Convert
Privacy-focused A/B testing and experimentation platform for optimizing web experiences without relying on third-party cookies.
Convert Pros & Cons
Key strengths and limitations to consider
Strengths
- Privacy-focused A/B testing
- Strong enterprise compliance
- Flicker-free experiences
- Advanced targeting options
- Good agency features
Limitations
- Less intuitive than competitors
- Smaller market presence
- Limited AI features
- Enterprise pricing
Ideal For
Who benefits most from Convert
Quick Analysis
Convert is a privacy-focused A/B testing platform, competing with Optimizely, VWO, and AB Tasty in the experimentation space. It provides visual and code-based A/B testing, multivariate testing, and split URL testing — with a strong emphasis on data privacy, GDPR compliance, and minimal data collection.
Convert's differentiators are its privacy-first architecture (no personal data storage, cookieless tracking options) and transparent, straightforward pricing. It is ideal for privacy-conscious organizations, European companies under strict GDPR requirements, and agencies managing experiments for multiple clients. Compared to Optimizely (broader feature set, feature flags, content experiments), Convert is simpler and significantly more affordable. Versus VWO (similar price range, broader CRO suite), Convert offers better privacy controls but fewer heatmap/session recording features.
Buyers should evaluate Convert if experimentation is the primary need and privacy compliance is a hard requirement. It's excellent for mid-market teams running web A/B tests without enterprise budgets. Consider Optimizely for full-stack experimentation with feature flags, VWO for a broader CRO toolkit, or PostHog for open-source experimentation bundled with product analytics.
Privacy-conscious organizations
European companies needing GDPR compliance
Agencies running client tests
Enterprise optimization programs
Healthcare and finance verticals
Capabilities
Core Capabilities
Also Supports
Pricing
Model
per seat
Key Features
- Visual editor for no-code A/B test creation
- Code-based experiments for advanced variations
- Multivariate and split URL testing
- Bayesian and frequentist statistical engines
- Privacy-first with no personal data storage
- Advanced audience targeting and segmentation
- Multi-domain and cross-origin testing
- Revenue and custom goal tracking
Popular Integrations
Convert works seamlessly with these tools:
Convert provides an advanced A/B testing and personalization platform that helps businesses optimize their websites by testing different versions of pages to improve user experience and increase conversions (sales, sign-ups).
Convert Alternatives in Experimentation
Other vendors to consider — compare capabilities, integrations, and stack fit
French experience-optimization platform offering web experimentation, feature experimentation, and AI-driven personal...
On-premise-friendly experimentation platform with group-sequential statistics built by ex-Booking.com experimentation...
Amplitude's experimentation add-on: A/B tests and feature rollouts targeted with the same behavioral cohorts as Ampli...
Does something in your stack already do what Convert does?
The Instant Stack Audit reads your tools against a capability map and shows where two of them are being paid for to do one job.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.
Add Convert to Your Stack
Use our visual stack builder to see how Convert fits with your other tools. Plan data flows, identify gaps, and share with your team.