Vendors with Predictive Scoring / Propensity
31 vendors are built around predictive scoring; another 103 offer it alongside something else. 127 of 134 grades below link the page on the vendor's own documentation they were read from.
- 31
- core
- 103
- supported
- 127 of 134
- with a cited source
- last checked
Built around predictive scoring
31 vendors · coreCore means the capability is central to what the product is — not merely present. This is the shortlist to compare.
-
Aampe AI/ML No source recorded -
Acquia CDP CDP Source: docs.acquia.com -
Adobe Experience Platform CDP Source: experienceleague.adobe.com -
Akkio AI/ML Source: docs.akkio.com -
Amperity Identity Source: docs.amperity.com -
Anyword AI content Source: anyword.com -
BigQuery Data Warehouse Source: cloud.google.com -
Black Crow AI AI/ML Source: blackcrow.ai -
Blueshift Engagement Source: help.blueshift.com -
Customers.ai Identity Source: customers.ai -
DataRobot AI/ML Source: datarobot.com -
Faraday AI/ML Source: faraday.ai -
H2O.ai AI/ML Source: docs.h2o.ai -
Insider (Insider One) Engagement No source recorded -
Klaviyo Engagement Source: help.klaviyo.com -
Klaviyo CDP (Advanced KDP) CDP Source: help.klaviyo.com -
Lemnisk CDP Source: lemnisk.co -
Lytics (Contentstack Data & Insights) CDP Source: docs.lytics.com -
MetaRouter Event Router Source: metarouter.io -
mParticle CDP Source: docs.mparticle.com -
Obviously AI (Zams) AI/ML Source: obviously.ai -
Optimizely Data Platform (ODP) CDP Source: support.optimizely.com -
Pecan AI AI/ML Source: pecan.ai -
Pendo Analytics Source: support.pendo.io -
Qlik Analytics Source: help.qlik.com -
Salesforce Data Cloud (Data 360) CDP Source: help.salesforce.com -
SAS Customer Intelligence 360 Engagement Source: sas.com -
SegmentStream Campaign Performance No source recorded -
Simon AI Engagement Source: docs.simondata.com -
Treasure AI CDP Source: docs.treasure.ai -
Voyantis AI/ML Source: voyantis.ai
Also offer predictive scoring
103 vendors · supportedGenuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.
- AB Tasty (Wingify)
- Acoustic Connect
- Act-On
- ActionIQ (Uniphore CDP Agent)
- ActiveCampaign
- Adobe Audience Manager
- Adobe Campaign
- Adobe Customer Journey Analytics
- Adobe Journey Optimizer
- Adobe Real-Time CDP
- Adstra
- Agentforce
- Algonomy (ADA)
- Alteryx
- Amazon Personalize
- Amazon SageMaker (Amazon SageMaker AI)
- Amplitude
- Amplitude Experiment
- AppIce
- AtData
- Attentive
- Audience Acuity
- Auxia
- BDEX
- Bloomreach
- BlueConic
- Bluecore
- Bmetric
- Braze
- Brevo
- Bridg
- Celebrus
- Claritas
- Clerk.io
- Copy.ai
- Cordial
- Coveo
- D&B Rev.Up ABX
- Databricks CustomerLake
- Dataiku
- Dotdigital
- Dynamic Yield
- Elevar
- Epsilon
- Experian Marketing Services
- Fresh Relevance (Dotdigital Personalization)
- Freshsales
- Google Analytics 4
- Google Vertex AI (Gemini Enterprise Agent Platform)
- HCL Unica+
- Hightouch
- HubSpot
- HubSpot Marketing Hub
- imagino
- Iterable
- Kameleoon
- Lexer
- LiveRamp
- Lotame
- Mailchimp
- Meiro CDP
- Merkury (Merkle)
- Microsoft Dynamics 365 Customer Insights
- Microsoft Dynamics 365 Sales
- MindsDB (MindsHub)
- MoEngage
- Movable Ink
- Nosto
- Omniconvert
- Optimizely Web Experimentation
- Optimove
- Oracle Responsys
- Peak
- Pega
- Peliqan
- Persado
- Piano Subscriptions
- Pipedrive
- PRDCT
- Raptor Services
- Redpoint
- Roqad
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SAP Analytics Cloud
- SAP Emarsys (SAP Engagement Cloud)
- Semcasting
- Sitecore Personalize (SitecoreAI Conversion Optimization)
- Sprinklr
- Tableau
- Tealium AudienceStream
- TransUnion TruAudience
- TrueData
- Twilio Segment
- Uniphore
- Voyado
- Webtrends Optimize
- Wunderkind
- Zeotap
- Zeotap Composable CDP
- ZEPIC
- Zeta Global
- Zoho CRM
In practice
3 recipes · Martech Cookbook3 recipes in the Martech Cookbook need predictive scoring. Each is a worked use case: the problem, the patterns it composes, and where it fails. Written by Martech Therapy.
- Sales-triggered email from product usage Fire a sales-owned outreach when the product-usage pattern signals real buying intent, with the orchestration between product analytics, CRM, and sales-engagement that keeps the message credible
- Account-level engagement scoring Aggregate the signals from every contact in the account into one account score, because the buying committee is buying together and scoring leads in isolation misses the picture that matters
- Sales handoff with intent signals Lead transitions from marketing to sales with the full intent context attached, account-aware rather than lead-isolated
The logic behind them: intent signal aggregation.
Where these vendors sit
Related capabilities
Predictive Scoring / Propensity — questions
Which vendors offer predictive scoring?
31 vendors in our catalog are built around predictive scoring — including Aampe, Acquia CDP, Adobe Experience Platform, Akkio, Amperity. A further 103 offer it alongside their main job. 127 of the 134 claims cite a page on the vendor's own documentation. It is also called "propensity"; the same record covers both.
What is the difference between core and supported predictive scoring tools?
Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. Most grades come from three separate AI passes over the vendor's documentation, with only a majority verdict recorded; the rest were set by hand. If you already own a tool listed under "also offer", check it before buying a dedicated one.
What kinds of platforms have predictive scoring?
Most of the vendors here sit on the Customer Engagement Platform, Customer Data Platform, AI & Machine Learning shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer predictive scoring without being the same kind of tool.
Which predictive scoring providers and companies should I shortlist?
Shortlist from the core list rather than the full one. 31 vendors are built around predictive scoring; the 103 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.
Is there a list of predictive scoring software?
This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 127 of 134 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".
Which of your tools already does predictive scoring?
Most stacks carry this capability more than once without anyone deciding to. Name the tools you run and the Instant Stack Audit reads them against the same evidence base as this page.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.