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Cloudflare Zaraz logo

Cloudflare Zaraz

Cloudflare's edge-based third-party tool loader that runs tags and pixels in Workers instead of the browser for speed and privacy. [Zero-infrastructure server-side tagging for the many sites already on Cloudflare.]

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Checked and not offered

One capability that other server-side tools are built around, which Cloudflare Zaraz does not appear to cover. Each was read against Cloudflare Zaraz's own documentation by several independent reviewers, and only a majority verdict is recorded — the count is on each row.

A gap is not a fault — a product that does one job well is a reasonable thing to buy. It is only expensive when you find out after signing.

Identity Resolution / ID Graph4 of 15 server-side tools have it

Checked the properties reference for deterministic or probabilistic identity matching.

Checked: https://developers.cloudflare.com/zaraz/reference/properties-reference/· 3 of 3 passes agreed it is absent

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