Ours Privacy 
Tealium AudienceStream Ours Privacy vs Tealium AudienceStream
A side-by-side Customer Data Platform comparison of Ours Privacy and Tealium AudienceStream — capability coverage, pricing, and stack fit, with every recorded cell citing the vendors' own documentation. No referral fees; the data is ours.
Catalog verdict
Overlapping — These overlap, and plenty of teams deliberately run both.
Both act as CDP-style profile and audience activation layers, but Ours Privacy centers on consent-aware collection/routing while Tealium AudienceStream centers on real-time audience qualification and profile APIs.
Drafted by an AI model and accepted into the catalog; overlap verdicts are not all checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
16on one record only
17on both
| Capability | Ours Privacy | Tealium AudienceStream | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 16 | ||||||||||||||
| Computed Traits / Aggregations | Not offered Computed Traits / AggregationsNot offered Documentation search for persistent computed traits, aggregations, totals, and averages derived from events. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Core Computed Traits / AggregationsCore AudienceStream enrichments calculate cumulative and derived visitor attributes. docs.tealium.com/server-side/getting-started/audi… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Data Enrichment | Not offered Data EnrichmentNot offered Documentation search for third-party demographic, firmographic, and behavioral enrichment. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Core Data EnrichmentCore Tealium Identity Partners enrich profiles with additional identifiers and partner data. docs.tealium.com/industries/tealium-identity-part… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Real-time Audience Qualification | Not offered Real-time Audience QualificationNot offered Audience exports are documented as daily syncs rather than in-session qualification. docs.oursprivacy.com/docs/audience-builder ↗ Checked · 2 of 3 passes | Core Real-time Audience QualificationCore AudienceStream evaluates audiences as events arrive and triggers actions when membership changes. docs.tealium.com/server-side/getting-started/orde… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| AI Assistant / Copilot | Not offered AI Assistant / CopilotNot offered Documentation search for an in-product natural-language assistant or copilot. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported AI Assistant / CopilotSupported Tealium Studio provides natural-language AI chat for product and configuration questions. docs.tealium.com/server-side/ai-studio ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| AI Decisioning / Next-Best-Action | Not offered AI Decisioning / Next-Best-ActionNot offered Documentation search for next-best-action, offer selection, and model-driven decisioning. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported AI Decisioning / Next-Best-ActionSupported Tealium documents next-best-action selection and score optimization through AI connectors or Functions. docs.tealium.com/guides/ai-connectors-and-functio… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| AI Governance & Guardrails | Not offered AI Governance & GuardrailsNot offered Security controls document audit logging and access controls but not AI-specific governance or model risk management. docs.oursprivacy.com/docs/security-controls ↗ Checked · 3 of 3 passes | Supported AI Governance & GuardrailsSupported Configuration MCP applies permissions, staged changes, validation, and manual review before publishing. docs.tealium.com/server-side/config-mcp/about-con… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Composable / Warehouse-native CDP | Not offered Composable / Warehouse-native CDPNot offered Documentation search for warehouse-native or lakehouse-native CDP operation. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported Composable / Warehouse-native CDPSupported CloudStream activates customer data directly from a data cloud without storing or loading it into Tealium. docs.tealium.com ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Data Marketplace | Not offered Data MarketplaceNot offered Documentation search for governed buying, selling, or exchanging of audience data. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported Data MarketplaceSupported The Tealium Identity Marketplace supports subscribing to and importing partner identity data. docs.tealium.com/industries/tealium-identity-part… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Lookalike / Predictive Audiences | Not offered Lookalike / Predictive AudiencesNot offered Audience Builder documents lookalike seeds but not model-based audience expansion. docs.oursprivacy.com/docs/audience-builder ↗ Checked · 3 of 3 passes | Supported Lookalike / Predictive AudiencesSupported Data Connect documents lookalike audience targeting as a workflow use case. docs.tealium.com/server-side/data-connect/about ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Marketing Email | Not offered Marketing EmailNot offered Documentation search for marketing email, newsletters, and promotional sends. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported Marketing EmailSupported AudienceStream connector actions can trigger email. docs.tealium.com/server-side/getting-started/audi… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Predictive Scoring / Propensity | Not offered Predictive Scoring / PropensityNot offered Documentation search for propensity, churn, likelihood-to-convert, and LTV scoring. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported Predictive Scoring / PropensitySupported Predict ML creates, trains, deploys, and writes visitor-behavior prediction scores. docs.tealium.com/server-side/predict/getting-star… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Push Notifications | Not offered Push NotificationsNot offered Documentation search for mobile push and web push notifications. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported Push NotificationsSupported Tealium documents push notifications as an outbound connector channel. docs.tealium.com/guides/set-of-strings-guide ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Real-time Profile API | Not offered Real-time Profile APINot offered Platform API documentation covers configuration resources but no low-latency profile lookup API. docs.oursprivacy.com/docs/platform-api ↗ Checked · 3 of 3 passes | Supported Real-time Profile APISupported Moments API retrieves a targeted slice of live visitor context. docs.tealium.com/server-side/moments-api/about ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| SMS / MMS | Not offered SMS / MMSNot offered Documentation search for SMS, MMS, and text-message delivery. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported SMS / MMSSupported Tealium documents SMS as an outbound connector channel. docs.tealium.com/guides/set-of-strings-guide ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Workflow Automation | Not offered Workflow AutomationNot offered Platform API documents configuration automation but not low-code workflow orchestration. docs.oursprivacy.com/docs/platform-api ↗ Checked · 3 of 3 passes | Supported Workflow AutomationSupported Data Connect provides low-code integrations that automate and schedule data workflows. docs.tealium.com/server-side/data-connect/about ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Zero-copy Activation / Data Sharing | Not offered Zero-copy Activation / Data SharingNot offered Destination documentation describes forwarding mapped data to external platforms rather than zero-copy sharing. docs.oursprivacy.com/docs/destination-overview ↗ Checked · 3 of 3 passes | Supported Zero-copy Activation / Data SharingSupported CloudStream activates customer data directly from a data cloud without storing or loading it into Tealium. docs.tealium.com ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| On both records 17 | ||||||||||||||
Data collection 4 · graded apart
| ||||||||||||||
Data integration 1 · supported on all
| ||||||||||||||
Identity 2 · graded apart
| ||||||||||||||
Audience 2 · all core on every row
| ||||||||||||||
Activation 1 · supported on all
| ||||||||||||||
Personalization 1 · graded apart
| ||||||||||||||
Governance 3 · graded apart
| ||||||||||||||
AI & agents 1 · supported on all
| ||||||||||||||
Customer data platform 2 · all core on 1
| ||||||||||||||
Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 50 pages on the vendors' own sites
Ours Privacy · 17
Ad Targeting / Retargeting — docs.oursprivacy.com/docs/audience-builderAgent Interface (MCP / Tool API) — docs.oursprivacy.com/docs/platform-mcpAudience Activation / Sync — docs.oursprivacy.com/docs/audience-builderAudience Segmentation — docs.oursprivacy.com/docs/audience-builderConsent Management (CMP) — docs.oursprivacy.com/docs/cookie-consentConsent-aware Profile Management — docs.oursprivacy.com/docs/consent-overviewData Quality / Validation — docs.oursprivacy.com/docs/understanding-eventsData Unification / Profile Stitching — docs.oursprivacy.com/docs/visitor-identity-and-matchi…Event Routing — docs.oursprivacy.com/docs/understanding-the-event-flowEvent Stream Ingestion — docs.oursprivacy.com/docs/referenceIdentity Resolution / ID Graph — docs.oursprivacy.com/docs/visitor-identity-and-matchi…Mobile SDK — docs.oursprivacy.com/docs/sdk-overviewPrivacy Compliance (GDPR/CCPA) — docs.oursprivacy.com/docs/cookie-consentServer-side Tracking — docs.oursprivacy.com/docs/referenceVisitor Identification — docs.oursprivacy.com/docs/reference/identifyWeb Personalization — docs.oursprivacy.com/docs/experimentationWeb SDK — docs.oursprivacy.com/docs/web-sdk-javascript Tealium AudienceStream · 33
Ad Targeting / Retargeting — docs.tealium.com/server-side-connectors/amazon-ad…Agent Interface (MCP / Tool API) — docs.tealium.com/server-side/moments-api/managed-…AI Assistant / Copilot — docs.tealium.com/server-side/ai-studioAI Decisioning / Next-Best-Action — docs.tealium.com/guides/ai-connectors-and-functio…AI Governance & Guardrails — docs.tealium.com/server-side/config-mcp/about-con…Audience Activation / Sync — docs.tealium.com/server-side/getting-started/audi…Audience Segmentation — docs.tealium.com/server-side/getting-started/audi…Composable / Warehouse-native CDP — docs.tealium.comComputed Traits / Aggregations — docs.tealium.com/server-side/getting-started/audi…Consent Management (CMP) — docs.tealium.com/consent/client-side/consent-mana…Consent-aware Profile Management — docs.tealium.com/consent/consent-overviewData Enrichment — docs.tealium.com/industries/tealium-identity-part…Data Marketplace — docs.tealium.com/industries/tealium-identity-part…Data Quality / Validation — docs.tealium.com/server-side/event-health/event-s…Data Unification / Profile Stitching — docs.tealium.com/server-side/visitor-stitching/ab…Event Routing — docs.tealium.com/server-side/getting-started/even…Event Stream Ingestion — docs.tealium.com/server-side/getting-started/even…Identity Resolution / ID Graph — docs.tealium.com/server-side/visitor-stitching/ab…Lookalike / Predictive Audiences — docs.tealium.com/server-side/data-connect/aboutMarketing Email — docs.tealium.com/server-side/getting-started/audi…Mobile SDK — docs.tealium.com/platforms/getting-started-mobile…Predictive Scoring / Propensity — docs.tealium.com/server-side/predict/getting-star…Privacy Compliance (GDPR/CCPA) — docs.tealium.com/consent/consent-overviewPush Notifications — docs.tealium.com/guides/set-of-strings-guideReal-time Audience Qualification — docs.tealium.com/server-side/getting-started/orde…Real-time Profile API — docs.tealium.com/server-side/moments-api/aboutServer-side Tracking — docs.tealium.com/api/v3/http-api/aboutSMS / MMS — docs.tealium.com/guides/set-of-strings-guideVisitor Identification — docs.tealium.com/server-side/visitor-stitching/an…Web Personalization — docs.tealium.com/server-side/moments-api/aboutWeb SDK — docs.tealium.com/platforms/getting-started-mobile…Workflow Automation — docs.tealium.com/server-side/data-connect/aboutZero-copy Activation / Data Sharing — docs.tealium.com What Ours Privacy adds
On Ours Privacy's record, not on Tealium AudienceStream's
Nothing on Ours Privacy's record that Tealium AudienceStream's does not also cover. If you run both, it is for reasons outside the capability list.
- Pricing
- Custom
What Tealium AudienceStream adds
On Tealium AudienceStream's record, not on Ours Privacy's
- Computed Traits / Aggregations
- Data Enrichment
- Real-time Audience Qualification
- Pricing
- Custom
Ours Privacy vs Tealium AudienceStream — FAQ
What is the difference between Ours Privacy and Tealium AudienceStream?
Both are Customer Data Platform tools. Ours Privacy covers the Customer Data Platform core, while Tealium AudienceStream's includes Computed Traits / Aggregations and Data Enrichment. The matrix above shows every recorded cell citing the vendors' own documentation.
Do I need both Ours Privacy and Tealium AudienceStream?
Often not — both act as CDP-style profile and audience activation layers, but Ours Privacy centers on consent-aware collection/routing while Tealium AudienceStream centers on real-time audience qualification and profile APIs. The parts that do not overlap: Computed Traits / Aggregations, Data Enrichment. The matrix above shows where the records actually differ.
How do Ours Privacy and Tealium AudienceStream compare on price?
Ours Privacy: Custom. Tealium AudienceStream: Custom. Check each vendor's page for current rates.
Free stack audit
Before you choose Ours Privacy or Tealium AudienceStream, check what your stack already covers
Teams usually find the overlap is not where they expected. Name the tools you run and the Instant Stack Audit maps which ones duplicate capability — inside Customer Data Platform and across the rest of the stack.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.
Ours Privacy or Tealium AudienceStream? Decide in your stack's context.
Drop both onto a canvas, see how each integrates with what you already run, and score them against your real requirements — not a generic feature list.
No credit card required. Free plan available.