Airship 
ZEPIC Airship vs ZEPIC
A side-by-side Push Notifications comparison of Airship and ZEPIC — capability coverage, pricing, and stack fit, with 58 of 59 recorded cells citing the vendors' own documentation. No referral fees; the data is ours.
Catalog verdict
Overlapping — These overlap, and plenty of teams deliberately run both.
Both can orchestrate journeys and send push, but Airship is a mobile engagement platform with deep SDK/in-app capabilities while ZEPIC is positioned more as an email/campaign execution platform.
Drafted by an AI model and accepted into the catalog; overlap verdicts are not all checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
30on one record only
13on both
| Capability | Airship | ZEPIC | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 30 | ||||||||||||||
| A/B & Multivariate Testing | Core A/B & Multivariate TestingCore Airship provides A/B tests, multivariate experimentation, Intelligent Rollouts, and holdout experiments. airship.com/docs/guides/experimentation ↗ 15 Sept 2026 · AI-evaluated | Not offered A/B & Multivariate TestingNot offered Help Center checked for production A/B and multivariate testing help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | ||||||||||||
| Conversational (Chat / WhatsApp / RCS) | — | Core Conversational (Chat / WhatsApp / RCS)Core WhatsApp Chatbots provide conversational paths and customer interactions. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Data Unification / Profile Stitching | — | Core Data Unification / Profile StitchingCore ZEPIC unifies customer, product, event, and intent data into one foundation. zepic.com ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Generative AI (Content) | — | Core Generative AI (Content)Core Zenie AI generates WhatsApp campaign content and images. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| In-app Messaging | Core In-app MessagingCore In-App Messages are a documented Airship messaging channel. airship.com/docs/guides/features/messaging/i… ↗ 15 Sept 2026 · AI-evaluated | Not offered In-app MessagingNot offered Help Center checked for in-app messages, tooltips, and guides help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | ||||||||||||
| Real-time Analytics | — | Core Real-time AnalyticsCore Custom Reports use live data from ZEPIC objects and connected platforms. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Agent Interface (MCP / Tool API) | Supported Agent Interface (MCP / Tool API)Supported Airship provides an MCP server for interacting with Airship APIs and platform data. airship.com/docs/developer/ai-tools/mcp-serv… ↗ 15 Sept 2026 · AI-evaluated | — | ||||||||||||
| AI Decisioning / Next-Best-Action | Supported AI Decisioning / Next-Best-ActionSupported AirshipAI makes contextual decisions such as whether to show a message or which content to select. airship.com/docs/developer/sdk-integration/a… ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Decisioning / Next-Best-ActionNot offered Help Center checked for next-best-action or real-time offer decisioning help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | ||||||||||||
| AI Governance & Guardrails | Supported AI Governance & GuardrailsSupported Airship documents human-in-the-loop controls, AI guardrails, monitoring, security, and privacy protections. airship.com/docs/guides/features/intelligenc… ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Governance & GuardrailsNot offered Help Center checked for AI-specific guardrails, audit trails, model inventories, and usage logging help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | ||||||||||||
| AI Send-time / Channel Optimization | Supported AI Send-time / Channel OptimizationSupported Optimal Send Time selects the best delivery hour for each user based on predicted engagement. airship.com/docs/guides/messaging/messages/d… ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Send-time / Channel OptimizationNot offered Help Center checked for send-time, channel, and frequency optimization help.zepic.com/support/solutions ↗ Checked · 2 of 3 passes | ||||||||||||
| Audience Activation / Sync | — | Supported Audience Activation / SyncSupported Destination connectors distribute enriched audience and event data to external platforms. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Computed Traits / Aggregations | — | Supported Computed Traits / AggregationsSupported Connector transformations support sum and count calculations. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Contact / Account Management | — | Supported Contact / Account ManagementSupported Contacts and Companies are standard objects used to store customer records. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Conversational AI / Virtual Agents | Not offered Conversational AI / Virtual AgentsNot offered No customer-facing conversational voice or chat agent is documented. airship.com/docs/guides/features/intelligenc… ↗ Checked · 3 of 3 passes | Supported Conversational AI / Virtual AgentsSupported WhatsApp Chatbots use conversational flows, intent detection, and human handoff. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Data Access Control | — | Supported Data Access ControlSupported Sensitive fields support encryption, masking, and permission-based visibility. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Data Enrichment | Not offered Data EnrichmentNot offered No third-party attribute enrichment product for first-party records is documented. airship.com/docs/integrations ↗ Checked · 3 of 3 passes | Supported Data EnrichmentSupported The Identify API enriches contact profiles with additional properties. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Dynamic Content Assembly | — | Supported Dynamic Content AssemblySupported Display Conditions show or hide email rows based on contact attributes. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Event Stream Ingestion | — | Supported Event Stream IngestionSupported Custom events can be collected through the JavaScript SDK and no-code event rules. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Feature Flagging | Supported Feature FlaggingSupported Feature Flags support targeted configurations, percentage rollouts, kill-by-stop controls, and A/B tests. airship.com/docs/guides/experimentation/feat… ↗ 15 Sept 2026 · AI-evaluated | Not offered Feature FlaggingNot offered Help Center checked for release-management feature flags and percentage rollouts help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | ||||||||||||
| Form Capture & Progressive Profiling | — | Supported Form Capture & Progressive ProfilingSupported The Web SDK captures native form submissions and enriches contact profiles. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Funnel / Conversion Analysis | — | Supported Funnel / Conversion AnalysisSupported Custom reporting supports lifecycle and funnel analysis boards. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Identity Resolution / ID Graph | — | Supported Identity Resolution / ID GraphSupported Revenue Attribution uses identity resolution to connect interactions across devices. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Lifecycle Management | — | Supported Lifecycle ManagementSupported Workflow automation supports lifecycle communication and customer lifecycle automation. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Mobile SDK | Supported Mobile SDKSupported Airship provides SDKs for Apple, Android, React Native, Flutter, Unity, and other mobile platforms. airship.com/docs/developer ↗ 15 Sept 2026 · AI-evaluated | Not offered Mobile SDKNot offered Help Center checked for iOS, Android, and cross-platform mobile SDKs help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | ||||||||||||
| Predictive Scoring / Propensity | — | Supported Predictive Scoring / PropensitySupported Zenie AI creates cohorts including potential buyers and customers at risk of churning. zepic.com/product/zenie-ai ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Privacy Compliance (GDPR/CCPA) | — | Supported Privacy Compliance (GDPR/CCPA)Supported ZEPIC's DPA addresses GDPR, UK GDPR, Swiss DPA, and CCPA obligations. zepic.com/dpa ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Product Recommendations | — | Supported Product RecommendationsSupported Email personalization uses product feeds and purchase, browsing, and inventory data for recommendations. zepic.com/product/email-marketing ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Real-time Audience Qualification | — | Supported Real-time Audience QualificationSupported Segments can update in real time from web events for automated campaigns. zepic.com/product/customer-experience-plat… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Real-time Profile API | — | Supported Real-time Profile APISupported The Web SDK enriches contact profiles and maintains identified visitor timelines in real time. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Transactional Email | — | Supported Transactional EmailSupported Transactional campaigns include order confirmations, shipping notifications, and password resets. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| On both records 13 | ||||||||||||||
Data collection 1 · supported on all
| ||||||||||||||
Identity 1 · supported on all
| ||||||||||||||
Audience 1 · graded apart
| ||||||||||||||
Activation 4 · all core on 3
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Orchestration 4 · all core on 2
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AI & agents 2 · graded apart
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Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 58 pages on the vendors' own sites
Airship · 22
A/B & Multivariate Testing — airship.com/docs/guides/experimentationAgent Interface (MCP / Tool API) — airship.com/docs/developer/ai-tools/mcp-serv…Agentic AI / Autonomous Agents — airship.com/docs/guides/features/intelligenc…AI Assistant / Copilot — airship.com/docs/guides/messaging/features/c…AI Decisioning / Next-Best-Action — airship.com/docs/developer/sdk-integration/a…AI Governance & Guardrails — airship.com/docs/guides/features/intelligenc…AI Send-time / Channel Optimization — airship.com/docs/guides/messaging/messages/d…Audience Segmentation — airship.com/docs/guides/messaging/audience/s…Campaign Management — airship.com/docs/guides/messaging/features/c…Cross-channel Coordination — airship.com/docs/guides/features/orchestrati…Feature Flagging — airship.com/docs/guides/experimentation/feat…In-app Messaging — airship.com/docs/guides/features/messaging/i…Journey Orchestration — airship.com/docs/guides/features/orchestrati…Marketing Email — airship.com/docs/guides/messaging/messages/a…Mobile SDK — airship.com/docs/developerMulti-channel Messaging — airship.com/docs/guides/features/messagingPush Notifications — airship.com/docs/guides/features/messagingSMS / MMS — airship.com/docs/guides/messaging/messages/a…Trigger-based Automation — airship.com/docs/guides/messaging/messages/s…Visitor Identification — airship.com/docs/developer/sdk-integration/w…Web SDK — airship.com/docs/developer/sdk-integration/w…Zero-copy Activation / Data Sharing — airship.com/docs/guides/features/data-integr… ZEPIC · 36
Agentic AI / Autonomous Agents — zepic.com/pricingAI Assistant / Copilot — help.zepic.com/support/solutions/articles/51000…Audience Activation / Sync — help.zepic.com/support/solutions/articles/51000…Audience Segmentation — zepic.com/product/segmentationCampaign Management — help.zepic.com/support/solutions/articles/51000…Computed Traits / Aggregations — help.zepic.com/support/solutions/articles/51000…Contact / Account Management — help.zepic.com/support/solutions/articles/51000…Conversational (Chat / WhatsApp / RCS) — help.zepic.com/support/solutions/articles/51000…Conversational AI / Virtual Agents — help.zepic.com/support/solutions/articles/51000…Cross-channel Coordination — help.zepic.com/support/solutions/articles/51000…Customer Data Platform — zepic.com/product/customer-360Data Access Control — help.zepic.com/support/solutions/articles/51000…Data Enrichment — help.zepic.com/support/solutions/articles/51000…Data Unification / Profile Stitching — zepic.comDynamic Content Assembly — help.zepic.com/support/solutions/articles/51000…Email Delivery — zepic.com/product/email-marketingEvent Stream Ingestion — help.zepic.com/support/solutions/articles/51000…Form Capture & Progressive Profiling — help.zepic.com/support/solutions/articles/51000…Funnel / Conversion Analysis — help.zepic.com/support/solutions/articles/51000…Generative AI (Content) — help.zepic.com/support/solutions/articles/51000…Identity Resolution / ID Graph — help.zepic.com/support/solutions/articles/51000…Journey Orchestration — zepic.com/product/customer-journeysLifecycle Management — help.zepic.com/support/solutions/articles/51000…Marketing Email — zepic.com/product/email-marketingMulti-channel Messaging — zepic.com/product/customer-journeysPredictive Scoring / Propensity — zepic.com/product/zenie-aiPrivacy Compliance (GDPR/CCPA) — zepic.com/dpaProduct Recommendations — zepic.com/product/email-marketingReal-time Analytics — help.zepic.com/support/solutions/articles/51000…Real-time Audience Qualification — zepic.com/product/customer-experience-plat…Real-time Profile API — help.zepic.com/support/solutions/articles/51000…SMS / MMS — zepic.com/product/sms-automationTransactional Email — help.zepic.com/support/solutions/articles/51000…Trigger-based Automation — help.zepic.com/support/solutions/articles/51000…Visitor Identification — help.zepic.com/support/solutions/articles/51000…Web SDK — help.zepic.com/support/solutions/articles/51000… What Airship adds
On Airship's record, not on ZEPIC's
- A/B & Multivariate Testing
- In-app Messaging
- Pricing
- Custom
What ZEPIC adds
On ZEPIC's record, not on Airship's
- Conversational (Chat / WhatsApp / RCS)
- Data Unification / Profile Stitching
- Generative AI (Content)
- Real-time Analytics
- Pricing
- Usage-based
Airship vs ZEPIC — FAQ
What is the difference between Airship and ZEPIC?
Both are Push Notifications tools. Airship's record includes A/B & Multivariate Testing and In-app Messaging, which ZEPIC's does not, while ZEPIC's includes Conversational (Chat / WhatsApp / RCS) and Data Unification / Profile Stitching. The matrix above shows 58 of 59 recorded cells citing the vendors' own documentation.
Do I need both Airship and ZEPIC?
Often not — both can orchestrate journeys and send push, but Airship is a mobile engagement platform with deep SDK/in-app capabilities while ZEPIC is positioned more as an email/campaign execution platform. The parts that do not overlap: A/B & Multivariate Testing, In-app Messaging, Conversational (Chat / WhatsApp / RCS), Data Unification / Profile Stitching. The matrix above shows where the records actually differ.
How do Airship and ZEPIC compare on price?
Airship: Custom. ZEPIC: Usage-based. Check each vendor's page for current rates.
Free stack audit
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