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Customer Data Platform Vendors

25 vendors tracked · 25 alternatives comparisons · 12 head-to-head · Updated

Every customer data platform vendor we track, with the capabilities each one actually covers — and a side-by-side alternatives comparison for each.

What customer data platform tools do

  • Data Unification / Profile Stitching 22
  • Audience Segmentation 19
  • Audience Activation / Sync 13
  • Real-time Profile API 8
  • Identity Resolution / ID Graph 7
  • Composable / Warehouse-native CDP 5
  • Event Stream Ingestion 4
  • Computed Traits / Aggregations 3

All Customer Data Platform vendors

ActionIQ logo
Composable CDP 9 capabilities

Warehouse-native composable CDP for audience building and activation on data that stays in the warehouse. Acquired by...

Learn more 8 alternatives
Adobe Audience Manager logo
CDP 6 capabilities

Enterprise data management platform (DMP) for building audience segments and activating them across advertising and p...

Learn more 8 alternatives
Adobe Real-Time CDP logo
CDP 8 capabilities

Enterprise customer data platform built on AEP for unifying customer profiles in real time and activating audiences a...

Learn more 8 alternatives
Amperity logo
Identity 6 capabilities

AI-powered identity resolution platform that unifies customer data from disparate sources into persistent, accurate c...

Learn more 8 alternatives
Apache Unomi logo
Event Router 5 capabilities

Apache Software Foundation customer data platform implementing the OASIS CDP standard for event collection, profiles,...

Learn more 8 alternatives
BlueConic logo
CDP 8 capabilities

Packaged CDP that unifies first-party customer data and enables real-time audience segmentation, lifecycle orchestrat...

Learn more 8 alternatives
Blueshift logo
Engagement 12 capabilities

Cross-channel customer engagement platform with real-time AI decisioning across email, push, SMS and in-app. Acquired...

Learn more 8 alternatives
Databricks CustomerLake logo
Composable CDP 4 capabilities

Databricks' agentic CDP on the lakehouse - identity, audiences and activation running natively on Databricks. In Priv...

Learn more 8 alternatives
Klaviyo CDP logo
CDP 3 capabilities

Klaviyo's separately billed customer data platform tier: profile unification, identity and predictive analytics on to...

Learn more 8 alternatives
Lytics logo
Composable CDP 7 capabilities

Customer data platform, now positioned as a decision engine, that composes with cloud warehouses and applies ML-drive...

Learn more 8 alternatives
Meiro CDP logo

Meiro CDP

Partner
CDP 6 capabilities

Asian-headquartered packaged CDP focused on real-time customer data unification, segmentation, and activation for ent...

Learn more 8 alternatives
mParticle logo

mParticle

Partner
CDP 12 capabilities

Enterprise customer data platform with real-time data quality, identity resolution, and audience management for mobil...

Learn more 8 alternatives
Ours Privacy logo
CDP 8 capabilities

Privacy-first composable CDP built for European enterprises, combining first-party data collection, identity resoluti...

Learn more 8 alternatives
PRDCT logo
CDP 5 capabilities

Dutch privacy-first CDP focused on first-party data unification, consent management, and GDPR-compliant customer data...

Learn more 8 alternatives
Salesforce Data Cloud logo
CDP 10 capabilities
Learn more 8 alternatives
Tealium AudienceStream logo
CDP 7 capabilities

Real-time customer data platform within the Tealium suite for building unified profiles, creating audiences, and acti...

Learn more 8 alternatives
Tracardi logo
Event Router 6 capabilities

Open-source customer data platform with graphical automation flows for collecting, transforming, and routing customer...

Learn more 8 alternatives
Treasure Data logo
CDP 8 capabilities

Enterprise customer data platform combining data collection, unification, segmentation, and activation with machine l...

Learn more 8 alternatives
Twilio Segment logo
CDP 14 capabilities

Customer data platform with 400+ pre-built integrations for real-time data collection, identity resolution, and audie...

Learn more 8 alternatives
Uniphore logo
CDP 8 capabilities

Enterprise AI platform whose Zero Data AI Cloud includes the CDP Agent built on the acquired ActionIQ architecture.

Learn more 8 alternatives
Voyado logo
CDP 20 capabilities

Voyado operates as a retail CX/engagement suite spanning two adjacent spaces: (1) retail CRM + marketing automation +...

Learn more 8 alternatives
Zeotap logo

Zeotap

Partner
CDP 9 capabilities

AI-powered Customer Data Platform focused on first-party data: deterministic identity resolution, unified profiles, a...

Learn more 8 alternatives
Zeta Global logo
CDP 10 capabilities

Marketing platform combining a proprietary identity graph with omnichannel activation across email, paid media and on...

Learn more 8 alternatives

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