Vendors with Trigger-based Automation
26 vendors are built around trigger-based automation; another 52 offer it alongside something else. Every grade below was checked against the vendor's own documentation.
- 26
- core
- 52
- supported
- 76 of 78
- with a cited source
- last checked
Built around trigger-based automation
26 vendors · coreCore means the capability is central to what the product is — not merely present. This is the shortlist to compare.
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ActiveCampaign Email Source: help.activecampaign.com -
Airship Push Source: airship.com -
AppIce Engagement Source: help.appice.ai -
Bloomreach Engagement Source: bloomreach.com -
Bluecore Personalization No source recorded
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Blueshift Engagement Source: help.blueshift.com -
Customer.io Engagement Source: docs.customer.io -
Fresh Relevance Personalization Source: support.freshrelevance.com
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Frosmo Personalization Source: docs.frosmo.com
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HubSpot Marketing Hub Engagement Source: knowledge.hubspot.com -
imagino Engagement Source: imagino.com -
Insider Engagement Source: academy.insiderone.com -
Intercom Support Source: intercom.com -
Justuno Personalization Source: justuno.com
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Klaviyo Engagement Source: help.klaviyo.com -
Mailchimp Email Source: mailchimp.com -
MessageGears Email Source: docs.messagegears.com -
MoEngage Engagement Source: moengage.com -
Raptor Services Personalization Source: content.raptorservices.com
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Rebuy Personalization Source: help.rebuyengine.com
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Salesforce Marketing Cloud Engagement Source: help.salesforce.com -
SAP Emarsys Engagement Source: help.emarsys.com
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Simon Data Engagement Source: docs.simondata.com -
Skyvia Reverse ETL Source: docs.skyvia.com
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Voyado CDP Source: developer.voyado.com -
Zeta Global CDP Source: docs.zetaglobal.com
Also offer trigger-based automation
52 vendors · supportedGenuinely offered, but not what the product is for. Worth knowing when you already own one of these — it may cover the need without a new contract.
- Aampe
- ActionIQ
- Adobe Campaign Manager
- Adobe Journey Optimizer
- Algonomy
- Amazon SES
- Amperity
- Aqfer
- Black Crow AI
- Braze
- Bruin
- Clerk.io
- Converge
- Coveo
- CustomerLabs
- Customers.ai
- Databricks CustomerLake
- DataChannel
- Epsilon
- Estuary
- Evolv AI
- Fingerprint
- Hightouch
- Informatica
- Iterable
- Keboola
- LiveIntent
- Lytics
- Maestra
- Mailgun
- Mailtrap
- Merkury (Merkle)
- Monetate
- Mutiny
- Ninetailed (Contentful Personalization)
- Nosto
- Omnata
- OneSignal
- OptiMonk
- Pega
- Peliqan
- Personyze
- Reltio
- Rivery (Boomi)
- Sitecore Personalize
- Stacksync
- Syncari
- Twilio SendGrid
- Uniphore
- Verisk Marketing Solutions (Infutor)
- Zeotap Composable CDP
- ZEPIC
Where these vendors sit
Trigger-based Automation — questions
Which vendors offer trigger-based automation?
26 vendors in our catalog are built around trigger-based automation — including ActiveCampaign, Airship, AppIce, Bloomreach, Bluecore. A further 52 offer it alongside their main job. 76 of the 78 claims cite a page on the vendor's own documentation.
What is the difference between core and supported trigger-based automation tools?
Core means the capability is central to what the product is; supported means it is genuinely offered but is not what the product is for. The grade comes from three independent reviews of the vendor's documentation, and only a majority verdict is recorded. If you already own a tool listed under "also offer", check it before buying a dedicated one.
What kinds of platforms have trigger-based automation?
Most of the vendors here sit on the Customer Engagement Platform, Personalization, Identity Resolution shelves. That matters when a capability crosses categories — a CDP and a customer engagement platform can both offer trigger-based automation without being the same kind of tool.
Which trigger-based automation providers and companies should I shortlist?
Shortlist from the core list rather than the full one. 26 vendors are built around trigger-based automation; the 52 below that offer it as a secondary job, which is usually enough if you already pay for one of them and not enough if this is the reason you are buying. We rank by what the evidence supports, never by company size or spend with us.
Is there a list of trigger-based automation software?
This page is it, and it is generated from the catalog rather than maintained by hand — a vendor added tomorrow appears here on the next build if the evidence puts it here. 76 of 78 claims link the vendor's own documentation, and a blank cell means no verdict either way rather than "no".
Which of your tools already does trigger-based automation?
Most stacks carry this capability more than once without anyone deciding to. Name the tools you run and the Instant Stack Audit reads them against the same evidence base as this page.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.