Adjust 
Kochava Adjust vs Kochava
A side-by-side Campaign Performance comparison of Adjust and Kochava — capability coverage, pricing, and stack fit, with 37 of 38 recorded cells citing the vendors' own documentation. No referral fees; the data is ours.
Reviewed verdict
Direct substitute — Most teams run one of these, not both.
Both are mobile measurement and attribution platforms that a company would normally choose between rather than run together for the same app portfolio.
Drafted by an AI model and checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
10on one record only
14on both
| Capability | Adjust | Kochava | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 10 | |||||||||||||||||
| Agent Builder / Orchestration | Not offered Agent Builder / OrchestrationNot offered Help Center search checked for agent builders, orchestration, guardrails, handoffs, and multi-agent flows. help.adjust.com/en/search ↗ Checked · 3 of 3 passes | Core Agent Builder / OrchestrationCore StationOne is Kochava's AI orchestration platform. kochava.com/stationone ↗ 11 Oct 2026 · Verified by hand | |||||||||||||||
| Agentic AI / Autonomous Agents | Not offered Agentic AI / Autonomous AgentsNot offered Help Center search checked for autonomous agents and agentic task execution. help.adjust.com/en/search ↗ Checked · 3 of 3 passes | Core Agentic AI / Autonomous AgentsCore Agent Builder and agentic workflows are named StationOne capabilities. kochava.com ↗ 11 Oct 2026 · Verified by hand | |||||||||||||||
| ETL / ELT | Not offered ETL / ELTNot offered Help Center search checked for ETL, ELT, transformation, and managed loading pipelines. help.adjust.com/en/search ↗ Checked · 3 of 3 passes | Core ETL / ELTCore Data management and ETL are listed Kochava capabilities. kochava.com/product ↗ 11 Oct 2026 · Verified by hand | |||||||||||||||
| Identity Resolution / ID Graph | — | Core Identity Resolution / ID GraphCore IdentityLink is Kochava's named privacy-first identity resolution solution. kochava.com/product/identity-solutions/ident… ↗ 11 Oct 2026 · Verified by hand | |||||||||||||||
| AI Governance & Guardrails | Not offered AI Governance & GuardrailsNot offered Help Center search checked for AI guardrails, audit trails, model inventories, and AI risk controls. help.adjust.com/en/search ↗ Checked · 3 of 3 passes | Supported AI Governance & GuardrailsSupported StationOne documents privacy, security, and enterprise governance controls. kochava.com/stationone ↗ 11 Oct 2026 · Verified by hand | |||||||||||||||
| Data Enrichment | Not offered Data EnrichmentNot offered Help Center search checked for third-party demographic, firmographic, and behavioral enrichment. help.adjust.com/en/search ↗ Checked · 3 of 3 passes | Supported Data EnrichmentSupported IdentityLink documents audience enrichment with third-party attributes. kochava.com/product/identity-solutions/ident… ↗ 11 Oct 2026 · Verified by hand | |||||||||||||||
| Data Transformation | Not offered Data TransformationNot offered Help Center search checked for SQL, dbt, Dataform, SQLMesh, and warehouse transformations. help.adjust.com/en/search ↗ Checked · 3 of 3 passes | Supported Data TransformationSupported Query provides SQL-based data shaping, joining, and manipulation. kochava.com/product/data-and-analytics/query ↗ 11 Oct 2026 · Verified by hand | |||||||||||||||
| Data Unification / Profile Stitching | — | Supported Data Unification / Profile StitchingSupported Query joins online, offline, cross-app, and cross-platform data. kochava.com/product/data-and-analytics/query ↗ 11 Oct 2026 · Verified by hand | |||||||||||||||
| Privacy Compliance (GDPR/CCPA) | — | Supported Privacy Compliance (GDPR/CCPA)Supported Intelligent Consent Management supports GDPR and CCPA controls. support.kochava.com/articles/create-manage-apps/195-… ↗ 11 Oct 2026 · Verified by hand | |||||||||||||||
| Server-side Tracking | — | Supported Server-side TrackingSupported Server-to-server integration sends post-install events through an API. support.kochava.com/articles/server-to-server-integr… ↗ 11 Oct 2026 · Verified by hand | |||||||||||||||
| On both records 14 | |||||||||||||||||
Data collection 3 · all core on 2
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Data integration 1 · supported on all
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Audience 2 · graded apart
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Analytics 5 · all core on 2
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Governance 1 · supported on all
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AI & agents 2 · supported on all
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Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 37 pages on the vendors' own sites
Adjust · 13
Agent Interface (MCP / Tool API) — help.adjust.com/en/article/adjust-mcpAI Assistant / Copilot — help.adjust.com/en/article/growth-copilotAudience Activation / Sync — help.adjust.com/en/article/share-audiences-with-…Audience Segmentation — help.adjust.com/en/article/audiencesBusiness Intelligence / Reporting — help.adjust.com/en/article/datascapeCohort Analysis — help.adjust.com/en/article/cohort-analysisData Quality / Validation — help.adjust.com/en/article/set-up-event-rulesFunnel / Conversion Analysis — help.adjust.com/en/article/custom-dashboardsMarketing Attribution (MTA/MMM) — help.adjust.com/en/article/attribution-methodsMobile SDK — help.adjust.com/en/article/integrate-adjust-sdkProduct Analytics — help.adjust.com/en/article/basic-event-setupWeb SDK — help.adjust.com/en/article/set-up-web-attributionWebhook Relay — help.adjust.com/en/article/server-callbacks Kochava · 24
Agent Builder / Orchestration — kochava.com/stationoneAgent Interface (MCP / Tool API) — kochava.com/stationoneAgentic AI / Autonomous Agents — kochava.comAI Assistant / Copilot — kochava.com/blog/join-kochava-ai-workspace-u…AI Governance & Guardrails — kochava.com/stationoneAudience Activation / Sync — support.kochava.com/articles/analytics-reports-api/2…Audience Segmentation — support.kochava.com/articles/advanced-tools/custom-q…Business Intelligence / Reporting — kochava.com/productCohort Analysis — support.kochava.com/articles/analytics-reports-api/a…Data Enrichment — kochava.com/product/identity-solutions/ident…Data Quality / Validation — support.kochava.com/articles/reference-information/2…Data Transformation — kochava.com/product/data-and-analytics/queryData Unification / Profile Stitching — kochava.com/product/data-and-analytics/queryETL / ELT — kochava.com/productEvent Stream Ingestion — support.kochava.com/articles/migration-guide-for-koc…Funnel / Conversion Analysis — support.kochava.com/articles/analytics-reports-api/a…Identity Resolution / ID Graph — kochava.com/product/identity-solutions/ident…Marketing Attribution (MTA/MMM) — support.kochava.com/articles/reference-information/2…Mobile SDK — support.kochava.com/articles/1054-sdk-integrationPrivacy Compliance (GDPR/CCPA) — support.kochava.com/articles/create-manage-apps/195-…Product Analytics — support.kochava.com/articles/analytics-reports-api/2…Server-side Tracking — support.kochava.com/articles/server-to-server-integr…Web SDK — support.kochava.com/articles/34443-web-sdk-integrati…Webhook Relay — support.kochava.com/articles/analytics-reports-api/3… Choose Adjust if you need
On Adjust's record, not on Kochava's
Same jobs on record. Decide on price, and on how each connects to what you already run — drop both onto a canvas to see it.
- Pricing
- Custom
Choose Kochava if you need
On Kochava's record, not on Adjust's
- Agent Builder / Orchestration
- Agentic AI / Autonomous Agents
- ETL / ELT
- Identity Resolution / ID Graph
- Pricing
- From $500/month
Comparing three?
Every one of these is a reviewed substitute for both Adjust and Kochava.
Adjust vs Kochava — FAQ
What is the difference between Adjust and Kochava?
Both are Campaign Performance tools. Adjust covers the Campaign Performance core, while Kochava's includes Agent Builder / Orchestration and Agentic AI / Autonomous Agents. The matrix above shows 37 of 38 recorded cells citing the vendors' own documentation.
Is Adjust or Kochava better?
Neither is universally better — it depends on your stack. Choose Adjust if you need its core strengths; choose Kochava if Agent Builder / Orchestration matter more. Map both against your actual requirements rather than a generic feature count.
How do Adjust and Kochava compare on price?
Adjust: Custom. Kochava: From $500/month. Check each vendor's page for current rates.
Free stack audit
Before you choose Adjust or Kochava, check what your stack already covers
Teams usually find the overlap is not where they expected. Name the tools you run and the Instant Stack Audit maps which ones duplicate capability — inside Campaign Performance and across the rest of the stack.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.
Adjust or Kochava? Decide in your stack's context.
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