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Capability

Vendors with Web Personalization

70 vendors are built around web personalization; another 70 offer it alongside something else. 120 of 140 grades below link the page on the vendor's own documentation they were read from.

70
core
70
supported
120 of 140
with a cited source
last checked

Built around web personalization

70 vendors · core

Core means the capability is central to what the product is — not merely present. This is the shortlist to compare.

  1. AB Tasty (Wingify) Testing Source: docs.abtasty.com
  2. Adobe Experience Manager Sites CMS Source: experienceleague.adobe.com
  3. Adobe Journey Optimizer Engagement Source: experienceleague.adobe.com
  4. Adobe Target Personalization Source: business.adobe.com
  5. Anyword AI content Source: anyword.com
  6. Apache Unomi CDP Source: unomi.apache.org
  7. Black Crow AI AI/ML Source: blackcrow.ai
  8. Bloomreach Engagement Source: bloomreach.com
  9. Bloomreach Content CMS Source: developers.bloomreach.com
  10. BlueConic CDP Source: support.blueconic.com
  11. Bluecore Personalization No source recorded
  12. Blueshift Engagement Source: help.blueshift.com
  13. Bmetric Personalization No source recorded
  14. Braze Engagement Source: braze.com
  15. Contentful CMS Source: contentful.com
  16. Contentstack CMS Source: contentstack.com
  17. Convert Testing Source: support.convert.com
  18. Cordial Engagement Source: cordial.com
  19. CoreMedia Content Cloud CMS Source: documentation.coremedia.com
  20. Coveo Site search Source: docs.coveo.com
  21. D&B Rev.Up ABX CDP Source: dnb.com
  22. dotCMS CMS Source: dev.dotcms.com
  23. Dynamic Yield Personalization Source: support.dynamicyield.com
  24. Epsilon Identity Source: epsilon.com
  25. Evolv AI Testing No source recorded
  26. Fresh Relevance (Dotdigital Personalization) Personalization No source recorded
  27. Frosmo Personalization No source recorded
  28. Gradial AI/ML Source: docs.gradial.com
  29. Hightouch Reverse ETL Source: hightouch.com
  30. Hotjar (Contentsquare) Personalization No source recorded
  31. Insider (Insider One) Engagement Source: academy.insiderone.com
  32. Intelligems Testing Source: docs.intelligems.io
  33. Intellimize (Webflow Optimize) Personalization No source recorded
  34. Justuno Personalization No source recorded
  35. Kameleoon Testing Source: kameleoon.com
  36. Klaviyo CDP (Advanced KDP) CDP Source: academy.klaviyo.com
  37. Lytics (Contentstack Data & Insights) CDP Source: docs.lytics.com
  38. Maestra Personalization No source recorded
  39. Meiro CDP CDP Source: docs.meiro.io
  40. MoEngage Engagement Source: moengage.com
  41. Monetate Personalization No source recorded
  42. Movable Ink Personalization Source: movableink.com
  43. Mutiny Personalization No source recorded
  44. Ninetailed (Contentful Personalization) Personalization Source: contentful.com
  45. Nosto Personalization No source recorded
  46. Omniconvert Testing Source: omniconvert.com
  47. OpenText Web CMS CMS Source: opentext.com
  48. Optimizely Web Experimentation Testing No source recorded
  49. OptiMonk Personalization No source recorded
  50. Optimove Engagement Source: optimove.com
  51. Ours Privacy CDP Source: docs.oursprivacy.com
  52. Personyze Personalization No source recorded
  53. Piano Subscriptions Personalization Source: piano.io
  54. Progress Sitefinity CMS Source: progress.com
  55. Raptor Services Personalization No source recorded
  56. Rebuy Personalization Source: rebuyengine.com
  57. Salesforce Marketing Cloud Engagement Source: help.salesforce.com
  58. SAP Emarsys (SAP Engagement Cloud) Engagement Source: help.sap.com
  59. Shoplift Testing Source: shoplift.ai
  60. Sitecore Personalize (SitecoreAI Conversion Optimization) Personalization No source recorded
  61. SitecoreAI CMS CMS Source: developers.sitecore.com
  62. SiteSpect (Monetate Forte) Testing Source: doc.sitespect.com
  63. Squiz CMS Source: docs.squiz.net
  64. Treasure AI CDP Source: docs.treasure.ai
  65. Tridion CMS Source: rws.com
  66. Umbraco CMS Source: docs.umbraco.com
  67. Userflow Adoption No source recorded
  68. VWO (Wingify) Testing Source: vwo.com
  69. Webtrends Optimize Testing Source: webtrends-optimize.com
  70. Wunderkind Engagement Source: wunderkind.co

Also offer web personalization

70 vendors · supported

Genuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.

In practice

8 recipes · Martech Cookbook

8 recipes in the Martech Cookbook need web personalization. Each is a worked use case: the problem, the patterns it composes, and where it fails. Written by Martech Therapy.

  1. Personalized product recommendations Surface the items the customer is most likely to want next, with explicit handling of the cold-start visitor, the privacy-restricted slice, and the rule that prevents the recommendations from collapsing to whatever everyone clicks
  2. Paywall optimization with reader signals Tune the paywall against actual reader engagement, balancing subscription conversion against the reach and the trust that depend on readers being able to get to the content sometimes
  3. Search query to category landing personalization Land visitors arriving on a specific search query on a category page shaped to that query's intent, not a generic category index

5 more through visitor state personalization.

Where these vendors sit

Related capabilities

Web Personalization — questions

Which vendors offer web personalization?

70 vendors in our catalog are built around web personalization — including AB Tasty (Wingify), Adobe Experience Manager Sites, Adobe Journey Optimizer, Adobe Target, Anyword. A further 70 offer it alongside their main job. 120 of the 140 claims cite a page on the vendor's own documentation.

What is the difference between core and supported web personalization tools?

Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. Most grades come from three separate AI passes over the vendor's documentation, with only a majority verdict recorded; the rest were set by hand. If you already own a tool listed under "also offer", check it before buying a dedicated one.

What kinds of platforms have web personalization?

Most of the vendors here sit on the Personalization, Customer Engagement Platform, Customer Data Platform shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer web personalization without being the same kind of tool.

Which web personalization providers and companies should I shortlist?

Shortlist from the core list rather than the full one. 70 vendors are built around web personalization; the 70 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.

Is there a list of web personalization software?

This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 120 of 140 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".

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