Qualtrics Alternatives 2026, Compared Independently
Voice of Customer · 3 compared · Updated
No vendor pays to appear or rank here. Alternatives are ordered by our reviewed relationships, then shared capabilities.
Qualtrics is now privately owned by Silver Lake (closed Jun 2023). Source · In the Martech Market Report
Looking to replace Qualtrics? These are the 3 closest Voice of Customer alternatives we track, ranked by approved relationship and then by capability overlap — the closest matches come first.
- Closest match
- Fairing
- Direct replacements
- 3 compared
- Pricing
- From $49/month · From $30/user/month billed annually for Team Advantage, starting at 3 users · Custom
No referral fees. Ordering is by approved relationship, then capability overlap. Nobody pays for a place in it.
What Qualtrics is, in short
Qualtrics is a broad enterprise feedback-management and Voice of Customer platform, spanning survey creation, feedback distribution, text and sentiment analytics, dashboards, digital experience measurement, and workflow-based closed-loop action. It competes most directly with Medallia, InMoment, and QuestionPro, while overlapping with survey specialists such as SurveyMonkey Enterprise and customer-feedback modules from Salesforce.
Qualtrics alternatives compared
Ranked by relationship first — a tool approved as a direct replacement outranks one that merely shares capabilities. Tools judged to be complements to Qualtrics are excluded, because running both is not the same as replacing it. Direct-replacement verdicts were checked by hand; the one-line verdicts were drafted by an AI model, and most partial-overlap verdicts were accepted on its confidence.
Scroll the table sideways for switching effort and pricing →
| Vendor | Shared capabilities with Qualtrics | Switching effort | Pricing | Also strong in | Compare |
|---|---|---|---|---|---|
 Fairing 2 core capabilities | Agent Interface (MCP / Tool API) CX Feedback Programmes Survey & Feedback Analytics | — | From $49/month | — | About Fairing |
 SurveyMonkey 2 core capabilities | CX Feedback Programmes Survey & Feedback Analytics | — | From $30/user/month billed annually for Team Advantage, starting at 3 users | — | About SurveyMonkey |
 Medallia 3 core capabilities | CX Feedback Programmes Survey & Feedback Analytics | — | Custom | AI Decisioning / Next-Best-Action | About Medallia |
What to look for in a Qualtrics alternative
Qualtrics’s core capabilities — check each alternative for coverage of these before shortlisting:
- Agentic AI / Autonomous Agents
- CX Feedback Programmes
- Survey & Feedback Analytics
Qualtrics alternatives — FAQ
What is the best alternative to Qualtrics?
Fairing is the closest match among the 3 Voice of Customer alternatives we track. The two records share 3 core capabilities (Agent Interface (MCP / Tool API), CX Feedback Programmes). The right choice depends on your existing stack — compare all 3 in the table above.
What should I look for in a Qualtrics alternative?
Qualtrics’s core strengths are Agentic AI / Autonomous Agents, CX Feedback Programmes, Survey & Feedback Analytics. Prioritise alternatives that cover the capabilities you actually use, and that integrate cleanly with the rest of your stack — a replacement that doesn’t connect to your warehouse, CDP, or activation tools isn’t really a replacement.
How much do Qualtrics alternatives cost?
Pricing varies — alternatives here range across From $49/month, From $30/user/month billed annually for Team Advantage, starting at 3 users, Custom. Check each vendor’s page for current rates.
Can I compare Qualtrics and Fairing side by side?
Yes. Drop both onto a canvas in Martech Stack Builder and see how each integrates with your warehouse, CDP, and activation tools — then score them against your actual requirements before deciding.
Compare the rest of the field
Evaluating more than one? Each alternative above has its own ranked comparison. They follow the approved relationships rather than the category, so they cross categories where the tools compete.
Before you replace Qualtrics, check what you already own
Teams usually find the overlap is not where they expected. Name the tools you run and the Instant Stack Audit maps which ones duplicate capability — inside Voice of Customer and across the rest of the stack.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.
Browse all Voice of Customer vendors
Stack Builder’s Voice of Customer page compares every vendor we track in this category, with capabilities, pricing, and a head-to-head for the closest pairs.
View all Voice of Customer vendors →Evaluating Qualtrics alternatives? Do it in your stack’s context.
Drop Qualtrics and the alternatives onto a canvas, see how they integrate with what you already have, and score them against your actual requirements — not a generic feature list.
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