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Capability

Vendors with Data Unification / Profile Stitching

85 vendors are built around data unification; another 82 offer it alongside something else. 163 of 167 grades below link the page on the vendor's own documentation they were read from.

85
core
82
supported
163 of 167
with a cited source
last checked

Built around data unification

85 vendors · core

Core means the capability is central to what the product is — not merely present. This is the shortlist to compare.

  1. Acquia CDP CDP Source: docs.acquia.com
  2. ActionIQ (Uniphore CDP Agent) CDP Source: uniphore.com
  3. Adobe Audience Manager CDP Source: experienceleague.adobe.com
  4. Adobe Experience Platform CDP Source: experienceleague.adobe.com
  5. Adobe Real-Time CDP CDP Source: experienceleague.adobe.com
  6. Adstra Identity Source: adstradata.com
  7. Algonomy (ADA) Personalization Source: developer.algonomy.com
  8. Amperity Identity Source: docs.amperity.com
  9. Apache Unomi CDP Source: unomi.apache.org
  10. AppIce Engagement Source: help.appice.ai
  11. Aqfer Identity Source: aqfer.com
  12. AtData Identity Source: atdata.com
  13. Attentive Messaging Source: docs.attentive.com
  14. Audience Acuity Identity Source: audienceacuity.com
  15. Bloomreach Engagement Source: bloomreach.com
  16. Blotout Server-side Source: docs-cloud.blotout.io
  17. BlueConic CDP Source: blueconic.com
  18. Blueshift Engagement Source: help.blueshift.com
  19. Braze Engagement Source: braze.com
  20. Celebrus Event Router Source: celebrus.com
  21. Claritas Identity Source: claritas.com
  22. Copy.ai AI content Source: copy.ai
  23. Cordial Engagement Source: cordial.com
  24. CustomerLabs Server-side Source: customerlabs.com
  25. D&B Rev.Up ABX CDP Source: dnb.com
  26. Databricks CustomerLake Composable CDP Source: community.databricks.com
  27. DinMo Reverse ETL Source: dinmo.com
  28. Epsilon Identity Source: epsilon.com
  29. Experian Marketing Services Identity Source: experian.com
  30. Freshpaint Event Router Source: freshpaint.io
  31. FullContact Identity Source: platform.fullcontact.com
  32. Hightouch Reverse ETL Source: hightouch.com
  33. ID5 Identity Source: wiki.id5.io
  34. imagino Engagement Source: imagino.com
  35. Informatica Identity Source: docs.informatica.com
  36. Insider (Insider One) Engagement Source: academy.insiderone.com
  37. Klaviyo Engagement Source: help.klaviyo.com
  38. Klaviyo CDP (Advanced KDP) CDP Source: klaviyo.com
  39. Lemnisk CDP Source: lemnisk.co
  40. Lexer CDP Source: learn.lexer.io
  41. LiveRamp Identity Source: docs.liveramp.com
  42. Lotame Identity Source: lotame.com
  43. Lytics (Contentstack Data & Insights) CDP Source: docs.lytics.com
  44. Maestra Personalization Source: maestra.io
  45. Meiro CDP CDP Source: docs.meiro.io
  46. Merkury (Merkle) Identity Source: merkle.com
  47. Microsoft Dynamics 365 Customer Insights CDP Source: learn.microsoft.com
  48. mParticle CDP Source: docs.mparticle.com
  49. Optimizely Data Platform (ODP) CDP Source: support.optimizely.com
  50. Optimove Engagement Source: developer.optimove.com
  51. Ours Privacy CDP Source: docs.oursprivacy.com
  52. PRDCT CDP Source: prdct.nl
  53. Qlik Analytics Source: help.qlik.com
  54. Raptor Services Personalization Source: content.raptorservices.com
  55. Redpoint CDP Source: docs.redpointglobal.com
  56. Reltio Identity No source recorded
  57. RudderStack Event Router Source: rudderstack.com
  58. Salesforce Data Cloud (Data 360) CDP Source: help.salesforce.com
  59. Salesforce Marketing Cloud Engagement Source: help.salesforce.com
  60. Salesforce Marketing Cloud Intelligence Campaign Performance Source: help.salesforce.com
  61. SAP Customer Data Cloud Identity Source: help.sap.com
  62. SAP Emarsys (SAP Engagement Cloud) Engagement Source: emarsys.com
  63. SAS Customer Intelligence 360 Engagement Source: developer.sas.com
  64. Sierra Support Source: sierra.ai
  65. Simon AI Engagement Source: docs.simondata.com
  66. SnowcatCloud Event Router Source: snowcatcloud.com
  67. StackAdapt Advertising Source: stackadapt.com
  68. Syncari Reverse ETL Source: support.syncari.com
  69. Tealium AudienceStream CDP Source: docs.tealium.com
  70. Teavaro Identity Source: docs.teavaro.com
  71. Throtle Identity Source: throtle.io
  72. Tilores Identity Source: tilores.io
  73. Tracardi CDP Source: docs.tracardi.com
  74. TransUnion TruAudience Identity Source: transunion.com
  75. Treasure AI CDP Source: docs.treasure.ai
  76. Triple Whale Campaign Performance Source: triplewhale.com
  77. Twilio Segment CDP Source: twilio.com
  78. Uniphore CDP Source: uniphore.com
  79. Voyado Engagement Source: developer.voyado.com
  80. Wunderkind Engagement Source: wunderkind.co
  81. Zeotap CDP Source: docs.zeotap.com
  82. Zeotap Composable CDP CDP Source: docs.zeotap.com
  83. ZEPIC Engagement Source: zepic.com
  84. Zeta Global CDP Source: docs.zetaglobal.com
  85. Zingg Identity Source: docs.zingg.ai

Also offer data unification

82 vendors · supported

Genuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.

In practice

13 recipes · Martech Cookbook

13 recipes in the Martech Cookbook need data unification. Each is a worked use case: the problem, the patterns it composes, and where it fails. Written by Martech Therapy.

  1. Duplicate customer record merge Merge the customer records that drifted apart over time, with the matching rules, the merge decisions, and the rollback path that lets a wrong merge be undone
  2. Identity resolution across consent boundaries Reconcile a person's anonymous and authenticated states when their consent decisions differ between them, without leaking the un-consented context into the consented one
  3. Email identifier normalization Normalize email at capture so Sarah.Jones@Gmail.com, sarah.jones@gmail.com, and sarahjones+coupons@gmail.com all resolve to the same person, before they become three records

10 more through anonymous-to-known stitching.

Where these vendors sit

Related capabilities

Data Unification / Profile Stitching — questions

Which vendors offer data unification?

85 vendors in our catalog are built around data unification — including Acquia CDP, ActionIQ (Uniphore CDP Agent), Adobe Audience Manager, Adobe Experience Platform, Adobe Real-Time CDP. A further 82 offer it alongside their main job. 163 of the 167 claims cite a page on the vendor's own documentation. It is also called "profile stitching"; the same record covers both.

What is the difference between core and supported data unification tools?

Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. Most grades come from three separate AI passes over the vendor's documentation, with only a majority verdict recorded; the rest were set by hand. If you already own a tool listed under "also offer", check it before buying a dedicated one.

What kinds of platforms have data unification?

Most of the vendors here sit on the Customer Engagement Platform, Identity Resolution, Customer Data Platform shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer data unification without being the same kind of tool.

Which data unification providers and companies should I shortlist?

Shortlist from the core list rather than the full one. 85 vendors are built around data unification; the 82 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.

Is there a list of data unification software?

This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 163 of 167 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".

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