedIn Ads Advertising Source: linkedin.com
  65. LiveIntent Identity Source: liveintent.com
  66. LiveRamp Identity Source: docs.liveramp.com
  67. Lotame Identity Source: lotame.com
  68. Lytics Composable CDP Source: docs.lytics.com
  69. Maestra Personalization Source: maestra.io
  70. Mailchimp Email Source: mailchimp.com
  71. Meiro CDP CDP Source: docs.meiro.io
  72. MessageGears Email Source: docs.messagegears.com
  73. Microsoft Dynamics 365 Customer Insights CDP Source: learn.microsoft.com
  74. Mitzu Analytics Source: docs.mitzu.io
  75. Mixpanel Analytics Source: docs.mixpanel.com
  76. MoEngage Engagement Source: moengage.com
  77. Monetate Personalization Source: docs.monetate.com
  78. mParticle CDP Source: docs.mparticle.com
  79. Narrative Data Onboarding Source: docs.narrative.io
  80. Ninetailed (Contentful Personalization) Personalization Source: contentful.com
  81. Nosto Personalization Source: help.nosto.com
  82. Omniconvert Testing Source: omniconvert.com
  83. Optimizely Data Platform (ODP) CDP Source: support.optimizely.com
  84. Ours Privacy CDP Source: docs.oursprivacy.com
  85. Peak AI/ML Source: peak.ai
  86. Personyze Personalization Source: personyze.com
  87. PRDCT CDP Source: prdct.nl
  88. Raptor Services Personalization Source: content.raptorservices.com
  89. Roqad Data Onboarding Source: roq.ad
  90. Salesforce Data Cloud CDP Source: help.salesforce.com
  91. Salesforce Marketing Cloud Engagement Source: help.salesforce.com
  92. SAP Emarsys Engagement Source: help.emarsys.com
  93. Semcasting Data Onboarding Source: semcasting.com
  94. Simon Data Engagement Source: docs.simondata.com
  95. Supermetrics Campaign Performance Source: docs.supermetrics.com
  96. Tealium AudienceStream CDP Source: docs.tealium.com
  97. The Trade Desk Advertising Source: thetradedesk.com
  98. Tracardi Event Router Source: docs.tracardi.com
  99. TransUnion TruAudience Identity Source: transunion.com
  100. Treasure Data CDP Source: docs.treasure.ai
  101. TrueData Data Onboarding Source: truedata.co
  102. Twilio Segment CDP Source: twilio.com
  103. Uniphore CDP Source: uniphore.com
  104. Verisk Marketing Solutions (Infutor) Identity Source: marketing.verisk.com
  105. Voyado CDP Source: developer.voyado.com
  106. Zeotap CDP Source: docs.zeotap.com
  107. Zeotap Composable CDP Composable CDP Source: docs.zeotap.com
  108. ZEPIC Engagement Source: zepic.com
  109. Zeta Global CDP Source: docs.zetaglobal.com

Also offer audience segmentation

100 vendors · supported

Genuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.

Where these vendors sit

Related capabilities

Audience Segmentation — questions

Which vendors offer audience segmentation?

109 vendors in our catalog are built around audience segmentation — including Aampe, ActionIQ, AdForm, Adobe Analytics, Adobe Audience Manager. A further 100 offer it alongside their main job. 202 of the 209 claims cite a page on the vendor's own documentation.

What is the difference between core and supported audience segmentation tools?

Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. The grade comes from three independent reviews of the vendor's documentation, and only a majority verdict is recorded. If you already own a tool listed under "also offer", check it before buying a dedicated one.

What kinds of platforms have audience segmentation?

Most of the vendors here sit on the Personalization, Identity Resolution, AI & Machine Learning shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer audience segmentation without being the same kind of tool.

Which audience segmentation providers and companies should I shortlist?

Shortlist from the core list rather than the full one. 109 vendors are built around audience segmentation; the 100 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.

Is there a list of audience segmentation software?

This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 202 of 209 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".

Free stack audit

Which of your tools already does audience segmentation?

Most stacks carry this capability more than once without anyone deciding to. Name the tools you run and the Instant Stack Audit reads them against the same evidence base as this page.

Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.

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