Vendors with Data Enrichment
28 vendors are built around data enrichment; another 146 offer it alongside something else. 169 of 174 grades below link the page on the vendor's own documentation they were read from.
- 28
- core
- 146
- supported
- 169 of 174
- with a cited source
- last checked
Built around data enrichment
28 vendors · coreCore means the capability is central to what the product is — not merely present. This is the shortlist to compare.
-
Acxiom Identity No source recorded -
Aqfer Identity Source: aqfer.com -
AtData Identity No source recorded -
Attio CRM Source: attio.com -
Audience Acuity Identity Source: audienceacuity.com -
BDEX Identity Source: bdex.com -
Claritas Identity Source: claritas.com -
Customers.ai Identity Source: customers.ai -
Dynamic Yield Personalization Source: support.dynamicyield.com -
El Toro Advertising Source: eltoro.com -
Epsilon Identity Source: epsilon.com -
Experian Marketing Services Identity No source recorded -
Eyeota Advertising Source: eyeota.com -
Faraday AI/ML Source: faraday.ai -
FullContact Identity No source recorded -
Heap Analytics Source: heap.io -
ID5 Identity Source: wiki.id5.io -
Klaviyo CDP (Advanced KDP) CDP Source: klaviyo.com -
LiveRamp Identity Source: docs.liveramp.com -
Lotame Identity Source: lotame.com -
Quantum Metric Experience Source: quantummetric.com -
Roqad Identity Source: roq.ad -
Semcasting Identity Source: semcasting.com -
Tealium AudienceStream CDP Source: docs.tealium.com -
TransUnion TruAudience Identity Source: transunion.com
-
Triple Whale Campaign Performance Source: triplewhale.com -
Verisk Marketing Solutions (InfutorData) Identity Source: infutor.com -
Zeta Global CDP Source: zetaglobal.com
Also offer data enrichment
146 vendors · supportedGenuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.
- AB Tasty (Wingify)
- Acquia Campaign Studio
- Acquia CDP
- Act-On
- ActionIQ (Uniphore CDP Agent)
- Adform
- Adobe Audience Manager
- Adobe Event Forwarding
- Adobe Experience Platform
- Adobe Journey Optimizer
- Adobe Real-Time CDP
- Adobe Target
- Adstra
- Adverity
- Agentforce
- Algolia
- Alteryx
- Amperity
- Apache Unomi
- AppsFlyer
- Ascend.io
- Attentive
- AWS Entity Resolution
- Blotout
- Brevo
- Bridg
- Celebrus
- Census (Fivetran Activations)
- Cloudflare Zaraz
- Commanders Act TagCommander (Enterprise Tag Manager)
- Contentful
- Contentsquare
- Contentstack
- Copper
- Copy.ai
- CoreMedia Content Cloud
- CustomerLabs
- D&B Rev.Up ABX
- Databricks
- Databricks CustomerLake
- Datafly Signal
- Datameer
- DataRobot
- Delivr.ai
- Elevar
- Fivetran
- Fresh Relevance (Dotdigital Personalization)
- Freshsales
- Fueled
- GrowthLoop
- HCL Unica+
- Help Scout
- Hightouch
- Hotjar (Contentsquare)
- HubSpot
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Service Hub
- imagino
- Informatica
- InfoSum
- Integrate.io
- Intellimize (Webflow Optimize)
- Jentis
- Jitsu
- Justuno
- Karlsgate
- Keboola
- Klaviyo
- Kochava
- Lemnisk
- Lexer
- LiveIntent
- Looker
- Lytics (Contentstack Data & Insights)
- Meiro CDP
- Merkury (Merkle)
- MetaRouter
- Microsoft Dynamics 365 Customer Insights
- Microsoft Dynamics 365 Sales
- Monetate
- MongoDB
- mParticle
- n8n
- Narrative
- NiFi
- Ninetailed (Contentful Personalization)
- Obviously AI (Zams)
- OneSignal
- Optimizely Data Platform (ODP)
- Palantir
- Peak
- Pega
- Peliqan
- Personyze
- Piano Subscriptions
- Pipedrive
- Piwik PRO Analytics
- Piwik PRO Tag Manager
- Polytomic
- PRDCT
- Progress Sitefinity
- Redpoint
- Reltio
- RudderStack
- Salesforce Data Cloud (Data 360)
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Intelligence
- Salesforce Sales Cloud
- Salesforce Service Cloud
- SAP Business Data Cloud
- SAP Customer Data Cloud
- SAS Customer Intelligence 360
- Senzing
- Simon AI
- SitecoreAI CMS
- Skyvia
- SnowcatCloud
- Snowplow
- Spectacle
- Sprinklr
- Squiz
- StackAdapt
- Stacksync
- Stape
- Streamkap
- Syncari
- TAGGRS
- Tealium EventStream
- Tealium iQ
- Teavaro
- The Trade Desk
- Throtle
- Tracardi
- Treasure AI
- TrueData
- Twilio
- Twilio Segment
- Uniphore
- Vonage
- VWO (Wingify)
- Wunderkind
- Zeotap
- Zeotap Composable CDP
- ZEPIC
- Zoho CRM
In practice
7 recipes · Martech Cookbook7 recipes in the Martech Cookbook need data enrichment. Each is a worked use case: the problem, the patterns it composes, and where it fails. Written by Martech Therapy.
- Form-fill enrichment with firmographics Enrich the submission with company size, industry, and role at the moment the form lands, so routing and personalization work on the enriched record rather than on what the prospect typed
- Third-party tracker inventory Maintain a living inventory of every third-party tracker running on customer-facing surfaces, with the data each takes, the consent context it operates under, and the last-review timestamp that proves the inventory is current
- Probabilistic identity resolution Use probabilistic signals when deterministic identifiers are absent, carrying the confidence bound forward so the systems acting on the match know whether they are reading a high-confidence resolution or a guess
4 more through enrichment on event and third-party data overlay with provenance tracking.
Where these vendors sit
Data Enrichment — questions
Which vendors offer data enrichment?
28 vendors in our catalog are built around data enrichment — including Acxiom, Aqfer, AtData, Attio, Audience Acuity. A further 146 offer it alongside their main job. 169 of the 174 claims cite a page on the vendor's own documentation.
What is the difference between core and supported data enrichment tools?
Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. Most grades come from three separate AI passes over the vendor's documentation, with only a majority verdict recorded; the rest were set by hand. If you already own a tool listed under "also offer", check it before buying a dedicated one.
What kinds of platforms have data enrichment?
Most of the vendors here sit on the Identity Resolution, Customer Data Platform, Customer Engagement Platform shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer data enrichment without being the same kind of tool.
Which data enrichment providers and companies should I shortlist?
Shortlist from the core list rather than the full one. 28 vendors are built around data enrichment; the 146 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.
Is there a list of data enrichment software?
This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 169 of 174 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".
Which of your tools already does data enrichment?
Most stacks carry this capability more than once without anyone deciding to. Name the tools you run and the Instant Stack Audit reads them against the same evidence base as this page.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.