Verisk Marketing Solutions (InfutorData) Alternatives 2026, Compared Independently
Identity Resolution · 8 compared · Updated
No vendor pays to appear or rank here. Alternatives are ordered by our reviewed relationships, then shared capabilities.
Verisk Marketing Solutions (InfutorData) is now part of ActiveProspect (closed Dec 2025). Source · In the Martech Market Report
On 8 January 2026, Verisk announced it had sold Verisk Marketing Solutions, the business built from Jornaya and Infutor, to ActiveProspect, the company that owns TrustedForm. Teams buying identity data from the unit now deal with a new owner.
- Closest match
- Amperity
- Direct replacements
- 8 compared
- Pricing
- Custom
No referral fees. Ordering is by approved relationship, then capability overlap. Nobody pays for a place in it.
Why teams look for Verisk Marketing Solutions (InfutorData) alternatives
What changed, when, and who it affects. Each reason links to its source, with the line it rests on.
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Acquisition ·
Verisk sold Marketing Solutions unit to ActiveProspect
Customers of the Infutor identity data and Jornaya products now have a new owner: ActiveProspect, the TrustedForm consent vendor backed by Five Elms Capital. Contracts, the roadmap and the vendor relationship all move out of Verisk.
today announced it has sold Verisk Marketing Solutions (VMS) to ActiveProspect, the leading consent-based marketing platform.
Verisk (via GlobeNewswire) -
Roadmap ·
Unit renamed InfutorData and split from TCPA compliance
ActiveProspect split the business in two. InfutorData now covers identity resolution and enrichment, and the ActiveProspect platform keeps TCPA compliance and lead orchestration. Customers who use both data and consent products may need to review their integrations and contracts.
today announced the rebranding and strategic realignment of its recently acquired Verisk Marketing Solutions business as InfutorData.
ActiveProspect (via PR Newswire)
What Verisk Marketing Solutions (InfutorData) is, in short
Consumer identity and intelligence platform (built from the Infutor acquisition) providing identity resolution, verification, and lifecycle signals.
Verisk Marketing Solutions (InfutorData) alternatives compared
Ranked by relationship first — a tool approved as a direct replacement outranks one that merely shares capabilities. Tools judged to be complements to Verisk Marketing Solutions (InfutorData) are excluded, because running both is not the same as replacing it. Direct-replacement verdicts were checked by hand; the one-line verdicts were drafted by an AI model, and most partial-overlap verdicts were accepted on its confidence.
Scroll the table sideways for switching effort and pricing →
| Vendor | Shared capabilities with Verisk Marketing Solutions (InfutorData) | Switching effort | Pricing | Also strong in | Compare |
|---|---|---|---|---|---|
 Amperity 16 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +8 more | — | Custom | Predictive Scoring / Propensity Agent Interface (MCP / Tool API) | About Amperity |
 Epsilon 11 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +6 more | — | Custom | Journey Orchestration Marketing Email | About Epsilon |
 Lotame 12 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +8 more | — | Custom | Business Intelligence / Reporting | About Lotame |
 Merkury (Merkle) 5 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +6 more | — | Custom | — | About Merkury (Merkle) |
 Experian Marketing Services 10 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +5 more | — | Custom | Business Intelligence / Reporting Marketing Attribution (MTA/MMM) | About Experian Marketing Services |
 LiveIntent 7 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +5 more | — | Custom | Campaign Management Visitor Identification | About LiveIntent |
 Customers.ai 10 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +4 more | — | Custom | Visitor Identification Journey Orchestration | About Customers.ai |
 Wunderkind 19 core capabilities | Ad Targeting / Retargeting Audience Activation / Sync Audience Segmentation +7 more | — | Custom | AI Send-time / Channel Optimization Email Delivery | About Wunderkind |
What to look for in a Verisk Marketing Solutions (InfutorData) alternative
Verisk Marketing Solutions (InfutorData)’s core capabilities — check each alternative for coverage of these before shortlisting:
- Identity Resolution / ID Graph
- First-party Data Onboarding
- Data Enrichment
- Ad Targeting / Retargeting
- Audience Activation / Sync
- Audience Segmentation
- Cross-device Matching
Verisk Marketing Solutions (InfutorData) alternatives — FAQ
What is the best alternative to Verisk Marketing Solutions (InfutorData)?
Amperity is the closest match among the 8 Identity Resolution alternatives we track. The two records share 11 core capabilities (Ad Targeting / Retargeting, Audience Activation / Sync). The right choice depends on your existing stack — compare all 8 in the table above.
What should I look for in a Verisk Marketing Solutions (InfutorData) alternative?
Verisk Marketing Solutions (InfutorData)’s core strengths are Identity Resolution / ID Graph, First-party Data Onboarding, Data Enrichment. Prioritise alternatives that cover the capabilities you actually use, and that integrate cleanly with the rest of your stack — a replacement that doesn’t connect to your warehouse, CDP, or activation tools isn’t really a replacement.
How much do Verisk Marketing Solutions (InfutorData) alternatives cost?
Identity Resolution alternatives to Verisk Marketing Solutions (InfutorData) are typically custom — check each vendor’s page for specifics.
Can I compare Verisk Marketing Solutions (InfutorData) and Amperity side by side?
Yes. Drop both onto a canvas in Martech Stack Builder and see how each integrates with your warehouse, CDP, and activation tools — then score them against your actual requirements before deciding.
Compare the rest of the field
Evaluating more than one? Each alternative above has its own ranked comparison. They follow the approved relationships rather than the category, so they cross categories where the tools compete.
Before you replace Verisk Marketing Solutions (InfutorData), check what you already own
Teams usually find the overlap is not where they expected. Name the tools you run and the Instant Stack Audit maps which ones duplicate capability — inside Identity Resolution and across the rest of the stack.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.
Browse all Identity Resolution vendors
Stack Builder’s Identity Resolution page compares every vendor we track in this category, with capabilities, pricing, and a head-to-head for the closest pairs.
View all Identity Resolution vendors →Evaluating Verisk Marketing Solutions (InfutorData) alternatives? Do it in your stack’s context.
Drop Verisk Marketing Solutions (InfutorData) and the alternatives onto a canvas, see how they integrate with what you already have, and score them against your actual requirements — not a generic feature list.
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