Reviewed verdict
Direct substitute — Most teams run one of these, not both.
Amplitude and Heap are both used as the primary product analytics system (funnels, cohorts, web tracking, and session replay), so most teams pick one as their source of truth rather than maintain both.
Drafted by an AI model and checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
13on one record only
22on both
| Capability | Amplitude | Heap | ||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 13 | ||||||||||||||||||||||||||||||||
| Agent Builder / Orchestration | Core Agent Builder / OrchestrationCore Custom Agents configure instructions, models, tools, connectors, schedules, and delivery destinations. amplitude.com/docs/amplitude-ai/custom-agents ↗ 15 Sept 2026 · AI-evaluated | Not offered Agent Builder / OrchestrationNot offered Checked Heap documentation for agent builders, handoffs, guardrails, and multi-agent workflows. help.heap.io/hc/en-us ↗ Checked · 3 of 3 passes | ||||||||||||||||||||||||||||||
| Agent Interface (MCP / Tool API) | Core Agent Interface (MCP / Tool API)Core Amplitude MCP exposes analytics and data-management tools to external MCP clients. amplitude.com/docs/amplitude-ai/amplitude-mcp ↗ 15 Sept 2026 · AI-evaluated | Not offered Agent Interface (MCP / Tool API)Not offered Checked developer documentation for MCP, agent SDK, and callable query or operation APIs. developers.heap.io/docs/overview ↗ Checked · 3 of 3 passes | ||||||||||||||||||||||||||||||
| Agentic AI / Autonomous Agents | Core Agentic AI / Autonomous AgentsCore Amplitude Agents run scheduled or on-demand analyses and deliver findings to Slack or email. amplitude.com/docs/amplitude-ai/setup-and-onbo… ↗ 15 Sept 2026 · AI-evaluated | Not offered Agentic AI / Autonomous AgentsNot offered Checked Heap documentation for autonomous or semi-autonomous agents. help.heap.io/hc/en-us ↗ Checked · 3 of 3 passes | ||||||||||||||||||||||||||||||
| Data Enrichment | Not offered Data EnrichmentNot offered Lookup Tables enrich properties from customer-supplied data; docs search found no native third-party attribute enrichment. amplitude.com/docs/data/lookup-tables ↗ Checked · 6 of 6 passes | Core Data EnrichmentCore Heap documents enrichment of user, account, and event properties from internal and third-party sources. heap.io/platform/enrichment ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||||||||||||||||||||
| Event Routing | — | Core Event RoutingCore Recorded without a note. No source recorded 16 Mar 2026 · Verified by hand | ||||||||||||||||||||||||||||||
| Feature Flagging | Core Feature FlaggingCore Feature flags support rollout targeting, variants, deployments, and progressive feature delivery. amplitude.com/docs/feature-experiment/data-mod… ↗ 15 Sept 2026 · AI-evaluated | Not offered Feature FlaggingNot offered Checked Heap documentation for native feature flags, percentage rollouts, targeting, and kill switches. help.heap.io/hc/en-us/articles/37271890207889… ↗ Checked · 3 of 3 passes | ||||||||||||||||||||||||||||||
| AI Governance & Guardrails | Supported AI Governance & GuardrailsSupported AI Controls provide agent availability settings, AI context, model providers, memory, audit logs, and connector controls. amplitude.com/docs/amplitude-ai/ai-controls ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Governance & GuardrailsNot offered Checked Heap documentation for AI model inventories, prompt guardrails, approval workflows, and AI usage logging. help.heap.io/hc/en-us ↗ Checked · 2 of 3 passes | ||||||||||||||||||||||||||||||
| Anomaly Detection | Supported Anomaly DetectionSupported Insights alerts automatically detect anomalies in metrics using confidence intervals and machine learning. amplitude.com/docs/analytics/insights ↗ 15 Sept 2026 · AI-evaluated | Not offered Anomaly DetectionNot offered Heap chart documentation lists analysis types but not anomaly detection. help.heap.io/hc/en-us/sections/36055227114769… ↗ Checked · 2 of 3 passes | ||||||||||||||||||||||||||||||
| Composable / Warehouse-native CDP | Supported Composable / Warehouse-native CDPSupported Warehouse-native Amplitude queries Snowflake directly and runs analyses on warehouse data. amplitude.com/docs/data/warehouse-native/overv… ↗ 15 Sept 2026 · AI-evaluated | Not offered Composable / Warehouse-native CDPNot offered Checked Heap documentation for a warehouse-native composable CDP product. help.heap.io/hc/en-us ↗ Checked · 3 of 3 passes | ||||||||||||||||||||||||||||||
| Conversational AI / Virtual Agents | Supported Conversational AI / Virtual AgentsSupported AI Assistant provides customer-facing conversational help inside a product. amplitude.com/docs/assistant ↗ 15 Sept 2026 · AI-evaluated | Not offered Conversational AI / Virtual AgentsNot offered Checked Heap AI documentation for customer-facing support, sales, or service agents. heap.io/platform/artificial-intelligence ↗ Checked · 3 of 3 passes | ||||||||||||||||||||||||||||||
| Predictive Scoring / Propensity | Supported Predictive Scoring / PropensitySupported Prediction-based cohorts rank users by modeled conversion, churn, or related probabilities. amplitude.com/docs/analytics/predictive/predic… ↗ 14 Sept 2026 · AI-evaluated | — | ||||||||||||||||||||||||||||||
| Privacy Compliance (GDPR/CCPA) | Supported Privacy Compliance (GDPR/CCPA)Supported Amplitude documents GDPR, CCPA, HIPAA, and related privacy and security programs. amplitude.com/docs/faq/security-and-privacy ↗ 14 Sept 2026 · Verified by hand | — | ||||||||||||||||||||||||||||||
| Web Personalization | Supported Web PersonalizationSupported Web Experiment changes website elements and content through a visual editor for targeted variants. amplitude.com/docs/web-experiment/set-up-a-web… ↗ 15 Sept 2026 · AI-evaluated | Not offered Web PersonalizationNot offered Checked Heap documentation for native dynamic website content and layout personalization. help.heap.io/hc/en-us/articles/37271890207889… ↗ Checked · 3 of 3 passes | ||||||||||||||||||||||||||||||
| On both records 22 | ||||||||||||||||||||||||||||||||
Data collection 4 · all core on 2
| ||||||||||||||||||||||||||||||||
Data integration 2 · supported on all
| ||||||||||||||||||||||||||||||||
Identity 1 · supported on all
| ||||||||||||||||||||||||||||||||
Audience 2 · all core on 1
| ||||||||||||||||||||||||||||||||
Personalization 1 · graded apart
| ||||||||||||||||||||||||||||||||
Analytics 10 · all core on 5
| ||||||||||||||||||||||||||||||||
Governance 1 · supported on all
| ||||||||||||||||||||||||||||||||
AI & agents 1 · core on all
| ||||||||||||||||||||||||||||||||
Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 54 pages on the vendors' own sites
Amplitude · 32
A/B & Multivariate Testing — amplitude.com/docs/feature-experiment/overviewAgent Builder / Orchestration — amplitude.com/docs/amplitude-ai/custom-agentsAgent Interface (MCP / Tool API) — amplitude.com/docs/amplitude-ai/amplitude-mcpAgentic AI / Autonomous Agents — amplitude.com/docs/amplitude-ai/setup-and-onbo…AI Assistant / Copilot — amplitude.com/docs/assistantAI Governance & Guardrails — amplitude.com/docs/amplitude-ai/ai-controlsAnomaly Detection — amplitude.com/docs/analytics/insightsAudience Activation / Sync — amplitude.com/docs/data/sync-cohorts-with-dest…Audience Segmentation — amplitude.com/docs/analytics/define-cohortBusiness Intelligence / Reporting — amplitude.com/docs/analytics/dashboard-createCohort Analysis — amplitude.com/docs/analytics/create-cohortsComposable / Warehouse-native CDP — amplitude.com/docs/data/warehouse-native/overv…Conversational AI / Virtual Agents — amplitude.com/docs/assistantData Access Control — amplitude.com/docs/data/data-access-controlETL / ELT — amplitude.com/docs/data/source-catalog/snowfla…Event Stream Ingestion — amplitude.com/docs/get-started/get-data-inFeature Flagging — amplitude.com/docs/feature-experiment/data-mod…Funnel / Conversion Analysis — amplitude.com/docs/analytics/charts/funnel-ana…Heatmaps & Click Tracking — amplitude.com/docs/heatmapsMarketing Attribution (MTA/MMM) — amplitude.com/docs/analytics/charts/data-table…Predictive Scoring / Propensity — amplitude.com/docs/analytics/predictive/predic…Privacy Compliance (GDPR/CCPA) — amplitude.com/docs/faq/security-and-privacyProduct Analytics — amplitude.com/docsReal-time Analytics — amplitude.com/docs/analytics/charts/event-expl…Server-side Experimentation — amplitude.com/docs/feature-experiment/workflow…Server-side Tracking — amplitude.com/docs/get-started/get-data-inSession Replay — amplitude.com/docs/session-replaySurvey & Feedback Analytics — amplitude.com/docs/guides-and-surveys/analyze-…Visitor Identification — amplitude.com/docs/data/sources/instrument-tra…Web Analytics — amplitude.com/docs/analytics/out-of-the-box-me…Web Personalization — amplitude.com/docs/web-experiment/set-up-a-web…Webhook Relay — amplitude.com/docs/data/destination-catalog/co… Heap · 22
A/B & Multivariate Testing — help.heap.io/hc/en-us/articles/37271956241681…AI Assistant / Copilot — heap.io/pricingAudience Activation / Sync — heap.io/pricingAudience Segmentation — help.heap.io/hc/en-us/articles/37271987605393…Business Intelligence / Reporting — help.heap.io/hc/en-us/articles/37271898707473…Cohort Analysis — help.heap.io/hc/en-us/articles/37271980341009…Data Access Control — help.heap.io/hc/en-us/articles/37271998011665…Data Enrichment — heap.io/platform/enrichmentETL / ELT — help.heap.io/hc/en-us/articles/37271926900241…Event Stream Ingestion — help.heap.io/hc/en-us/articles/37271985221137…Funnel / Conversion Analysis — help.heap.io/hc/en-us/articles/37271972717073…Heatmaps & Click Tracking — help.heap.io/hc/en-us/articles/37271942500241…Marketing Attribution (MTA/MMM) — help.heap.io/hc/en-us/articles/37271897811473…Mobile SDK — developers.heap.io/docs/iosProduct Analytics — heap.ioReal-time Analytics — help.heap.io/hc/en-us/articles/37271987293073…Server-side Tracking — developers.heap.io/reference/track-1Session Replay — help.heap.io/hc/en-us/categories/360550914898…Survey & Feedback Analytics — help.heap.io/hc/en-us/articles/37271963895313…Visitor Identification — developers.heap.io/docs/using-identifyWeb Analytics — heap.io/platform/web-analyticsWebhook Relay — help.heap.io/hc/en-us/articles/37271713373713… Choose Amplitude if you need
On Amplitude's record, not on Heap's
- Agent Builder / Orchestration
- Agent Interface (MCP / Tool API)
- Agentic AI / Autonomous Agents
- Feature Flagging
- Pricing
- Free tier available
Choose Heap if you need
On Heap's record, not on Amplitude's
- Data Enrichment
- Event Routing
- Pricing
- Free tier available
Amplitude vs Heap — FAQ
What is the difference between Amplitude and Heap?
Both are Analytics & BI tools. Amplitude's record includes Agent Builder / Orchestration and Agent Interface (MCP / Tool API), which Heap's does not, while Heap's includes Data Enrichment and Event Routing. The matrix above shows 54 of 58 recorded cells citing the vendors' own documentation.
Is Amplitude or Heap better?
Neither is universally better — it depends on your stack. Choose Amplitude if you need Agent Builder / Orchestration; choose Heap if Data Enrichment matter more. Map both against your actual requirements rather than a generic feature count.
How do Amplitude and Heap compare on price?
Amplitude: Free tier available. Heap: Free tier available. Check each vendor's page for current rates.
Free stack audit
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