Brevo Alternatives
CRM · 8 compared · Updated
Looking to replace Brevo? These are the 8 closest CRM alternatives we track, ranked by reviewed capability overlap — the closest matches come first.
- Closest match
- ActiveCampaign
- Direct replacements
- 1 of 8
- Pricing
- Freemium · Usage-based · Per-seat
- Typical switching effort
- Medium
No referral fees. Ordering is by reviewed capability overlap, not who paid us.
What Brevo is, in short
Brevo (formerly Sendinblue) is an all-in-one CRM and marketing platform, competing with HubSpot, Mailchimp, and ActiveCampaign in the SMB marketing automation space. It bundles email marketing, SMS, WhatsApp, chat, CRM, and marketing automation into an affordable package — positioning itself as the budget-friendly alternative to HubSpot for small and mid-sized businesses. Brevo's strength is its breadth of channels at accessible price points — particularly its transactional email API, SMS, and WhatsApp capabilities that competitors charge extra for. It is ideal for SMBs and European businesses (French-headquartered, strong GDPR compliance) who need multi-channel marketing without enterprise budgets. Compared to HubSpot (more polished, broader ecosystem), Brevo is significantly cheaper but less sophisticated in CRM and reporting.
Versus Mailchimp (email-centric), Brevo offers more channels (SMS, WhatsApp, chat) at comparable pricing. Buyers should evaluate Brevo if they need multi-channel marketing (email + SMS + WhatsApp) on a budget. The free tier is generous for getting started. Consider HubSpot if you need a more comprehensive CRM with sales tools, Mailchimp if email is your only channel, or Klaviyo if you're an e-commerce brand needing deep Shopify integration.
Brevo alternatives compared
Ranked by reviewed relationship first — a tool we've confirmed as a direct replacement outranks one that merely shares capabilities. Tools we've reviewed as complements to Brevo are excluded, because running both is not the same as replacing it.
Scroll the table sideways for switching effort and pricing →
| Vendor | Shared capabilities with Brevo | Switching effort | Pricing | Also strong in | Compare |
|---|---|---|---|---|---|
 ActiveCampaign 5 core capabilities | Direct replacement Campaign Management Contact / Account Management Email Delivery +2 more Both platforms target similar SMB/mid-market buyers for email/SMS marketing automation plus lightweight CRM, and most teams can run their lifecycle messaging from either one. | Medium | Freemium | Trigger-based Automation Journey Orchestration | vs ActiveCampaign |
 Mailchimp 3 core capabilities | Partial overlap Audience Segmentation Campaign Management Contact / Account Management +3 more Both can run email marketing, basic CRM/contact management, segmentation, and automations, but they differ in surrounding strengths (e.g., sales pipeline and chat vs forms and marketing-first workflows). | Medium | Freemium | Audience Segmentation | About Mailchimp |
 Twilio SendGrid 3 core capabilities | Partial overlap Campaign Management Email Delivery Marketing Email +1 more Both send marketing and transactional email, but Brevo is an all-in-one SMB marketing/CRM suite while SendGrid is often kept as the core email API and deliverability backbone for applications. | High | Usage-based | — | About Twilio SendGrid |
 Mailgun 2 core capabilities | Partial overlap Email Delivery Marketing Email Transactional Email Both can send marketing and transactional email, but Brevo is a broader marketing/CRM suite while Mailgun is focused on developer-centric email delivery and deliverability controls, so orgs sometimes run both for different email types. | Medium | Usage-based | — | About Mailgun |
 ZOHO CRM 2 core capabilities | Partial overlap Campaign Management Contact / Account Management Marketing Email +1 more Both offer contact management and campaign-style outreach, but Zoho CRM is usually the sales system of record while Brevo is usually the outbound messaging and marketing automation hub. | Medium | Per-seat | Sales Pipeline | About ZOHO CRM |
 HubSpot 4 core capabilities | Partial overlap Campaign Management Contact / Account Management Email Delivery +2 more Both provide SMB CRM plus marketing email/journey automation, but HubSpot is a broader suite and Brevo is often kept specifically for SMS and transactional sending, so duplication is meaningful but coexistence happens. | Medium | Freemium | Form Capture & Progressive Profiling Sales Pipeline | About HubSpot |
 Pipedrive 2 core capabilities | Partial overlap Contact / Account Management Marketing Email Sales Pipeline They overlap on contacts and basic pipelines, but Brevo is primarily marketing automation/messaging while Pipedrive is primarily sales pipeline and workflow, so companies often run both and only consolidate if one side can accept the other’s workload. | Medium | Custom | Sales Pipeline | About Pipedrive |
 Adobe Campaign Manager 5 core capabilities | Partial overlap Audience Segmentation Campaign Management Email Delivery +2 more They overlap heavily on email/SMS and automation, but Adobe Campaign is an enterprise campaign platform while Brevo bundles SMB-oriented CRM plus marketing and transactional messaging. | High | Custom | Audience Segmentation Cross-channel Coordination | About Adobe Campaign Manager |
What to look for in a Brevo alternative
Brevo’s core capabilities — check each alternative for coverage of these before shortlisting:
- Contact / Account Management
- Email Delivery
- Marketing Email
- Transactional Email
- Campaign Management
Brevo alternatives — FAQ
What is the best alternative to Brevo?
ActiveCampaign is the closest match among the 8 CRM alternatives we track. It shares 5 of Brevo’s core capabilities (Campaign Management, Contact / Account Management). Both platforms target similar SMB/mid-market buyers for email/SMS marketing automation plus lightweight CRM, and most teams can run their lifecycle messaging from either one. The right choice depends on your existing stack — compare all 8 in the table above.
What should I look for in a Brevo alternative?
Brevo’s core strengths are Contact / Account Management, Email Delivery, Marketing Email. Prioritise alternatives that cover the capabilities you actually use, and that integrate cleanly with the rest of your stack — a replacement that doesn’t connect to your warehouse, CDP, or activation tools isn’t really a replacement.
How much do Brevo alternatives cost?
Pricing varies — alternatives here range across Freemium, Usage-based, Per-seat, Custom. Check each vendor’s page for current rates.
How hard is it to migrate off Brevo?
Across the alternatives on this page, the typical switching effort is medium. Expect to remap configuration and re-verify downstream integrations, but not to rebuild your data model from scratch. The switching-effort column above shows the per-vendor judgement.
Can I compare Brevo and ActiveCampaign side by side?
Yes. Drop both onto a canvas in Martech Stack Builder and see how each integrates with your warehouse, CDP, and activation tools — then score them against your actual requirements before deciding.
Brevo head-to-head
Deciding between two specific tools? See the full side-by-side capability comparison:
Compare the rest of the field
Evaluating more than one? These follow the reviewed substitute graph rather than the category shelf, so they cross categories where the tools genuinely compete.
Before you replace Brevo, check what you already own
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Browse all CRM vendors
Stack Builder’s CRM page compares every vendor we track in this category, with capabilities, pricing, and a head-to-head for the closest pairs.
View all CRM vendors →Evaluating Brevo alternatives? Do it in your stack’s context.
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