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Capability

Vendors with Predictive Scoring / Propensity

31 vendors are built around predictive scoring; another 103 offer it alongside something else. 127 of 134 grades below link the page on the vendor's own documentation they were read from.

31
core
103
supported
127 of 134
with a cited source
last checked

Built around predictive scoring

31 vendors · core

Core means the capability is central to what the product is — not merely present. This is the shortlist to compare.

  1. Aampe AI/ML No source recorded
  2. Acquia CDP CDP Source: docs.acquia.com
  3. Adobe Experience Platform CDP Source: experienceleague.adobe.com
  4. Akkio AI/ML Source: docs.akkio.com
  5. Amperity Identity Source: docs.amperity.com
  6. Anyword AI content Source: anyword.com
  7. BigQuery Data Warehouse Source: cloud.google.com
  8. Black Crow AI AI/ML Source: blackcrow.ai
  9. Blueshift Engagement Source: help.blueshift.com
  10. Customers.ai Identity Source: customers.ai
  11. DataRobot AI/ML Source: datarobot.com
  12. Faraday AI/ML Source: faraday.ai
  13. H2O.ai AI/ML Source: docs.h2o.ai
  14. Insider (Insider One) Engagement No source recorded
  15. Klaviyo Engagement Source: help.klaviyo.com
  16. Klaviyo CDP (Advanced KDP) CDP Source: help.klaviyo.com
  17. Lemnisk CDP Source: lemnisk.co
  18. Lytics (Contentstack Data & Insights) CDP Source: docs.lytics.com
  19. MetaRouter Event Router Source: metarouter.io
  20. mParticle CDP Source: docs.mparticle.com
  21. Obviously AI (Zams) AI/ML Source: obviously.ai
  22. Optimizely Data Platform (ODP) CDP Source: support.optimizely.com
  23. Pecan AI AI/ML Source: pecan.ai
  24. Pendo Analytics Source: support.pendo.io
  25. Qlik Analytics Source: help.qlik.com
  26. Salesforce Data Cloud (Data 360) CDP Source: help.salesforce.com
  27. SAS Customer Intelligence 360 Engagement Source: sas.com
  28. SegmentStream Campaign Performance No source recorded
  29. Simon AI Engagement Source: docs.simondata.com
  30. Treasure AI CDP Source: docs.treasure.ai
  31. Voyantis AI/ML Source: voyantis.ai

Also offer predictive scoring

103 vendors · supported

Genuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.

Predictive Scoring / Propensity — questions

Which vendors offer predictive scoring?

31 vendors in our catalog are built around predictive scoring — including Aampe, Acquia CDP, Adobe Experience Platform, Akkio, Amperity. A further 103 offer it alongside their main job. 127 of the 134 claims cite a page on the vendor's own documentation. It is also called "propensity"; the same record covers both.

What is the difference between core and supported predictive scoring tools?

Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. Most grades come from three separate AI passes over the vendor's documentation, with only a majority verdict recorded; the rest were set by hand. If you already own a tool listed under "also offer", check it before buying a dedicated one.

What kinds of platforms have predictive scoring?

Most of the vendors here sit on the Customer Engagement Platform, Customer Data Platform, AI & Machine Learning shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer predictive scoring without being the same kind of tool.

Which predictive scoring providers and companies should I shortlist?

Shortlist from the core list rather than the full one. 31 vendors are built around predictive scoring; the 103 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.

Is there a list of predictive scoring software?

This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 127 of 134 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".

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Which of your tools already does predictive scoring?

Most stacks carry this capability more than once without anyone deciding to. Name the tools you run and the Instant Stack Audit reads them against the same evidence base as this page.

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