Amperity 
Microsoft Dynamics 365 Customer Insights Amperity vs Microsoft Dynamics 365 Customer Insights
A side-by-side Identity Resolution comparison of Amperity and Microsoft Dynamics 365 Customer Insights — capability coverage, pricing, and stack fit, with every recorded cell citing the vendors' own documentation. No referral fees; the data is ours.
Catalog verdict
Overlapping — These overlap, and plenty of teams deliberately run both.
They overlap heavily on unified profiles, identity resolution, segmentation, and activation, but Dynamics 365 Customer Insights often expands into Microsoft-centric journey/orchestration and traits while Amperity is commonly used as an independent identity layer.
Drafted by an AI model and accepted into the catalog; overlap verdicts are not all checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
27on one record only
21on both
| Capability | Amperity | Microsoft Dynamics 365 Customer Insights | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 27 | ||||||||||||||
| AI Decisioning / Next-Best-Action | Core AI Decisioning / Next-Best-ActionCore Intelligence and Decisioning provides recommended actions and next-best actions. amperity.com/platform/ai ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Decisioning / Next-Best-ActionNot offered Documentation index checked for real-time next-best-action or offer decisioning. learn.microsoft.com/sv-se/dynamics365/customer-insig… ↗ Checked · 2 of 3 passes | ||||||||||||
| Composable / Warehouse-native CDP | Core Composable / Warehouse-native CDPCore Amperity Bridge zero-copy lakehouse data sharing docs.amperity.com/reference/bridge.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Composable / Warehouse-native CDPNot offered Documentation index checked for a warehouse-native or lakehouse-native CDP operating without a separate copy. learn.microsoft.com/sv-se/dynamics365/customer-insig… ↗ Checked · 2 of 3 passes | ||||||||||||
| Data Marketplace | Core Data MarketplaceCore Audience monetization packages first-party audiences for The Trade Desk Data Marketplace. docs.amperity.com/operator/monetize_the_trade_desk… ↗ 15 Sept 2026 · AI-evaluated | Not offered Data MarketplaceNot offered Documentation index checked for a governed marketplace for buying or exchanging audience data. learn.microsoft.com/sv-se/dynamics365/customer-insig… ↗ Checked · 3 of 3 passes | ||||||||||||
| Data Transformation | Core Data TransformationCore Custom domain tables transform source data using Spark SQL. docs.amperity.com/operator/custom_domain_tables.ht… ↗ 15 Sept 2026 · AI-evaluated | — | ||||||||||||
| Decisioning Engine (Next Best Action) | Core Decisioning Engine (Next Best Action)Core Intelligence and Decisioning provides recommended actions and next-best actions. amperity.com/platform/ai ↗ 15 Sept 2026 · AI-evaluated | — | ||||||||||||
| Agentic AI / Autonomous Agents | Supported Agentic AI / Autonomous AgentsSupported Identity Resolution Agent docs.amperity.com/guides/grid_identity_resolution.… ↗ 15 Sept 2026 · AI-evaluated | Not offered Agentic AI / Autonomous AgentsNot offered Documentation index checked for autonomous agents shipped inside Customer Insights. learn.microsoft.com/sv-se/dynamics365/customer-insig… ↗ Checked · 2 of 3 passes | ||||||||||||
| AI Governance & Guardrails | Supported AI Governance & GuardrailsSupported AmpAI provides user permissions, prompt administration, disabling controls, and conversation auditing. docs.amperity.com/reference/ampai.html ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Governance & GuardrailsNot offered Documentation index checked for model inventories, AI usage logging, prompt guardrails, and model-risk management. learn.microsoft.com/sv-se/dynamics365/customer-insig… ↗ Checked · 2 of 3 passes | ||||||||||||
| AI Send-time / Channel Optimization | Not offered AI Send-time / Channel OptimizationNot offered Paid Media Measurement & Optimization was checked for send-time, channel, and frequency optimization; those capabilities are not documented. docs.amperity.com/reference/index.html ↗ Checked · 6 of 6 passes | Supported AI Send-time / Channel OptimizationSupported Channel optimization uses an AI model to select the best channel for each customer. learn.microsoft.com/en-us/dynamics365/customer-insig… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Churn Prediction | — | Supported Churn PredictionSupported Subscription churn and transactional churn prediction models are available. learn.microsoft.com/en-us/dynamics365/customer-insig… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Consent Management (CMP) | Not offered Consent Management (CMP)Not offered Consumer privacy documentation was checked for cookie banners, consent collection, and CMP functionality; none is documented. docs.amperity.com/reference/grid_privacy.html ↗ Checked · 6 of 6 passes | Supported Consent Management (CMP)Supported Compliance profiles manage consent, unsubscribe behavior, purposes, topics, and preference centers. learn.microsoft.com/en-us/dynamics365/customer-insig… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Conversational AI / Virtual Agents | Not offered Conversational AI / Virtual AgentsNot offered AmpAI is documented for marketer-facing customer-data conversations, not customer-facing support or sales agents. docs.amperity.com/reference/ampai.html ↗ Checked · 6 of 6 passes | Supported Conversational AI / Virtual AgentsSupported Conversational journeys support AI-agent voice calls and SMS conversations. learn.microsoft.com/en-us/dynamics365/customer-insig… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Cross-device Matching | Supported Cross-device MatchingSupported Amperity supports tag, cookie, and device ID management for downstream workflows. docs.amperity.com/operator/data_third_party.html ↗ 15 Sept 2026 · AI-evaluated | — | ||||||||||||
| Customer Lifetime Value (CLV) | — | Supported Customer Lifetime Value (CLV)Supported Customer lifetime value prediction estimates future customer revenue. learn.microsoft.com/en-us/dynamics365/customer-insig… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Event Stream Ingestion | Supported Event Stream IngestionSupported Streaming API ingests high-throughput events and profile updates. docs.amperity.com/operator/api_streaming.html ↗ 15 Sept 2026 · AI-evaluated | — | ||||||||||||
| First-party Data Onboarding | Supported First-party Data OnboardingSupported Amperity ingests first-party profile sources and applies semantic tags for identity resolution. docs.amperity.com/operator/add_customer_data.html ↗ 15 Sept 2026 · AI-evaluated | — | ||||||||||||
| Lookalike / Predictive Audiences | Supported Lookalike / Predictive AudiencesSupported Product affinity modeling identifies lookalike audiences. docs.amperity.com/operator/models.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Lookalike / Predictive AudiencesNot offered Similar customers is documented as a preview feature and was not counted as production support. learn.microsoft.com/en-us/dynamics365/customer-insig… ↗ Checked · 2 of 3 passes | ||||||||||||
| Pipeline Orchestration | Supported Pipeline OrchestrationSupported Scheduled workflows coordinate couriers, bridges, Stitch, databases, and activations. docs.amperity.com/operator/workflows.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Pipeline OrchestrationNot offered Documentation index checked for DAG-style scheduling, dependency management, and monitoring of data pipelines. learn.microsoft.com/sv-se/dynamics365/customer-insig… ↗ Checked · 3 of 3 passes | ||||||||||||
| Product Recommendations | — | Supported Product RecommendationsSupported Product recommendation is an out-of-box predictive model based on purchase behavior. learn.microsoft.com/en-us/dynamics365/customer-insig… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Reverse ETL | Supported Reverse ETLSupported Orchestrations send query results and database exports to downstream destinations. docs.amperity.com/reference/orchestrations.html ↗ 15 Sept 2026 · AI-evaluated | — | ||||||||||||
| Server-side Tracking | Supported Server-side TrackingSupported Streaming API accepts server-to-server event and profile-update requests. docs.amperity.com/operator/api_streaming.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Server-side TrackingNot offered Documentation index checked for server-side event tracking and processing. learn.microsoft.com/sv-se/dynamics365/customer-insig… ↗ Checked · 2 of 3 passes | ||||||||||||
| Trigger-based Automation | Supported Trigger-based AutomationSupported Journey nodes react to customer behavior and segment conditions. docs.amperity.com/reference/journeys.html ↗ 15 Sept 2026 · AI-evaluated | — | ||||||||||||
| Universal Ad ID | Supported Universal Ad IDSupported The Trade Desk UID 2.0 audience support docs.amperity.com/destinations.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Universal Ad IDNot offered Documentation index checked for shared cookieless publisher or ad-tech identifiers. learn.microsoft.com/sv-se/dynamics365/customer-insig… ↗ Checked · 3 of 3 passes | ||||||||||||
| Visitor Identification | Supported Visitor IdentificationSupported Amperity documents matching anonymous visitors using IP and device information. docs.amperity.com/operator/data_third_party.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Visitor IdentificationNot offered Anonymous visitor identification is documented only in preview web tracking and personalization features. learn.microsoft.com/en-us/dynamics365/customer-insig… ↗ Checked · 2 of 3 passes | ||||||||||||
| Web Personalization | Supported Web PersonalizationSupported Real-time website personalization through Profile API endpoints docs.amperity.com/operator/api_profile.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Web PersonalizationNot offered Real-time web personalization is documented as a preview feature and was not counted as production support. learn.microsoft.com/en-us/dynamics365/customer-insig… ↗ Checked · 2 of 3 passes | ||||||||||||
| Web SDK | Not offered Web SDKNot offered API documentation was checked for browser-based web SDKs or JavaScript tracking libraries; none is documented. docs.amperity.com/reference/api.html ↗ Checked · 6 of 6 passes | Supported Web SDKSupported Customer Insights - Journeys provides a JavaScript web-tracking script. learn.microsoft.com/en-us/dynamics365/customer-insig… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Webhook Relay | Supported Webhook RelaySupported Webhook destinations send NDJSON results to external Lambda workflows. docs.amperity.com/operator/destination_webhook.html ↗ 15 Sept 2026 · AI-evaluated | — | ||||||||||||
| Zero-copy Activation / Data Sharing | Supported Zero-copy Activation / Data SharingSupported Amperity Bridge provides zero-copy sharing with data lakehouses. docs.amperity.com/reference/bridge.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Zero-copy Activation / Data SharingNot offered Documentation index checked for activation or profile sharing without copying data out of a warehouse. learn.microsoft.com/sv-se/dynamics365/customer-insig… ↗ Checked · 3 of 3 passes | ||||||||||||
| On both records 21 | ||||||||||||||
Data integration 1 · supported on all
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Identity 2 · all core on 1
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Audience 3 · all core on 2
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Activation 4 · graded apart
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Orchestration 2 · all core on every row
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Governance 2 · supported on all
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AI & agents 3 · graded apart
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Customer data platform 4 · all core on 1
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Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 69 pages on the vendors' own sites
Amperity · 41
Ad Targeting / Retargeting — docs.amperity.com/user/paid_media.htmlAgent Interface (MCP / Tool API) — docs.amperity.com/api/mcp_overview.htmlAgentic AI / Autonomous Agents — docs.amperity.com/guides/grid_identity_resolution.…AI Assistant / Copilot — docs.amperity.com/reference/assistant.htmlAI Decisioning / Next-Best-Action — amperity.com/platform/aiAI Governance & Guardrails — docs.amperity.com/reference/ampai.htmlAudience Activation / Sync — docs.amperity.com/reference/activations.htmlAudience Segmentation — docs.amperity.com/user/segments_reference.htmlCampaign Management — docs.amperity.com/reference/campaigns.htmlComposable / Warehouse-native CDP — docs.amperity.com/reference/bridge.htmlComputed Traits / Aggregations — docs.amperity.com/reference/profiles.htmlConsent-aware Profile Management — docs.amperity.com/operator/table_customer_attribut…Cross-device Matching — docs.amperity.com/operator/data_third_party.htmlData Enrichment — docs.amperity.com/operator/data_third_party.htmlData Marketplace — docs.amperity.com/operator/monetize_the_trade_desk…Data Quality / Validation — docs.amperity.com/operator/validate_inputs.htmlData Transformation — docs.amperity.com/operator/custom_domain_tables.ht…Data Unification / Profile Stitching — docs.amperity.com/reference/stitch.htmlDecisioning Engine (Next Best Action) — amperity.com/platform/aiEvent Stream Ingestion — docs.amperity.com/operator/api_streaming.htmlFirst-party Data Onboarding — docs.amperity.com/operator/add_customer_data.htmlIdentity Resolution / ID Graph — docs.amperity.com/reference/stitch.htmlJourney Orchestration — docs.amperity.com/reference/journeys.htmlLookalike / Predictive Audiences — docs.amperity.com/operator/models.htmlMarketing Email — docs.amperity.com/user/grid_campaigns.htmlPipeline Orchestration — docs.amperity.com/operator/workflows.htmlPredictive Scoring / Propensity — docs.amperity.com/user/models.htmlPrivacy Compliance (GDPR/CCPA) — docs.amperity.com/operator/privacy_rights.htmlPush Notifications — docs.amperity.com/destinations.htmlReal-time Audience Qualification — docs.amperity.com/reference/api.htmlReal-time Profile API — docs.amperity.com/reference/api.htmlReverse ETL — docs.amperity.com/reference/orchestrations.htmlServer-side Tracking — docs.amperity.com/operator/api_streaming.htmlSMS / MMS — docs.amperity.com/user/grid_campaigns.htmlTrigger-based Automation — docs.amperity.com/reference/journeys.htmlUniversal Ad ID — docs.amperity.com/destinations.htmlVisitor Identification — docs.amperity.com/operator/data_third_party.htmlWeb Personalization — docs.amperity.com/operator/api_profile.htmlWebhook Relay — docs.amperity.com/operator/destination_webhook.htmlWorkflow Automation — docs.amperity.com/reference/workflows.htmlZero-copy Activation / Data Sharing — docs.amperity.com/reference/bridge.html Microsoft Dynamics 365 Customer Insights · 28
Ad Targeting / Retargeting — learn.microsoft.com/is-is/dynamics365/customer-insig…Agent Interface (MCP / Tool API) — learn.microsoft.com/en-us/connectors/customerinsightsAI Assistant / Copilot — learn.microsoft.com/en-us/dynamics365/customer-insig…AI Send-time / Channel Optimization — learn.microsoft.com/en-us/dynamics365/customer-insig…Audience Activation / Sync — learn.microsoft.com/en-us/dynamics365/customer-insig…Audience Segmentation — learn.microsoft.com/en-us/dynamics365/customer-insig…Campaign Management — microsoft.com/en/dynamics-365/products/custome…Churn Prediction — learn.microsoft.com/en-us/dynamics365/customer-insig…Computed Traits / Aggregations — learn.microsoft.com/en-us/dynamics365/customer-insig…Consent Management (CMP) — learn.microsoft.com/en-us/dynamics365/customer-insig…Consent-aware Profile Management — learn.microsoft.com/en-us/dynamics365/customer-insig…Conversational AI / Virtual Agents — learn.microsoft.com/en-us/dynamics365/customer-insig…Customer Lifetime Value (CLV) — learn.microsoft.com/en-us/dynamics365/customer-insig…Data Enrichment — learn.microsoft.com/en-us/dynamics365/customer-insig…Data Quality / Validation — learn.microsoft.com/en-us/dynamics365/customer-insig…Data Unification / Profile Stitching — learn.microsoft.com/en-us/dynamics365/customer-insig…Identity Resolution / ID Graph — learn.microsoft.com/en-us/dynamics365/customer-insig…Journey Orchestration — learn.microsoft.com/en-us/dynamics365/customer-insig…Marketing Email — learn.microsoft.com/en-us/dynamics365/customer-insig…Predictive Scoring / Propensity — learn.microsoft.com/en-us/dynamics365/customer-insig…Privacy Compliance (GDPR/CCPA) — learn.microsoft.com/en-us/dynamics365/customer-insig…Product Recommendations — learn.microsoft.com/en-us/dynamics365/customer-insig…Push Notifications — learn.microsoft.com/en-us/dynamics365/customer-insig…Real-time Audience Qualification — learn.microsoft.com/en-us/dynamics365/customer-insig…Real-time Profile API — learn.microsoft.com/en-us/dynamics365/customer-insig…SMS / MMS — learn.microsoft.com/en-us/dynamics365/customer-insig…Web SDK — learn.microsoft.com/en-us/dynamics365/customer-insig…Workflow Automation — learn.microsoft.com/en-us/connectors/customerinsights What Amperity adds
On Amperity's record, not on Microsoft Dynamics 365 Customer Insights's
- AI Decisioning / Next-Best-Action
- Composable / Warehouse-native CDP
- Data Marketplace
- Data Transformation
- Decisioning Engine (Next Best Action)
- Pricing
- Custom
What Microsoft Dynamics 365 Customer Insights adds
On Microsoft Dynamics 365 Customer Insights's record, not on Amperity's
Nothing on Microsoft Dynamics 365 Customer Insights's record that Amperity's does not also cover. If you run both, it is for reasons outside the capability list.
- Pricing
- From $1,700/tenant/month (paid yearly)
Amperity vs Microsoft Dynamics 365 Customer Insights — FAQ
What is the difference between Amperity and Microsoft Dynamics 365 Customer Insights?
Both are Identity Resolution tools. Amperity's record includes AI Decisioning / Next-Best-Action and Composable / Warehouse-native CDP, which Microsoft Dynamics 365 Customer Insights's does not; the two records cover the same jobs. The matrix above shows every recorded cell citing the vendors' own documentation.
Do I need both Amperity and Microsoft Dynamics 365 Customer Insights?
Often not — they overlap heavily on unified profiles, identity resolution, segmentation, and activation, but Dynamics 365 Customer Insights often expands into Microsoft-centric journey/orchestration and traits while Amperity is commonly used as an independent identity layer. The parts that do not overlap: AI Decisioning / Next-Best-Action, Composable / Warehouse-native CDP. The matrix above shows where the records actually differ.
How do Amperity and Microsoft Dynamics 365 Customer Insights compare on price?
Amperity: Custom. Microsoft Dynamics 365 Customer Insights: From $1,700/tenant/month (paid yearly). Check each vendor's page for current rates.
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