Eyeota
Global audience data onboarding and enablement platform (a Dun & Bradstreet company) connecting offline and online audience data across 30+ markets.
The strongest APAC/EMEA onboarding coverage; D&B-owned since 2021.
Ownership
- Taken private by Clearlake Capital · closed Aug 2025 · source · In the Martech Market Report
Clearlake Capital took Dun & Bradstreet private, and with it Eyeota, its wholly owned subsidiary. The deal was announced on 24 March 2025, shareholders approved it on 12 June 2025, it closed on 26 August 2025, and D&B's stock was then delisted from the NYSE.
Closest Eyeota alternatives
Ranked by reviewed relationship first, then by the capabilities they share with Eyeota.
Long-established consumer data and identity company whose Real Identity platform resolves and manages people-based IDs…
Experian's marketing arm provides consumer identity resolution, data enrichment, and audience activation built on its…
Data collaboration and identity company whose Panorama ID provides a privacy-conscious cookieless identifier and…
Eyeota Pros & Cons
Key strengths and limitations to consider, drafted by an AI model from public sources
Strengths
- Supports onboarding across the Americas, EMEA, APAC, and Oceania
- Uses attribute modeling rather than requiring names, emails, or addresses
- Provides D&B-backed global B2B firmographic audience segments
- Lists integrations with major DSPs, DMPs, identity providers, and data stores
- Can turn research, purchase, survey, CRM, and loyalty data into media audiences
Limitations
- Uses SFTP file delivery rather than real-time event ingestion
- Modeled attributes may be less precise than deterministic CRM identity matching
- No public self-service pricing or product documentation was found
- Primary activation focus is paid media, not owned-channel engagement
- Buyers must validate reach and methodology separately by market and platform
Ideal For
Who benefits most from Eyeota, drafted by an AI model from public sources
Quick Analysis
Eyeota operates in the privacy-oriented data onboarding and third-party audience activation market, rather than as a conventional CDP or deterministic identity-resolution platform. Its onboarding workflow ingests encrypted SFTP files of anonymized, aggregated offline attributes, uses geolocation and propensity modeling to associate those attributes with digital profiles, then distributes resulting audience segments into advertising platforms. It is also a global marketplace for B2B and B2C audience data, including Dun & Bradstreet firmographic audiences. eyeota.com
Eyeota's strengths are multinational audience coverage, a large activation-partner network, and access to D&B business data for B2B targeting. It is best suited to enterprise advertisers, agencies, publishers, and data owners that need to commercialize or activate modeled offline attributes across multiple regions. Compared with LiveRamp Data Marketplace, Zeotap Data, and TransUnion TruAudience, Eyeota is differentiated by its attribute- and geography-led onboarding approach and global audience marketplace, but is less suited to marketers needing deterministic CRM identity matching, real-time profile operations, or a self-service customer-data platform. eyeota.com
Buyers should evaluate Eyeota when their objective is prospecting, upper-funnel audience extension, or cross-market B2B/B2C media activation—not CRM retargeting alone. Validate match methodology by country, available identifiers and consent basis, segment reach after activation, platform-specific availability, data refresh cadence, and whether modeled attribute audiences meet the precision requirements that LiveRamp, Zeotap Data, Throtle, or TransUnion alternatives may address differently. eyeota.com
A global CPG brand converts regional purchase and survey attributes into prospecting segments for DV360 campaigns.
A B2B SaaS company activates D&B firmographic and intent audiences across U.S., European, and Asian programmatic media.
A retailer uses loyalty-program attributes to model likely high-value shoppers without sending direct identifiers.
A publisher packages anonymized subscriber and content-consumption attributes for sale in demand-side platforms.
An agency builds comparable consumer segments across several countries for a multinational upper-funnel campaign.
Capabilities
Core Capabilities
Pricing
Model
custom
Checked and not offered
One capability that other advertising tools are built around, which Eyeota does not appear to cover. Each was checked against Eyeota's own documentation in three separate AI passes, and only a majority verdict is recorded — the count is on each row.
A gap is not a fault — a product that does one job well is a reasonable thing to buy. It is only expensive when you find out after signing.
No campaign planning, scheduling, or execution module found
Checked: https://www.eyeota.com/· 3 of 3 passes agreed it is absent
Read from public documentation, and documentation lags shipping. If you work at Eyeota and this is out of date, and we will record the correction against your name.
Does something in your stack already do what Eyeota does?
The Instant Stack Audit reads your tools against a capability map and shows where two of them are being paid for to do one job.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.
Add Eyeota to Your Stack
Use our visual stack builder to see how Eyeota fits with your other tools. Plan data flows, identify gaps, and share with your team.