CDP architectures
What each architecture is, who holds the four jobs, and when the warehouse can take them.
7 films · every film with a transcript
- 01
CDP architectures, explained There are four common CDP architectures, and they differ in who holds the four jobs every CDP does: collect, unify, segment and activate. 2:52 2:52 - 02
Packaged vs composable CDP: one brief, four architectures Packaged vs composable CDP is not a race. 3:19 3:19 - 03
Packaged CDP, explained A packaged CDP does the four jobs every CDP does, collect, unify, segment and activate, inside one product you buy whole. 2:21 2:21 - 04
Composable CDP, explained A composable CDP does the same four jobs as a packaged one, collect, unify, segment and activate, split into separate tools around your data warehouse. 2:10 2:10 - 05
The Dual Zone model, explained The Dual Zone model, from David Chan, splits customer data work by speed. 2:28 2:28 - 06
Agentic CDP, explained An agentic CDP is the same CDP with a new operator. 2:00 2:00 - 07
Can your warehouse replace your CDP? A warehouse such as Snowflake, Databricks or BigQuery can take on two of a CDP's four jobs: collecting events and unifying them into one customer. 2:15 2:15