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Capability

Vendors with Customer Data Platform

15 vendors are built around customer data platform; another 9 offer it alongside something else. 20 of 24 grades below link the page on the vendor's own documentation they were read from.

15
core
9
supported
20 of 24
with a cited source
last checked

Built around customer data platform

15 vendors · core

Core means the capability is central to what the product is — not merely present. This is the shortlist to compare.

  1. Acquia CDP CDP Source: docs.acquia.com
  2. Apache Unomi CDP Source: unomi.apache.org
  3. Cordial Engagement Source: cordial.com
  4. CustomerLabs Server-side No source recorded
  5. D&B Rev.Up ABX CDP Source: dnb.com
  6. Dotdigital Engagement Source: dotdigital.com
  7. HCL Unica+ Engagement Source: help.hcl-software.com
  8. Lemnisk CDP Source: lemnisk.co
  9. Lexer CDP Source: learn.lexer.io
  10. Lytics (Contentstack Data & Insights) CDP Source: lytics.com
  11. Raptor Services Personalization No source recorded
  12. Redpoint CDP Source: docs.redpointglobal.com
  13. SAS Customer Intelligence 360 Engagement Source: sas.com
  14. Tracardi CDP Source: docs.tracardi.com
  15. ZEPIC Engagement Source: zepic.com

Also offer customer data platform

9 vendors · supported

Genuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.

Customer Data Platform — questions

Which vendors offer customer data platform?

15 vendors in our catalog are built around customer data platform — including Acquia CDP, Apache Unomi, Cordial, CustomerLabs, D&B Rev.Up ABX. A further 9 offer it alongside their main job. 20 of the 24 claims cite a page on the vendor's own documentation.

What is the difference between core and supported customer data platform tools?

Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. Most grades come from three separate AI passes over the vendor's documentation, with only a majority verdict recorded; the rest were set by hand. If you already own a tool listed under "also offer", check it before buying a dedicated one.

What kinds of platforms have customer data platform?

Most of the vendors here sit on the Customer Engagement Platform, Customer Data Platform, Personalization shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer customer data platform without being the same kind of tool.

Which customer data platform providers and companies should I shortlist?

Shortlist from the core list rather than the full one. 15 vendors are built around customer data platform; the 9 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.

Is there a list of customer data platform software?

This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 20 of 24 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".

Free stack audit

Which of your tools already does customer data platform?

Most stacks carry this capability more than once without anyone deciding to. Name the tools you run and the Instant Stack Audit reads them against the same evidence base as this page.

Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.