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For Education

Teach Martech the Way It’s Actually Built

From the whiteboard to a living architecture. Free for verified students and lecturers — already used in coursework at Deakin University.

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Used in coursework at

Deakin University · Coming soon to more institutions

Martech architecture is taught poorly today

Whiteboards, Visio, generic diagramming tools — none capture vendor capabilities, integration patterns, or evaluation workflows. Lecturers invent everything from scratch every semester.

Students learn vendors in isolation, not architectures

They graduate knowing GA4 exists. They don’t graduate knowing how GA4 fits between a tag manager, a CDP, and a warehouse — or why that order matters.

How Stack Builder solves this

100+ pre-built vendor nodes covering CDPs, analytics, advertising, governance, and warehouses. Students drag tools onto the canvas and see immediately how a real stack connects — with integration metadata, data flow direction, and capability overlap.

Example exercise

Week 3: Map a public company’s stack

Students pick a real brand (Bennetts, Emirates, Spotify). Research vendor signals — careers pages, case studies, BuiltWith. Reconstruct the stack on the canvas. Stack DNA grades it automatically against architecture best practice.

You’re inventing the curriculum every semester

Vendor lists go stale in months. The CDP you taught last year is in retreat. The agency that paid for last semester’s guest lecture went out of business. You start over.

How Stack Builder solves this

Pre-built case studies (B2B SaaS, retail, fintech). Grading rubrics that map to Stack DNA scores. Lesson plan suggestions tied to specific perspectives — Architecture, Data & Privacy, Operations, Integration Health. Vendor data refreshes as the market moves.

In the toolkit
  • · 6 ready-to-assign exercises (downloadable .json)
  • · Grading rubric template with Stack DNA criteria
  • · Suggested 12-week syllabus outline
  • · Lecturer’s view of student diagrams + comments
  • · Office hours with the founder (30 min on request)

Students need real-world tools, not toys

They notice when a course tool feels like a textbook exercise. They want something they can put on a CV — a tool they’ll see again at work.

How Stack Builder solves this

Same product used by Emirates, Bennetts, and martech consultants. Students graduate having used the actual tool — not a stripped-down educational version. The diagrams they build become CV artifacts.

Built for industry, free for academia

Featured customers

Emirates Airlines uses MSB for governance across their digital marketing stack. Bennetts (UK insurance) uses it for an in-flight rebuild. Martech consultants use it daily for client work.

Students get the same canvas, the same AI evaluations, the same vendor knowledge base.

How a typical class uses Stack Builder

A 12-week module mapping real architectures, evaluating alternatives, and building a defensible vendor recommendation.

WEEK 1–3

Map a public stack

Students reconstruct a real company’s stack from public signals. Stack DNA grades the result.

WEEK 4–6

Identify gaps

Where’s the SPOF? What’s missing for GDPR? AI Privacy Audit + Stack Intelligence flag issues.

WEEK 7–9

Run an RFI

Students draft RFI questions for a missing capability, score vendors, and present a recommendation.

WEEK 10–12

Present + defend

Final architecture with cost analysis, governance plan, and a 5-minute defence. Lecturer reviews live in the workspace.

Free for verified academic use

No catch, no per-seat fee. We win when students graduate using the tool.

Student

Free for 12 months

Renews automatically while your .edu sign-in is active.

  • ✓ All Pro features
  • ✓ 20 cloud saves
  • ✓ 10 AI evaluations per month
  • ✓ 5 RFI generations per year
  • ✓ Personal workspace
  • ✓ Account survives graduation (downgrade to Free)
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Lecturer / Class

Free for the academic year

Renewable annually while the class runs.

  • ✓ Lecturer-managed Team workspace
  • ✓ 50–200 student seats (more on request)
  • ✓ Class-wide AI quota
  • ✓ Sample diagrams + grading rubric
  • ✓ Lecturer view of all student work
  • ✓ 30-min onboarding call with the founder
Request class access

Request class access

Tell us about your course. We’ll provision a Team workspace and reply within 2 business days.

.edu, .ac.uk, .edu.au, or your institution’s domain.

We’ll review your request and reply within 2 business days. No spam, no resale of your details.

Frequently Asked Questions

What counts as a verified .edu address?
We accept .edu, .ac.uk, .edu.au, .edu.cn, .ac.nz, .ac.jp, and most country-specific academic TLDs. If your institution uses a non-standard domain, contact us and we’ll add it to the allowlist.
Do students keep their account after graduation?
Yes. The account stays — only the comp’d Pro features expire 12 months after the last verified .edu sign-in. Students can upgrade to a paid plan to keep the same workspace.
Can I use Stack Builder for a one-off workshop?
Yes. Request a class workspace via the form and tell us the dates. We’ll provision a temporary Team workspace for the duration of the workshop.
Do you support bootcamps and high schools?
Bootcamps and continuing education programs — yes, case-by-case. High schools are eligible if there’s a structured curriculum and a teacher of record. Reach out via the form.
Can I bring my own case studies or do you provide them?
Both. We provide a starter pack (B2B SaaS, retail, fintech) and you can build your own. The Sample Diagrams library is open to all educators.
What does a class workspace cost?
Free for one academic year, renewable annually as long as the class is active. We don’t charge per seat for verified education use.

Bring real Martech architecture into your curriculum

Free for verified students and lecturers. Used in coursework at Deakin University. Available to your class in days, not months.

Request class access Sign up as a student

No credit card required. Free plan available.