Lotame Alternatives
Identity Resolution · 8 compared · Updated
Looking to replace Lotame? These are the 8 closest Identity Resolution alternatives we track, ranked by reviewed capability overlap — the closest matches come first.
- Closest match
- Acxiom
- Direct replacements
- 8 compared
- Pricing
- Enterprise · Usage-based · From $60,000/year
No referral fees. Ordering is by reviewed capability overlap, not who paid us.
What Lotame is, in short
Data collaboration and identity company whose Panorama ID provides a privacy-conscious cookieless identifier and audience enrichment. [Panorama ID has broad publisher/ad-tech adoption; acquired by Publicis in 2025.]
Lotame alternatives compared
Ranked by reviewed relationship first — a tool we've confirmed as a direct replacement outranks one that merely shares capabilities. Tools we've reviewed as complements to Lotame are excluded, because running both is not the same as replacing it.
Scroll the table sideways for switching effort and pricing →
| Vendor | Shared capabilities with Lotame | Switching effort | Pricing | Also strong in | Compare |
|---|---|---|---|---|---|
 Acxiom 3 core capabilities | Audience Segmentation Cross-device Matching Data Enrichment +2 more | — | Enterprise | — | About Acxiom |
 BDEX 8 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +8 more | — | Usage-based | — | About BDEX |
 FullContact 4 core capabilities | Audience Segmentation Cross-device Matching Data Enrichment +3 more | — | — | — | About FullContact |
 Throtle 7 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +6 more | — | Enterprise | — | About Throtle |
 AtData 5 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +9 more | — | — | — | About AtData |
 Delivr.ai 5 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +7 more | — | — | — | About Delivr.ai |
 ID5 7 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +8 more | — | — | — | About ID5 |
 Roqad 7 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +7 more | — | From $60,000/year | — | About Roqad |
What to look for in a Lotame alternative
Lotame’s core capabilities — check each alternative for coverage of these before shortlisting:
- Identity Resolution / ID Graph
- Cross-device Matching
- Ad Targeting / Retargeting
- Universal Ad ID
- Audience Activation / Sync
- Audience Segmentation
- Business Intelligence / Reporting
- Data Enrichment
- Data Marketplace
- Data Unification / Profile Stitching
- First-party Data Onboarding
- Lookalike / Predictive Audiences
Lotame alternatives — FAQ
What is the best alternative to Lotame?
Acxiom is the closest match among the 8 Identity Resolution alternatives we track. The two records share 5 core capabilities (Audience Segmentation, Cross-device Matching). The right choice depends on your existing stack — compare all 8 in the table above.
What should I look for in a Lotame alternative?
Lotame’s core strengths are Identity Resolution / ID Graph, Cross-device Matching, Ad Targeting / Retargeting. Prioritise alternatives that cover the capabilities you actually use, and that integrate cleanly with the rest of your stack — a replacement that doesn’t connect to your warehouse, CDP, or activation tools isn’t really a replacement.
How much do Lotame alternatives cost?
Pricing varies — alternatives here range across Enterprise, Usage-based, From $60,000/year. Check each vendor’s page for current rates.
Can I compare Lotame and Acxiom side by side?
Yes. Drop both onto a canvas in Martech Stack Builder and see how each integrates with your warehouse, CDP, and activation tools — then score them against your actual requirements before deciding.
Compare the rest of the field
Evaluating more than one? These follow the reviewed substitute graph rather than the category shelf, so they cross categories where the tools genuinely compete.
Before you replace Lotame, check what you already own
Teams usually find the overlap is not where they expected. Name the tools you run and the Instant Stack Audit maps which ones duplicate capability — inside Identity Resolution and across the rest of the stack.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.
Browse all Identity Resolution vendors
Stack Builder’s Identity Resolution page compares every vendor we track in this category, with capabilities, pricing, and a head-to-head for the closest pairs.
View all Identity Resolution vendors →Evaluating Lotame alternatives? Do it in your stack’s context.
Drop Lotame and the alternatives onto a canvas, see how they integrate with what you already have, and score them against your actual requirements — not a generic feature list.
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