Celebrus
First-party data capture platform that collects granular behavioral events and resolves identity in real time without tags or cookies.
LSE-listed (formerly D4t4 Solutions); entrenched in banking and insurance.
Ownership
- D4t4 Solutions Plc is now called Celebrus Technologies plc · renamed Nov 2023 · source · In the Martech Market Report
After shareholders approved it at a general meeting on 9 November 2023, D4t4 Solutions Plc changed its company name to Celebrus Technologies plc, which took effect on the London Stock Exchange on 17 November 2023. Its ticker changed from D4T4 to CLBS and its website moved to www.celebrus.com, with no change of owner.
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Celebrus Pros & Cons
Key strengths and limitations to consider, drafted by an AI model from public sources
Strengths
- Captures detailed digital behavior without relying on manual page tagging
- Streams identity-resolved profiles and events with millisecond-level delivery claims
- Supports anonymous, authenticated, and opted-out visitor data use cases
- Has named integrations for Braze, Salesforce, Pega, Adobe, and Snowflake
- Can run in customer-controlled, private-cloud, hybrid, or on-premises environments
Limitations
- Not a lightweight, self-service event router for developer-led teams
- Public API and developer documentation is not readily available
- Best value depends on adopting its proprietary digital interaction data model
- Primary collection strength is digital behavior, not broad SaaS application ingestion
- Pricing is quote-based, limiting upfront cost comparison with Segment or RudderStack
Ideal For
Who benefits most from Celebrus, drafted by an AI model from public sources
Quick Analysis
Celebrus sits in the enterprise customer-data ingress and real-time activation market, spanning tag-free event collection, identity resolution, CDP-style profile creation, and event routing. It is not a neutral, developer-first event router in the mold of Twilio Segment Protocols or RudderStack; it is a vertically integrated digital-data platform that captures detailed web and mobile behavior, contextualizes it, and pushes signals into downstream engagement, analytics, warehouse, and decisioning systems.
Its strongest fit is large enterprises, particularly in financial services, insurance, healthcare, retail, and travel, where anonymous-to-known identity continuity, compliance controls, and in-session activation matter more than self-service implementation. Compared with Twilio Segment, mParticle, Tealium EventStream, and Adobe Experience Platform, Celebrus differentiates through tag-free behavioral capture, persistent cross-session identity handling, and an adjacent fraud/behavioral-biometrics business. Its deployment model and data model are better suited to complex governed environments than lightweight product-analytics routing.
Buyers should evaluate Celebrus when they need richer digital behavioral telemetry and identity-aware routing than a conventional CDP connector layer provides, especially for Salesforce, Braze, Pega, Adobe, or warehouse-centric stacks. Evaluate Segment, mParticle, Tealium, and RudderStack first if broad developer-controlled source coverage, transparent self-service tooling, or general-purpose event pipelines are the priority. Validate capture coverage across your web and mobile estate, downstream schema ownership, identity-match rules, latency under production load, privacy controls for anonymous users, and commercial commitments.
A retail bank streams anonymous and logged-in web intent into Pega for in-session next-best actions.
An insurer enriches Salesforce Marketing Cloud and Data Cloud with real-time digital behavior signals.
A retailer sends identity-resolved browsing and cart signals to Braze for abandonment and retention campaigns.
A travel brand lands complete journey-level clickstream data in Snowflake for attribution and analytics.
A regulated enterprise replaces manually tagged web analytics with governed first-party behavioral capture.
A financial-services fraud team combines device, session, and behavioral signals to flag account takeover risk.
Capabilities
Core Capabilities
Also Supports
Pricing
Model
custom
Estimated cost
from about $0.8 million per year
Third-party estimate of what buyers typically pay. The vendor publishes no price.
Checked and not offered
One capability that other event router tools are built around, which Celebrus does not appear to cover. Each was checked against Celebrus's own documentation in three separate AI passes, and only a majority verdict is recorded — the count is on each row.
A gap is not a fault — a product that does one job well is a reasonable thing to buy. It is only expensive when you find out after signing.
The page documents structured data modeling but not SQL-based transformation with dbt, Dataform, or SQLMesh.
Checked: https://www.celebrus.com/data-platform/data-model· 3 of 3 passes agreed it is absent
Read from public documentation, and documentation lags shipping. If you work at Celebrus and this is out of date, and we will record the correction against your name.
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