Platforms side by side
Where one platform ends and the next begins.
3 films · 2 more planned · every film with a transcript
- 01
CDP vs CEP: what each one does A CDP lives close to your data: it collects it, works out who is who, builds segments and hands them to your channels. 2:13 2:13 - 02
CDP vs CRM, and the CEP between A CRM is built for people: sales and service teams read and update the record of a customer they know. 2:35 2:35 - 03
What is a CEP? A CEP, or customer engagement platform, runs the conversation with each customer across email, push, SMS and in-app. 2:15 2:15
Coming: ESP vs CEP: why they are merging, CDP vs DMP