Brevo Alternatives
CRM · 6 alternatives compared
Looking to replace Brevo? Brevo (formerly Sendinblue) is an all-in-one CRM and marketing platform, competing with HubSpot, Mailchimp, and ActiveCampaign in the SMB marketing automation space. It bundles email marketing, SMS, WhatsApp, chat, CRM, and marketing automation into an affordable package — positioning itself as the budget-friendly alternative to HubSpot for small and mid-sized businesses. Brevo's strength is its breadth of channels at accessible price points — particularly its transactional email API, SMS, and WhatsApp capabilities that competitors charge extra for. It is ideal for SMBs and European businesses (French-headquartered, strong GDPR compliance) who need multi-channel marketing without enterprise budgets. Compared to HubSpot (more polished, broader ecosystem), Brevo is significantly cheaper but less sophisticated in CRM and reporting. Versus Mailchimp (email-centric), Brevo offers more channels (SMS, WhatsApp, chat) at comparable pricing. Buyers should evaluate Brevo if they need multi-channel marketing (email + SMS + WhatsApp) on a budget. The free tier is generous for getting started. Consider HubSpot if you need a more comprehensive CRM with sales tools, Mailchimp if email is your only channel, or Klaviyo if you're an e-commerce brand needing deep Shopify integration. Below are 6 CRM alternatives, ranked by how much capability overlap they share with Brevo — so the closest matches come first.
Brevo alternatives compared
Ranked by shared core capabilities with Brevo. We take no referral fees — ordering is by relevance, not who paid us.
| Vendor | Shared capabilities with Brevo | Pricing | Also strong in | Compare |
|---|---|---|---|---|
 HubSpot 7 core capabilities
| Contact / Account Management CRM Marketing Email | Freemium | Form Capture & Progressive Profiling Sales Pipeline | Compare |
 Attio 2 core capabilities
| Contact / Account Management CRM | Per-seat | — | Compare |
 Copper 3 core capabilities
| Contact / Account Management CRM | Free tier available | Sales Pipeline | Compare |
 Freshsales 3 core capabilities
| Contact / Account Management CRM | Free tier available | Sales Pipeline | Compare |
 Pipedrive 3 core capabilities
| Contact / Account Management CRM | Custom | Sales Pipeline | Compare |
 ZOHO CRM 2 core capabilities
| Contact / Account Management CRM | Per-seat | — | Compare |
What to look for in a Brevo alternative
Brevo’s core capabilities — check each alternative for coverage of these before shortlisting:
- Contact / Account Management
- Email Delivery
- CRM
- Marketing Email
- Transactional Email
- Campaign Management
Brevo alternatives — FAQ
What is the best alternative to Brevo?
HubSpot is the closest match among the 6 CRM alternatives we track. It shares 3 of Brevo’s core capabilities (Contact / Account Management, CRM). The right choice depends on your existing stack — compare all 6 in the table above.
What should I look for in a Brevo alternative?
Brevo’s core strengths are Contact / Account Management, Email Delivery, CRM. Prioritise alternatives that cover the capabilities you actually use, and that integrate cleanly with the rest of your stack — a replacement that doesn’t connect to your warehouse, CDP, or activation tools isn’t really a replacement.
How much do Brevo alternatives cost?
Pricing varies — alternatives here range across Freemium, Per-seat, Free tier available, Custom. Check each vendor’s page for current rates.
Can I compare Brevo and HubSpot side by side?
Yes. Drop both onto a canvas in Martech Stack Builder and see how each integrates with your warehouse, CDP, and activation tools — then score them against your actual requirements before deciding.
More CRM comparisons
Evaluating the field? See the alternatives to each of these too:
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Drop Brevo and the alternatives onto a canvas, see how they integrate with what you already have, and score them against your actual requirements — not a generic feature list.
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