Klaviyo Alternatives

Customer Engagement Platform · 8 alternatives compared

Looking to replace Klaviyo? Klaviyo is the dominant e-commerce marketing automation platform, competing with Mailchimp, Braze, and Omnisend in the e-commerce engagement space. It provides email marketing, SMS, push notifications, and customer data management — with purpose-built integrations for Shopify, BigCommerce, and other e-commerce platforms that sync real-time purchase, browse, and cart data. Klaviyo's strength is its native e-commerce data integration — it ingests product catalog, order history, and browsing behavior to power highly targeted automations (abandoned cart, post-purchase, win-back) without requiring a separate CDP. It is the default choice for Shopify merchants from startup to enterprise. Compared to Mailchimp (broader SMB platform, weaker e-commerce depth), Klaviyo offers far superior segmentation and automation for online stores. Versus Braze (broader channel mix, enterprise mobile), Klaviyo is more accessible and e-commerce-specific. Buyers should choose Klaviyo if they're an e-commerce brand (especially on Shopify) and email/SMS are primary revenue channels. Its predictive analytics (CLV, churn risk, next purchase date) are genuinely useful for targeting. Consider Braze for mobile-first brands needing push and in-app, Mailchimp for very small businesses, or Omnisend for a budget alternative with similar e-commerce features. Below are 8 Customer Engagement Platform alternatives, ranked by how much capability overlap they share with Klaviyo — so the closest matches come first.

Klaviyo alternatives compared

Ranked by shared core capabilities with Klaviyo. We take no referral fees — ordering is by relevance, not who paid us.

Klaviyo alternatives compared by shared capabilities, pricing, and best fit
Vendor	Shared capabilities with Klaviyo	Pricing	Also strong in	Compare
Braze Partner 6 core capabilities	Journey Orchestration Email Delivery Multi-channel Messaging +1 more	Custom	In-app Messaging Cross-channel Coordination	Compare
Customer.io Partner 4 core capabilities	Journey Orchestration Email Delivery Multi-channel Messaging +1 more	Usage-based	—	Compare
Iterable Partner 5 core capabilities	Journey Orchestration Email Delivery Multi-channel Messaging +1 more	Custom	Cross-channel Coordination	Compare
Bloomreach Partner 5 core capabilities	Journey Orchestration Campaign Management Email Delivery	Custom	Web Personalization Product Recommendations	Compare
AppIce 8 core capabilities	Journey Orchestration Campaign Management Audience Segmentation	Custom	Trigger-based Automation Cross-channel Coordination	Compare
Salesforce Marketing Cloud 3 core capabilities	Journey Orchestration Email Delivery Multi-channel Messaging	Custom	—	Compare
ZEPIC Partner 2 core capabilities	Journey Orchestration Email Delivery	Usage-based	—	Compare
Adobe Campaign Manager 2 core capabilities	Campaign Management Email Delivery	Custom	—	Compare

What to look for in a Klaviyo alternative

Klaviyo’s core capabilities — check each alternative for coverage of these before shortlisting:

Journey Orchestration
Email Delivery
Multi-channel Messaging
SMS / MMS
Marketing Email
Campaign Management
Audience Segmentation

Klaviyo alternatives — FAQ

What is the best alternative to Klaviyo?

Braze is the closest match among the 8 Customer Engagement Platform alternatives we track. It shares 4 of Klaviyo’s core capabilities (Journey Orchestration, Email Delivery). The right choice depends on your existing stack — compare all 8 in the table above.

What should I look for in a Klaviyo alternative?

Klaviyo’s core strengths are Journey Orchestration, Email Delivery, Multi-channel Messaging. Prioritise alternatives that cover the capabilities you actually use, and that integrate cleanly with the rest of your stack — a replacement that doesn’t connect to your warehouse, CDP, or activation tools isn’t really a replacement.

How much do Klaviyo alternatives cost?

Pricing varies — alternatives here range across Custom, Usage-based. Check each vendor’s page for current rates.

Can I compare Klaviyo and Braze side by side?

Yes. Drop both onto a canvas in Martech Stack Builder and see how each integrates with your warehouse, CDP, and activation tools — then score them against your actual requirements before deciding.

Klaviyo head-to-head

Deciding between two specific tools? See the full side-by-side capability comparison:

Klaviyo vs Braze Klaviyo vs Iterable Klaviyo vs Customer.io

More Customer Engagement Platform comparisons

Evaluating the field? See the alternatives to each of these too:

Braze alternatives Customer.io alternatives Iterable alternatives Bloomreach alternatives AppIce alternatives Salesforce Marketing Cloud alternatives

Browse all Customer Engagement Platform vendors

Stack Builder’s full directory has every Customer Engagement Platform vendor we track, with capabilities, pricing, and integration data.

View Customer Engagement Platform directory →

Evaluating Klaviyo alternatives? Do it in your stack’s context.

Drop Klaviyo and the alternatives onto a canvas, see how they integrate with what you already have, and score them against your actual requirements — not a generic feature list.

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