Skip to content
NEW: Contract & SLA Management is now in open beta. Learn more →
Capability

Vendors with Web Personalization

54 vendors are built around web personalization; another 48 offer it alongside something else. Every grade below was checked against the vendor's own documentation.

54
core
48
supported
82 of 102
with a cited source
last checked

Built around web personalization

54 vendors · core

Core means the capability is central to what the product is — not merely present. This is the shortlist to compare.

  1. AB Tasty Testing Source: docs.abtasty.com
  2. Adobe Journey Optimizer Engagement Source: experienceleague.adobe.com
  3. Adobe Target Personalization Source: business.adobe.com
  4. Anyword AI/ML Source: anyword.com
  5. Apache Unomi Event Router Source: unomi.apache.org
  6. Black Crow AI AI/ML Source: blackcrow.ai
  7. Bloomreach Engagement Source: bloomreach.com
  8. BlueConic CDP Source: support.blueconic.com
  9. Bluecore Personalization No source recorded
  10. Blueshift Engagement Source: help.blueshift.com
  11. Bmetric Personalization No source recorded
  12. Braze Engagement Source: braze.com
  13. Contentful CMS Source: contentful.com
  14. Contentstack CMS Source: contentstack.com
  15. Convert Testing Source: support.convert.com
  16. Coveo Personalization Source: docs.coveo.com
  17. Dynamic Yield Personalization Source: support.dynamicyield.com
  18. Epsilon Identity Source: epsilon.com
  19. Evolv AI Testing No source recorded
  20. Fresh Relevance Personalization No source recorded
  21. Frosmo Personalization No source recorded
  22. Hightouch Reverse ETL Source: hightouch.com
  23. Hotjar Personalization No source recorded
  24. Insider Engagement Source: academy.insiderone.com
  25. Intelligems Testing Source: docs.intelligems.io
  26. Intellimize (Webflow Optimize) Personalization No source recorded
  27. Justuno Personalization No source recorded
  28. Kameleoon Testing Source: kameleoon.com
  29. Klaviyo CDP CDP Source: academy.klaviyo.com
  30. Lytics Composable CDP Source: docs.lytics.com
  31. Maestra Personalization No source recorded
  32. Meiro CDP CDP Source: docs.meiro.io
  33. MoEngage Engagement Source: moengage.com
  34. Monetate Personalization No source recorded
  35. Movable Ink Personalization Source: movableink.com
  36. Mutiny Personalization No source recorded
  37. Ninetailed (Contentful Personalization) Personalization Source: contentful.com
  38. Nosto Personalization No source recorded
  39. Omniconvert Testing Source: omniconvert.com
  40. Optimizely Web Experimentation Personalization No source recorded
  41. OptiMonk Personalization No source recorded
  42. Ours Privacy CDP Source: docs.oursprivacy.com
  43. Personyze Personalization No source recorded
  44. Raptor Services Personalization No source recorded
  45. Rebuy Personalization Source: rebuyengine.com
  46. Salesforce Marketing Cloud Engagement Source: help.salesforce.com
  47. SAP Emarsys Engagement Source: help.emarsys.com
  48. Shoplift Testing Source: shoplift.ai
  49. Sitecore Personalize Personalization No source recorded
  50. SiteSpect Testing Source: doc.sitespect.com
  51. Treasure Data CDP Source: docs.treasure.ai
  52. Userflow Personalization No source recorded
  53. VWO Testing Source: vwo.com
  54. Webtrends Optimize Testing Source: webtrends-optimize.com

Also offer web personalization

48 vendors · supported

Genuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.

Where these vendors sit

Related capabilities

Web Personalization — questions

Which vendors offer web personalization?

54 vendors in our catalog are built around web personalization — including AB Tasty, Adobe Journey Optimizer, Adobe Target, Anyword, Apache Unomi. A further 48 offer it alongside their main job. 82 of the 102 claims cite a page on the vendor's own documentation.

What is the difference between core and supported web personalization tools?

Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. The grade comes from three independent reviews of the vendor's documentation, and only a majority verdict is recorded. If you already own a tool listed under "also offer", check it before buying a dedicated one.

What kinds of platforms have web personalization?

Most of the vendors here sit on the Personalization, Experimentation, Customer Data Platform shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer web personalization without being the same kind of tool.

Which web personalization providers and companies should I shortlist?

Shortlist from the core list rather than the full one. 54 vendors are built around web personalization; the 48 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.

Is there a list of web personalization software?

This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 82 of 102 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".

Free stack audit

Which of your tools already does web personalization?

Most stacks carry this capability more than once without anyone deciding to. Name the tools you run and the Instant Stack Audit reads them against the same evidence base as this page.

Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.

Scan my stack