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Capability

Vendors with Web Personalization

68 vendors are built around web personalization; another 70 offer it alongside something else. 120 of 138 grades below link the page on the vendor's own documentation they were read from.

68
core
70
supported
120 of 138
with a cited source
last checked

Built around web personalization

68 vendors · core

Core means the capability is central to what the product is — not merely present. This is the shortlist to compare.

  1. AB Tasty (Wingify) Testing Source: docs.abtasty.com
  2. Adobe Experience Manager Sites CMS Source: experienceleague.adobe.com
  3. Adobe Journey Optimizer Engagement Source: experienceleague.adobe.com
  4. Adobe Target Personalization Source: business.adobe.com
  5. Anyword AI content Source: anyword.com
  6. Apache Unomi CDP Source: unomi.apache.org
  7. Black Crow AI AI/ML Source: blackcrow.ai
  8. Bloomreach Engagement Source: bloomreach.com
  9. Bloomreach Content CMS Source: developers.bloomreach.com
  10. BlueConic CDP Source: support.blueconic.com
  11. Bluecore Personalization No source recorded
  12. Blueshift Engagement Source: help.blueshift.com
  13. Bmetric Personalization No source recorded
  14. Braze Engagement Source: braze.com
  15. Contentful CMS Source: contentful.com
  16. Contentstack CMS Source: contentstack.com
  17. Convert Testing Source: support.convert.com
  18. Cordial Engagement Source: cordial.com
  19. CoreMedia Content Cloud CMS Source: documentation.coremedia.com
  20. Coveo Site search Source: docs.coveo.com
  21. D&B Rev.Up ABX CDP Source: dnb.com
  22. dotCMS CMS Source: dev.dotcms.com
  23. Dynamic Yield Personalization Source: support.dynamicyield.com
  24. Epsilon Identity Source: epsilon.com
  25. Fresh Relevance (Dotdigital Personalization) Personalization No source recorded
  26. Frosmo Personalization No source recorded
  27. Gradial AI/ML Source: docs.gradial.com
  28. Hightouch Reverse ETL Source: hightouch.com
  29. Hotjar (Contentsquare) Personalization No source recorded
  30. Insider (Insider One) Engagement Source: academy.insiderone.com
  31. Intelligems Testing Source: docs.intelligems.io
  32. Intellimize (Webflow Optimize) Personalization No source recorded
  33. Justuno Personalization No source recorded
  34. Kameleoon Testing Source: kameleoon.com
  35. Klaviyo CDP (Advanced KDP) CDP Source: academy.klaviyo.com
  36. Lytics (Contentstack Data & Insights) CDP Source: docs.lytics.com
  37. Maestra Personalization No source recorded
  38. Meiro CDP CDP Source: docs.meiro.io
  39. MoEngage Engagement Source: moengage.com
  40. Monetate Personalization No source recorded
  41. Movable Ink Personalization Source: movableink.com
  42. Ninetailed (Contentful Personalization) Personalization Source: contentful.com
  43. Nosto Personalization No source recorded
  44. Omniconvert Testing Source: omniconvert.com
  45. OpenText Web CMS CMS Source: opentext.com
  46. Optimizely Web Experimentation Testing No source recorded
  47. OptiMonk Personalization No source recorded
  48. Optimove Engagement Source: optimove.com
  49. Ours Privacy CDP Source: docs.oursprivacy.com
  50. Personyze Personalization No source recorded
  51. Piano Subscriptions Personalization Source: piano.io
  52. Progress Sitefinity CMS Source: progress.com
  53. Raptor Services Personalization No source recorded
  54. Rebuy Personalization Source: rebuyengine.com
  55. Salesforce Marketing Cloud Engagement Source: help.salesforce.com
  56. SAP Emarsys (SAP Engagement Cloud) Engagement Source: help.sap.com
  57. Shoplift Testing Source: shoplift.ai
  58. Sitecore Personalize (SitecoreAI Conversion Optimization) Personalization No source recorded
  59. SitecoreAI CMS CMS Source: developers.sitecore.com
  60. SiteSpect (Monetate Forte) Testing Source: doc.sitespect.com
  61. Squiz CMS Source: docs.squiz.net
  62. Treasure AI CDP Source: docs.treasure.ai
  63. Tridion CMS Source: rws.com
  64. Umbraco CMS Source: docs.umbraco.com
  65. Userflow Adoption No source recorded
  66. VWO (Wingify) Testing Source: vwo.com
  67. Webtrends Optimize Testing Source: webtrends-optimize.com
  68. Wunderkind Engagement Source: wunderkind.co

Also offer web personalization

70 vendors · supported

Genuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.

In practice

8 recipes · Martech Cookbook

8 recipes in the Martech Cookbook need web personalization. Each is a worked use case: the problem, the patterns it composes, and where it fails. Written by Martech Therapy.

  1. Personalized product recommendations Surface the items the customer is most likely to want next, with explicit handling of the cold-start visitor, the privacy-restricted slice, and the rule that prevents the recommendations from collapsing to whatever everyone clicks
  2. Paywall optimization with reader signals Tune the paywall against actual reader engagement, balancing subscription conversion against the reach and the trust that depend on readers being able to get to the content sometimes
  3. Search query to category landing personalization Land visitors arriving on a specific search query on a category page shaped to that query's intent, not a generic category index

5 more through visitor state personalization.

Where these vendors sit

Related capabilities

Web Personalization — questions

Which vendors offer web personalization?

68 vendors in our catalog are built around web personalization — including AB Tasty (Wingify), Adobe Experience Manager Sites, Adobe Journey Optimizer, Adobe Target, Anyword. A further 70 offer it alongside their main job. 120 of the 138 claims cite a page on the vendor's own documentation.

What is the difference between core and supported web personalization tools?

Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. Most grades come from three separate AI passes over the vendor's documentation, with only a majority verdict recorded; the rest were set by hand. If you already own a tool listed under "also offer", check it before buying a dedicated one.

What kinds of platforms have web personalization?

Most of the vendors here sit on the Personalization, Customer Engagement Platform, Customer Data Platform shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer web personalization without being the same kind of tool.

Which web personalization providers and companies should I shortlist?

Shortlist from the core list rather than the full one. 68 vendors are built around web personalization; the 70 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.

Is there a list of web personalization software?

This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 120 of 138 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".

Free stack audit

Which of your tools already does web personalization?

Most stacks carry this capability more than once without anyone deciding to. Name the tools you run and the Instant Stack Audit reads them against the same evidence base as this page.

Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.

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