Ours Privacy 
Zeotap Ours Privacy vs Zeotap
A side-by-side Customer Data Platform comparison of Ours Privacy and Zeotap — capability coverage, pricing, and stack fit, with every recorded cell citing the vendors' own documentation. No referral fees; the data is ours.
Catalog verdict
Overlapping — These overlap, and plenty of teams deliberately run both.
Both provide identity resolution and consent-aware audience activation, but Zeotap skews toward onboarding/activation and predictive audiences while Ours Privacy skews toward compliance and server-side event plumbing.
Drafted by an AI model and accepted into the catalog; overlap verdicts are not all checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
18on one record only
16on both
| Capability | Ours Privacy | Zeotap | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 18 | ||||||||||||||
| Agentic AI / Autonomous Agents | Not offered Agentic AI / Autonomous AgentsNot offered MCP server documentation states that Ours provides the tool, not the AI agent. docs.oursprivacy.com/docs/platform-mcp ↗ Checked · 3 of 3 passes | Core Agentic AI / Autonomous AgentsCore AI Agent performs multi-step CDP operations on the user's behalf. agentic-docs.zeotap.com/agent-smith/ai-agent ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| AI Assistant / Copilot | Not offered AI Assistant / CopilotNot offered Documentation search for an in-product natural-language assistant or copilot. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Core AI Assistant / CopilotCore Ada AI-based Audience builder docs.zeotap.com/articles/segment-customer/create… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Composable / Warehouse-native CDP | Not offered Composable / Warehouse-native CDPNot offered Documentation search for warehouse-native or lakehouse-native CDP operation. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Core Composable / Warehouse-native CDPCore InfraFlex includes a composable warehouse-first deployment. zeotap.com/platform/infraflex ↗ 15 Sept 2026 · Verified by hand | ||||||||||||
| Computed Traits / Aggregations | Not offered Computed Traits / AggregationsNot offered Documentation search for persistent computed traits, aggregations, totals, and averages derived from events. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Core Computed Traits / AggregationsCore Unify creates calculated attributes by aggregating event data. docs.zeotap.com/articles/unify-customer/unify ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Journey Orchestration | Not offered Journey OrchestrationNot offered Documentation search for multi-step cross-channel customer journey execution. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Core Journey OrchestrationCore Orchestrations are multi-step, multi-channel customer workflows. agentic-docs.zeotap.com/api-reference/journeys ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Web Personalization | Core Web PersonalizationCore Experimentation provides always-on content personalization rules targeted to audiences. docs.oursprivacy.com/docs/experimentation ↗ 15 Sept 2026 · AI-evaluated | Not offered Web PersonalizationNot offered Looked for native dynamic website content and layout personalization docs.zeotap.com ↗ Checked · 2 of 3 passes | ||||||||||||
| Workflow Automation | Not offered Workflow AutomationNot offered Platform API documents configuration automation but not low-code workflow orchestration. docs.oursprivacy.com/docs/platform-api ↗ Checked · 3 of 3 passes | Core Workflow AutomationCore Orchestrations provide multi-step automation workflows with branching, delays, schedules, and actions. agentic-docs.zeotap.com/api-reference/journeys ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Zero-copy Activation / Data Sharing | Not offered Zero-copy Activation / Data SharingNot offered Destination documentation describes forwarding mapped data to external platforms rather than zero-copy sharing. docs.oursprivacy.com/docs/destination-overview ↗ Checked · 3 of 3 passes | Core Zero-copy Activation / Data SharingCore Audience computation runs directly in the warehouse without copying customer data out. agentic-docs.zeotap.com/segment ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Agentic CDP / Autonomous Orchestration | Not offered Agentic CDP / Autonomous OrchestrationNot offered MCP enables external assistants but does not autonomously segment, decide, and act inside the CDP. docs.oursprivacy.com/docs/platform-mcp ↗ Checked · 3 of 3 passes | Supported Agentic CDP / Autonomous OrchestrationSupported Zeotap documents itself as an Agentic Customer Data Platform. agentic-docs.zeotap.com/getting-started ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Data Enrichment | Not offered Data EnrichmentNot offered Documentation search for third-party demographic, firmographic, and behavioral enrichment. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported Data EnrichmentSupported Catalogue mappings support configurable enrichers. docs.zeotap.com/articles/unify-customer/configur… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| First-party Data Onboarding | — | Supported First-party Data OnboardingSupported Integrate supports website, app, CRM, flat-file, and server-to-server sources. docs.zeotap.com/articles/get-started-guide/creat… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Lookalike / Predictive Audiences | Not offered Lookalike / Predictive AudiencesNot offered Audience Builder documents lookalike seeds but not model-based audience expansion. docs.oursprivacy.com/docs/audience-builder ↗ Checked · 3 of 3 passes | Supported Lookalike / Predictive AudiencesSupported Audience activation supports Lookalike and ID extensions. docs.zeotap.com/articles/integrate-customer/link… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Marketing Email | Not offered Marketing EmailNot offered Documentation search for marketing email, newsletters, and promotional sends. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported Marketing EmailSupported Braze integration supports email campaign activation through Braze. docs.zeotap.com/articles/integrate-customer/braz… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Predictive Scoring / Propensity | Not offered Predictive Scoring / PropensityNot offered Documentation search for propensity, churn, likelihood-to-convert, and LTV scoring. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported Predictive Scoring / PropensitySupported Predictive Audiences support RFM and CLV models. docs.zeotap.com/articles/get-started-guide/setti… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Push Notifications | Not offered Push NotificationsNot offered Documentation search for mobile push and web push notifications. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported Push NotificationsSupported Braze integration supports push notification campaign activation through Braze. docs.zeotap.com/articles/integrate-customer/braz… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Real-time Audience Qualification | Not offered Real-time Audience QualificationNot offered Audience exports are documented as daily syncs rather than in-session qualification. docs.oursprivacy.com/docs/audience-builder ↗ Checked · 2 of 3 passes | Supported Real-time Audience QualificationSupported Audience creation supports real-time audiences. docs.zeotap.com/articles/segment-customer/create… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Real-time Profile API | Not offered Real-time Profile APINot offered Platform API documentation covers configuration resources but no low-latency profile lookup API. docs.oursprivacy.com/docs/platform-api ↗ Checked · 3 of 3 passes | Supported Real-time Profile APISupported Profile API provides programmatic profile lookup and management. docs.zeotap.com/profile-api/profileapi.md ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| SMS / MMS | Not offered SMS / MMSNot offered Documentation search for SMS, MMS, and text-message delivery. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | Supported SMS / MMSSupported Braze integration supports SMS campaign activation through Braze. docs.zeotap.com/articles/integrate-customer/braz… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| On both records 16 | ||||||||||||||
Data collection 4 · graded apart
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Data integration 1 · supported on all
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Identity 2 · graded apart
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Audience 2 · all core on every row
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Activation 1 · supported on all
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Governance 3 · all core on 1
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AI & agents 1 · supported on all
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Customer data platform 2 · all core on every row
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Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 50 pages on the vendors' own sites
Ours Privacy · 17
Ad Targeting / Retargeting — docs.oursprivacy.com/docs/audience-builderAgent Interface (MCP / Tool API) — docs.oursprivacy.com/docs/platform-mcpAudience Activation / Sync — docs.oursprivacy.com/docs/audience-builderAudience Segmentation — docs.oursprivacy.com/docs/audience-builderConsent Management (CMP) — docs.oursprivacy.com/docs/cookie-consentConsent-aware Profile Management — docs.oursprivacy.com/docs/consent-overviewData Quality / Validation — docs.oursprivacy.com/docs/understanding-eventsData Unification / Profile Stitching — docs.oursprivacy.com/docs/visitor-identity-and-matchi…Event Routing — docs.oursprivacy.com/docs/understanding-the-event-flowEvent Stream Ingestion — docs.oursprivacy.com/docs/referenceIdentity Resolution / ID Graph — docs.oursprivacy.com/docs/visitor-identity-and-matchi…Mobile SDK — docs.oursprivacy.com/docs/sdk-overviewPrivacy Compliance (GDPR/CCPA) — docs.oursprivacy.com/docs/cookie-consentServer-side Tracking — docs.oursprivacy.com/docs/referenceVisitor Identification — docs.oursprivacy.com/docs/reference/identifyWeb Personalization — docs.oursprivacy.com/docs/experimentationWeb SDK — docs.oursprivacy.com/docs/web-sdk-javascript Zeotap · 33
Ad Targeting / Retargeting — docs.zeotap.com/articles/integrate-customer/dest…Agent Interface (MCP / Tool API) — agentic-docs.zeotap.com/agent-smith/mcp-serverAgentic AI / Autonomous Agents — agentic-docs.zeotap.com/agent-smith/ai-agentAgentic CDP / Autonomous Orchestration — agentic-docs.zeotap.com/getting-startedAI Assistant / Copilot — docs.zeotap.com/articles/segment-customer/create…Audience Activation / Sync — docs.zeotap.com/articles/integrate-customer/dest…Audience Segmentation — docs.zeotap.com/articles/segment-customer/audien…Composable / Warehouse-native CDP — zeotap.com/platform/infraflexComputed Traits / Aggregations — docs.zeotap.com/articles/unify-customer/unifyConsent Management (CMP) — docs.zeotap.com/articles/protect-customer/proces…Consent-aware Profile Management — docs.zeotap.com/articles/protect-customer/proces…Data Enrichment — docs.zeotap.com/articles/unify-customer/configur…Data Quality / Validation — docs.zeotap.com/articles/integrate-customer/best…Data Unification / Profile Stitching — docs.zeotap.com/articles/unify-customer/unifyEvent Routing — docs.zeotap.com/articles/integrate-customer/acti…Event Stream Ingestion — docs.zeotap.com/articles/integrate-customer/impl…First-party Data Onboarding — docs.zeotap.com/articles/get-started-guide/creat…Identity Resolution / ID Graph — docs.zeotap.com/articles/unify-customer/faqs-abo…Journey Orchestration — agentic-docs.zeotap.com/api-reference/journeysLookalike / Predictive Audiences — docs.zeotap.com/articles/integrate-customer/link…Marketing Email — docs.zeotap.com/articles/integrate-customer/braz…Mobile SDK — docs.zeotap.com/articles/get-started-guide/creat…Predictive Scoring / Propensity — docs.zeotap.com/articles/get-started-guide/setti…Privacy Compliance (GDPR/CCPA) — docs.zeotap.com/articles/protect-customer/proces…Push Notifications — docs.zeotap.com/articles/integrate-customer/braz…Real-time Audience Qualification — docs.zeotap.com/articles/segment-customer/create…Real-time Profile API — docs.zeotap.com/profile-api/profileapi.mdServer-side Tracking — docs.zeotap.com/articles/integrate-customer/impl…SMS / MMS — docs.zeotap.com/articles/integrate-customer/braz…Visitor Identification — docs.zeotap.com/articles/integrate-customer/unde…Web SDK — docs.zeotap.com/articles/integrate-customer/web-…Workflow Automation — agentic-docs.zeotap.com/api-reference/journeysZero-copy Activation / Data Sharing — agentic-docs.zeotap.com/segment What Ours Privacy adds
On Ours Privacy's record, not on Zeotap's
- Web Personalization
- Pricing
- Custom
What Zeotap adds
On Zeotap's record, not on Ours Privacy's
- AI Assistant / Copilot
- Agentic AI / Autonomous Agents
- Composable / Warehouse-native CDP
- Computed Traits / Aggregations
- Journey Orchestration
- and 2 more in the matrix above
- Pricing
- Custom
Ours Privacy vs Zeotap — FAQ
What is the difference between Ours Privacy and Zeotap?
Both are Customer Data Platform tools. Ours Privacy's record includes Web Personalization, which Zeotap's does not, while Zeotap's includes AI Assistant / Copilot and Agentic AI / Autonomous Agents. The matrix above shows every recorded cell citing the vendors' own documentation.
Do I need both Ours Privacy and Zeotap?
Often not — both provide identity resolution and consent-aware audience activation, but Zeotap skews toward onboarding/activation and predictive audiences while Ours Privacy skews toward compliance and server-side event plumbing. The parts that do not overlap: Web Personalization, AI Assistant / Copilot, Agentic AI / Autonomous Agents. The matrix above shows where the records actually differ.
How do Ours Privacy and Zeotap compare on price?
Ours Privacy: Custom. Zeotap: Custom. Check each vendor's page for current rates.
Free stack audit
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