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Customer Data Platform Vendors

37 vendors tracked · 37 alternatives comparisons · 231 head-to-head · Updated

Every customer data platform vendor we track, with the capabilities each one actually covers — and a side-by-side alternatives comparison for each.

All Customer Data Platform vendors

Acquia CDP logo
CDP 49 capabilities

Acquia's customer data platform, formerly AgilOne: profile unification, segmentation and predictive models, with…

Learn more 8 alternatives
ActionIQ (Uniphore CDP Agent) logo
CDP 42 capabilities

Warehouse-native composable CDP for audience building and activation on data that stays in the warehouse. Acquired by…

Learn more 8 alternatives
Adobe Audience Manager logo
CDP 21 capabilities

Enterprise data management platform (DMP) for building audience segments and activating them across advertising and…

Learn more 8 alternatives
Adobe Experience Platform logo
CDP 33 capabilities

Enterprise customer experience platform providing unified data ingestion, real-time profiles, identity resolution, and…

Learn more 8 alternatives
Adobe Real-Time CDP logo
CDP 35 capabilities

Enterprise customer data platform built on AEP for unifying customer profiles in real time and activating audiences…

Learn more 8 alternatives
Amperity logo
Identity 41 capabilities

AI-powered identity resolution platform that unifies customer data from disparate sources into persistent, accurate…

Learn more 8 alternatives
Apache Unomi logo
CDP 25 capabilities

Apache Software Foundation customer data platform implementing the OASIS CDP standard for event collection, profiles…

Learn more 8 alternatives
BlueConic logo
CDP 37 capabilities

Packaged CDP that unifies first-party customer data and enables real-time audience segmentation, lifecycle…

Learn more 8 alternatives
Blueshift logo
Engagement 51 capabilities

Cross-channel customer engagement platform with real-time AI decisioning across email, push, SMS and in-app. Acquired…

Learn more 8 alternatives
CustomerLabs logo
Server-side 36 capabilities

First-party data ops platform for SMB e-commerce that collects website events without code and syncs them server-side…

Learn more 8 alternatives
D&B Rev.Up ABX logo
CDP 23 capabilities

Account-based marketing platform from Dun & Bradstreet with a B2B customer data platform at its core, matching accounts…

Learn more 8 alternatives
Databricks CustomerLake logo
Composable CDP 40 capabilities

Databricks' agentic CDP on the lakehouse - identity, audiences and activation running natively on Databricks. In…

Learn more 8 alternatives
imagino logo
Engagement 43 capabilities

imagino competes in the Customer Engagement Platform (CEP) / CDP + journey orchestration space, with a clear…

Learn more 8 alternatives
Klaviyo CDP (Advanced KDP) logo
CDP 36 capabilities

Klaviyo's separately billed customer data platform tier: profile unification, identity and predictive analytics on top…

Learn more 8 alternatives
Lemnisk logo
CDP 57 capabilities

Customer data platform with built-in journey orchestration, used mainly by banks, insurers and other regulated…

Learn more 8 alternatives
Lexer logo
CDP 45 capabilities

Customer data platform for retail and consumer brands that unifies transaction and engagement data for segmentation…

Learn more 8 alternatives
Lytics (Contentstack Data & Insights) logo
CDP 50 capabilities

Customer data platform, now positioned as a decision engine, that composes with cloud warehouses and applies ML-driven…

Learn more 8 alternatives
Maestra logo
Personalization 57 capabilities

Real-time personalization and omnichannel campaign platform for mid-size retailers, combining CDP, loyalty, and…

Learn more 8 alternatives
Meiro CDP logo
CDP 40 capabilities

Asian-headquartered packaged CDP focused on real-time customer data unification, segmentation, and activation for…

Learn more 8 alternatives
mParticle logo
CDP 26 capabilities

Enterprise customer data platform with real-time data quality, identity resolution, and audience management for…

Learn more 8 alternatives
Ours Privacy logo
CDP 17 capabilities

Privacy-first HIPAA-compliant CDP built for US healthcare marketers, combining first-party data collection, identity…

Learn more 8 alternatives
PRDCT logo
CDP 21 capabilities

Dutch privacy-first CDP focused on first-party data unification, consent management, and GDPR-compliant customer data…

Learn more 8 alternatives
Raptor Services logo
Personalization 44 capabilities

Ibexa-owned personalization and customer-data vendor providing web/email recommendations and merchandising with a…

Learn more 8 alternatives
Redpoint logo
CDP 69 capabilities

Customer data platform with identity resolution, data quality and cross-channel orchestration, sold to enterprises that…

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Simon AI logo
Engagement 47 capabilities

Agentic marketing platform on its own CDP, with AI agents that build audiences and run cross-channel campaigns from…

Learn more 8 alternatives
Tealium AudienceStream logo
CDP 33 capabilities

Real-time customer data platform within the Tealium suite for building unified profiles, creating audiences, and…

Learn more 8 alternatives
Tracardi logo
CDP 32 capabilities

Open-source customer data platform with graphical automation flows for collecting, transforming, and routing customer…

Learn more 8 alternatives
Treasure AI logo
CDP 38 capabilities

Enterprise customer data platform combining data collection, unification, segmentation, and activation with machine…

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Twilio Segment logo
CDP 38 capabilities

Customer data platform with 400+ pre-built integrations for real-time data collection, identity resolution, and…

Learn more 8 alternatives
Uniphore logo
CDP 48 capabilities

Enterprise AI platform whose Zero Data AI Cloud includes the CDP Agent built on the acquired ActionIQ architecture.

Learn more 8 alternatives
Voyado logo
Engagement 41 capabilities

Voyado operates as a retail CX/engagement suite spanning two adjacent spaces: (1) retail CRM + marketing automation +…

Learn more 8 alternatives
Zeotap logo
CDP 33 capabilities

AI-powered Customer Data Platform focused on first-party data: deterministic identity resolution, unified profiles, and…

Learn more 8 alternatives
Zeotap Composable CDP logo
CDP 28 capabilities

Warehouse-native, composable deployment of the Zeotap CDP. Builds unified customer profiles, segments, and…

Learn more 8 alternatives
Zeta Global logo
CDP 59 capabilities

Marketing platform combining a proprietary identity graph with omnichannel activation across email, paid media and…

Learn more 8 alternatives

What each customer data platform vendor is built for

core grades only

Two vendors can list the same capability while only one is built around it. These are the core grades — central to the product — from three AI passes over each vendor's own documentation, or set by hand.

Customer Data Platform head-to-head

Down to two? These pages put the full capability matrix side by side.

Customer Data Platform three-way comparisons

Shortlisting three? Each of these puts the full capability matrix across all three, and every pair in it is a reviewed substitute.

Customer Data Platform — questions

Which customer data platform providers are there?

We track 37 customer data platform vendors, including Acquia CDP, ActionIQ (Uniphore CDP Agent), Adobe Audience Manager, Adobe Experience Platform, Adobe Real-Time CDP, Amperity. Each has a profile with its capabilities graded core or supported from the vendor's own documentation, and 37 of them have a ranked alternatives comparison.

What do customer data platform platforms actually do?

On this shelf the capabilities most vendors are built around are audience segmentation, data unification / profile stitching, audience activation / sync, identity resolution / id graph. "Built around" is a core grade — central to what the product is — not merely present on a feature list.

How do I compare customer data platform tools?

Start from what the tool is core to rather than a feature count: two vendors can list the same capability while only one is built around it. 231 head-to-head pages on this shelf put the full capability matrix side by side, and the alternatives pages rank by approved relationship, then capability overlap.

Which customer data platform companies are the largest?

We do not rank by company size, and deliberately: headcount and funding say nothing about whether a product covers the capability you need. 37 customer data platform vendors are listed here in catalog order, each graded on what it is built around. Sort by the capability you are buying for instead — that is what the shelf below is for.

Is there a list of customer data platform software?

This page is it: every customer data platform product in the catalog, 37 of them carrying a capability record graded from the vendor's own documentation, with the source page linked where one was recorded. It rebuilds from the catalog, so a vendor added tomorrow appears here without anyone editing a list.

Choosing a customer data platform tool? Do it in your stack's context.

Drop the shortlist onto a canvas, see how each one integrates with what you already have, and score them against your actual requirements — not a generic feature list.

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